A data profile of the people who buy, follow and care about Entrepreneurship in Indonesia — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 9,801,194 people in Indonesia.
The average Entrepreneurship fan in Indonesia is 36.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Web fiction, Dowry, Krisdayanti, with strongest over-indexing on Web fiction (1.63× the country average).
Demographically, the Entrepreneurship audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 34 regions tracked by Rascasse.
The typical Entrepreneurship fan in Indonesia is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the Entrepreneurship profile in Indonesia.
44.2% are female, 55.8% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 36.2 |
| Estimated audience size | 9,801,194 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 29% | |
| 30-39 | 25% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Entrepreneurship audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~1.5M | 1.63× | |
| 02 | Special Region of Yogyakarta | ~200K | 1.40× | |
| 03 | East Java | ~1.5M | 1.34× | |
| 04 | Banten | ~500K | 1.34× | |
| 05 | Bali | ~300K | 1.28× | |
| 06 | South Sulawesi | ~400K | 1.22× | |
| 07 | West Sumatra | ~200K | 1.15× | |
| 08 | West Java | ~1.5M | 1.11× | |
| 09 | Jambi | ~100K | 1.11× | |
| 10 | Riau Islands | ~100K | 1.09× | |
| 11 | Central Java | ~1M | 1.08× | |
| 12 | Bangka-Belitung Islands | ~50K | 1.07× | |
| 13 | North Sulawesi | ~100K | 1.06× | |
| 14 | Central Kalimantan | ~80K | 1.03× | |
| 15 | North Kalimantan | ~30K | 1.03× | |
| 16 | South Kalimantan | ~100K | 1.01× | |
| 17 | Bengkulu | ~80K | 1.01× | |
| 18 | Riau | ~200K | 1.00× | |
| 19 | Lampung | ~200K | 1.00× | |
| 20 | North Sumatra | ~500K | 0.99× | |
| 21 | South Sumatra | ~200K | 0.99× | |
| 22 | East Kalimantan | ~200K | 0.99× | |
| 23 | West Kalimantan | ~100K | 0.93× | |
| 24 | Southeast Sulawesi | ~70K | 0.93× | |
| 25 | Maluku | ~40K | 0.91× | |
| 26 | West Papua | ~30K | 0.91× | |
| 27 | Gorontalo (disambiguation)(2) | ~40K | 0.88× | |
| 28 | West Sulawesi | ~40K | 0.88× | |
| 29 | Papua (province) | ~50K | 0.87× | |
| 30 | West Nusa Tenggara | ~100K | 0.84× | |
| 31 | Central Sulawesi | ~80K | 0.84× | |
| 32 | North Maluku | ~30K | 0.83× | |
| 33 | Aceh | ~100K | 0.82× | |
| 34 | East Nusa Tenggara | ~90K | 0.81× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dowry | Kids & Family | 1.97× | ||
| 02 | Fika (coffee break) | Book / Manga / Comic | 1.91× | ||
| 03 | Human development (humanity) | Politics & Society | 1.67× | ||
| 04 | Alexander de Croo | Politics & Society | 1.64× | ||
| 05 | Vivek Ramaswamy | Politics & Society | 1.64× | ||
| 06 | Web fiction | Literature | 1.63× | ||
| 07 | Hugo Award for Best Novel | Literature | 1.63× | ||
| 08 | Wegzugsteuer | Politics & Society | 1.63× | ||
| 09 | Thailand Open (badminton) | Sports | 1.62× | ||
| 10 | Zico | Sports | 1.60× | ||
| 11 | RPP Noticias | Movies & TV | 1.58× | ||
| 12 | Bandsaw | Home & Garden | 1.57× | ||
| 13 | Dalit | Politics & Society | 1.56× | ||
| 14 | Jyllands-Posten Muhammad cartoons controversy | Politics & Society | 1.56× | ||
| 15 | Krisdayanti | Politics & Society | 1.55× | ||
| 16 | Media Temple | Business & Career | 1.54× | ||
| 17 | Library science | Business & Career | 1.50× | ||
| 18 | Jahangirnagar University | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.98× | |
| Individualism | JOY | 0.87× | |
| Need for Security | CONSERVATISM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.39× | |
| Early Adopter Mentality | POWER | 0.44× | |
| Healthy Lifestyle | BALANCE | 0.52× |
Entrepreneurship has an estimated audience of 9,801,194 people in Indonesia, concentrated in West Java and East Java.
44.2% of Entrepreneurship fans are female, 55.8% are male, with an average age of 36.2 years.
Entrepreneurship fans show strongest brand affinity for Web fiction (1.63×), Dowry (1.97×), and Krisdayanti (1.55×) over the country average.
Entrepreneurship fans in Indonesia are most concentrated in West Java (reach ~1.5M), East Java (reach ~1.5M), and Jakarta (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Dowry (1.97×), Krisdayanti (1.55×), Zico (1.6×), and Thailand Open (badminton) (1.62×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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