A data profile of the people who buy, follow and care about Fine art in Norway — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 693,489 people in Norway.
Fine art has an estimated audience of 693,489 people in Norway. 64.1% are female, 35.9% are male, average age 48.8. Top brand affinities: Modern art, Contemporary art, Art exhibition, Art museum, Watercolor painting.
Top brand affinities include Modern art, Contemporary art, Art exhibition, with strongest over-indexing on Modern art (3.38× the country average).
Demographically, the Fine art audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Fine art fan in Norway is more female, around 48.8 years old, with strong Patriotism tendencies and a notable affinity for Modern art.
The key figures that characterise the Fine art profile in Norway.
64.1% are female, 35.9% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 48.8 |
| Estimated audience size | 693,489 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 49% |
of the worldwide Fine art audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art exhibition | Arts & Culture | 3.82× | ||
| 02 | Oil painting | Arts & Culture | 3.82× | ||
| 03 | Watercolor painting | Arts & Culture | 3.76× | ||
| 04 | Abstract art | Arts & Culture | 3.45× | ||
| 05 | Modern art | Arts & Culture | 3.38× | ||
| 06 | Contemporary art | Arts & Culture | 3.29× | ||
| 07 | Art museum | Arts & Culture | 2.97× | ||
| 08 | Illustration | Arts & Culture | 2.73× | ||
| 09 | Museum | Arts & Culture | 2.48× | ||
| 10 | Handmade | Home & Garden | 2.42× | ||
| 11 | Landscape design | Business & Career | 2.32× | ||
| 12 | Drawing | Home & Garden | 2.30× | ||
| 13 | Home Interior Design | Home & Garden | 2.23× | ||
| 14 | Travel Adventures | Travel & Leisure | 2.16× | ||
| 15 | Creativity | Home & Garden | 2.09× | ||
| 16 | Sewing | Home & Garden | 1.89× | ||
| 17 | Handicraft | Home & Garden | 1.84× | ||
| 18 | Crochet | Home & Garden | 1.80× | ||
| 19 | Knitting | Home & Garden | 1.58× | ||
| 20 | Crafts | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Travelling | THRILL | 1.03× | |
| Social Media Usage | JOY | 0.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Travelling | THRILL | 1.03× | |
| Patriotism | CONSERVATISM | 1.23× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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