A data profile of the people who buy, follow and care about Beaches in Malaysia — modelled from more than twelve digital signal sources. Beaches has an estimated audience of 2,829,506 people in Malaysia.
Beaches has an estimated audience of 2,829,506 people in Malaysia. 50.7% are female, 49.3% are male, average age 40.2. Top brand affinities: BSN, St. Jude Children's Research Hospital, Vacations, Planned maintenance, Air travel.
Top brand affinities include BSN, St. Jude Children's Research Hospital, Vacations, with strongest over-indexing on BSN (1.85× the country average).
Demographically, the Beaches audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.
The typical Beaches fan in Malaysia is balanced, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for BSN.
The key figures that characterise the Beaches profile in Malaysia.
50.7% are female, 49.3% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.2 |
| Estimated audience size | 2,829,506 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Beaches audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.2% |
| Brazil | 4.8% |
The strongest cross-interests of the Beaches audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 3.68× | ||
| 02 | Tour operator | Travel & Leisure | 3.66× | ||
| 03 | Cheapflights | Travel & Leisure | 3.43× | ||
| 04 | Planned maintenance | Business & Career | 2.94× | ||
| 05 | Summer vacation | Travel & Leisure | 2.35× | ||
| 06 | Travel Adventures | Travel & Leisure | 2.24× | ||
| 07 | Non-fiction books | Literature | 2.09× | ||
| 08 | Package tour | Travel & Leisure | 1.88× | ||
| 09 | BSN | Health | 1.85× | ||
| 10 | Cruises | Travel & Leisure | 1.83× | ||
| 11 | Bride and Groom | Home & Garden | 1.79× | ||
| 12 | Health And Beauty | Beauty & Wellness | 1.64× | ||
| 13 | Bridesmaid | Kids & Family | 1.60× | ||
| 14 | Vacations | Travel & Leisure | 1.59× | ||
| 15 | Natural skin care | Beauty & Wellness | 1.57× | ||
| 16 | Travel website | Travel & Leisure | 1.57× | ||
| 17 | Wedding videography | Kids & Family | 1.55× | ||
| 18 | Air travel | Travel & Leisure | 1.53× | ||
| 19 | Car rentals | Cars & Mobility | 1.53× | ||
| 20 | Gift shop | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.21× | |
| Sustainability | BALANCE | 1.87× | |
| Patriotism | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.11× | |
| Family Orientation | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.22× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Beaches. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.