A data profile of the people who buy, follow and care about Camping in Malaysia — modelled from more than twelve digital signal sources. Camping has an estimated audience of 2,273,129 people in Malaysia.
The average Camping fan in Malaysia is 40.3 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include kumpulan wang simpanan pekerja, Government, SUVs, with strongest over-indexing on kumpulan wang simpanan pekerja (1.6× the country average).
Demographically, the Camping audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Camping fan in Malaysia is more male, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for kumpulan wang simpanan pekerja.
The key figures that characterise the Camping profile in Malaysia.
43.1% are female, 56.9% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 40.3 |
| Estimated audience size | 2,273,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 25% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Camping audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sabah | ~300K | 1.38× | |
| 02 | Selangor | ~900K | 1.35× | |
| 03 | Penang | ~200K | 1.30× | |
| 04 | Kuala Lumpur | ~500K | 1.21× | |
| 05 | Johor | ~400K | 1.20× | |
| 06 | Pahang | ~100K | 1.14× | |
| 07 | Kedah | ~200K | 1.11× | |
| 08 | Negeri Sembilan | ~100K | 1.10× | |
| 09 | Perak | ~200K | 1.05× | |
| 10 | Malacca | ~80K | 0.99× | |
| 11 | Terengganu | ~90K | 0.93× | |
| 12 | Sarawak | ~200K | 0.86× | |
| 13 | Labuan | ~10K | 0.80× | |
| 14 | Perlis | ~20K | 0.77× | |
| 15 | Putrajaya | ~9K | 0.73× | |
| 16 | Kelantan | ~80K | 0.70× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fishing line | Sports | 2.62× | ||
| 02 | Hardware store | Home & Garden | 2.47× | ||
| 03 | Landscaping | Home & Garden | 2.24× | ||
| 04 | Projectors | Technology & Electronics | 2.05× | ||
| 05 | Boating | Travel & Leisure | 1.96× | ||
| 06 | Kitchen utensil | Home & Garden | 1.94× | ||
| 07 | Household goods | Home & Garden | 1.93× | ||
| 08 | Government | Politics & Society | 1.92× | ||
| 09 | RVs | Cars & Mobility | 1.89× | ||
| 10 | Family car | Cars & Mobility | 1.87× | ||
| 11 | Housekeeping | Travel & Leisure | 1.84× | ||
| 12 | Home construction | Home & Garden | 1.73× | ||
| 13 | Home repair | Home & Garden | 1.69× | ||
| 14 | Scooters | Cars & Mobility | 1.66× | ||
| 15 | kumpulan wang simpanan pekerja | Business & Career | 1.60× | ||
| 16 | SUVs | Cars & Mobility | 1.55× | ||
| 17 | Property finder | Home & Garden | 1.54× | ||
| 18 | Proton (automobile) | Cars & Mobility | 1.52× | ||
| 19 | Sinar FM | Music & Radio | 1.51× | ||
| 20 | Slim-fit pants | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.65× | |
| Family Orientation | CONSERVATISM | 1.39× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.35× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.72× |
Camping has an estimated audience of 2,273,129 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
43.1% of Camping fans are female, 56.9% are male, with an average age of 40.3 years.
Camping fans show strongest brand affinity for kumpulan wang simpanan pekerja (1.6×), Government (1.92×), and SUVs (1.55×) over the country average.
Camping fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Government (1.92×), SUVs (1.55×), Household goods (1.93×), and Scooters (1.66×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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