Rascasse Audience Intelligence

Beaches Audience in United Arab Emirates

A data profile of the people who buy, follow and care about Beaches in United Arab Emirates — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 2,530,290 people in United Arab Emirates.

#4among Travel type in United Arab Emirates
#165among Topic in United Arab Emirates
#36in Travel & Leisure

The average Beaches fan in United Arab Emirates is 36.9 years old, more male, and lives primarily in Dubai.

The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.

Top brand affinities include Jazz dance, Boston Terrier, LGBT culture, with strongest over-indexing on Jazz dance (1.54× the country average).

Demographically, the Beaches audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 6 regions tracked by Rascasse.

The typical Beaches fan in United Arab Emirates is more male, around 36.9 years old, with strong Social Media Usage tendencies and a notable affinity for Jazz dance.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Beaches profile in United Arab Emirates.

Audience size
2.5M
in United Arab Emirates
Gender
30.8%
69.2% male
Age
36.9
average years
Country rank
#233
Topic in United Arab Emirates
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beaches fans

30.8% are female, 69.2% are male, average age 36.9.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Beaches audience in United Arab Emirates
MetricValue
Female30.8%
Male69.2%
Average age36.9
Estimated audience size2,530,290
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Beaches audience in United Arab Emirates
Age bracketShare%
16-199%
20-2934%
30-3932%
40-4917%
50+7%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Beaches audience comes from United Arab Emirates.

Worldwide audience distribution share by country for Beaches
CountryShare
United States18.6%
Italy5.2%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Arab Emirates average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beaches audience in United Arab Emirates is strongest.

Fig. 05

Top regions by affinity

Beaches fans by region: top regions in United Arab Emirates
#RegionReachAffinity×
01Ras Al Khaimah~200K1.77×
02Dubai~2M1.06×
03Fujairah~60K0.93×
04Emirate of Abu Dhabi~1M0.91×
05Emirate of Ajman~200K0.68×
06Emirate of Sharjah~400K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beaches audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beaches audience
#·InterestCategoryAffinity×
01Gabriel MedinaSports2.48×
02Intrepid TravelTravel & Leisure2.29×
03Bass Pro ShopsSports2.08×
04SalentoTravel & Leisure1.79×
05SundekFashion & Accessoires1.79×
06Playa del CarmenTravel & Leisure1.70×
07Gay LifePolitics & Society1.67×
08WeddingWireFashion & Accessoires1.62×
09PetcoShopping1.57×
10LGBT culturePolitics & Society1.56×
11Jazz danceSports1.54×
12LaufeyMusic & Radio1.54×
13Boston TerrierPets & Animals1.52×
14TajineFood & Beverages1.52×
15Caesars PalaceTravel & Leisure1.52×
16Bridesmaids (2011 film)Movies & TV1.52×
17TelecincoMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beaches audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Beaches audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.91×
PatriotismCONSERVATISM0.80×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Beaches audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Social Media UsageJOY0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Beaches have in United Arab Emirates?

Beaches has an estimated audience of 2,530,290 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.

02

What is the gender split and age of Beaches fans?

30.8% of Beaches fans are female, 69.2% are male, with an average age of 36.9 years.

03

Which brands do Beaches fans like most?

Beaches fans show strongest brand affinity for Jazz dance (1.54×), Boston Terrier (1.52×), and LGBT culture (1.56×) over the country average.

04

Where do Beaches fans live in United Arab Emirates?

Beaches fans in United Arab Emirates are most concentrated in Dubai (reach ~2M), Emirate of Abu Dhabi (reach ~1M), and Emirate of Sharjah (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Beaches fans also like?

Beyond Beaches itself, the audience over-indexes on Boston Terrier (1.52×), LGBT culture (1.56×), Playa del Carmen (1.7×), and Tajine (1.52×) compared to the United Arab Emirates average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Arab Emirates who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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