A data profile of the people who buy, follow and care about Camping in Indonesia — modelled from more than twelve digital signal sources. Camping has an estimated audience of 3,286,054 people in Indonesia.
The average Camping fan in Indonesia is 37.0 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Central Java, East Java.
Top brand affinities include Non-fiction books, Casino games, Boating, with strongest over-indexing on Non-fiction books (2.3× the country average).
Demographically, the Camping audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Camping fan in Indonesia is more male, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Non-fiction books.
The key figures that characterise the Camping profile in Indonesia.
37.0% are female, 63.0% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 37.0 |
| Estimated audience size | 3,286,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Camping audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 6.4% |
| United Kingdom | 4.9% |
Where the Camping audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~100K | 1.94× | |
| 02 | Special Region of Yogyakarta | ~90K | 1.58× | |
| 03 | West Sulawesi | ~20K | 1.40× | |
| 04 | South Kalimantan | ~60K | 1.33× | |
| 05 | Gorontalo (disambiguation)(2) | ~20K | 1.31× | |
| 06 | Southeast Sulawesi | ~30K | 1.26× | |
| 07 | Central Sulawesi | ~40K | 1.20× | |
| 08 | West Java | ~600K | 1.15× | |
| 09 | West Nusa Tenggara | ~50K | 1.15× | |
| 10 | North Kalimantan | ~10K | 1.13× | |
| 11 | Central Java | ~400K | 1.12× | |
| 12 | South Sulawesi | ~100K | 1.05× | |
| 13 | Banten | ~100K | 1.04× | |
| 14 | Bangka-Belitung Islands | ~20K | 1.04× | |
| 15 | North Sulawesi | ~40K | 1.03× | |
| 16 | East Java | ~400K | 1.00× | |
| 17 | Jakarta | ~300K | 1.00× | |
| 18 | Papua (province) | ~20K | 0.98× | |
| 19 | East Kalimantan | ~50K | 0.97× | |
| 20 | Central Kalimantan | ~20K | 0.93× | |
| 21 | West Papua | ~9K | 0.90× | |
| 22 | West Sumatra | ~50K | 0.83× | |
| 23 | Riau Islands | ~30K | 0.83× | |
| 24 | Maluku | ~10K | 0.83× | |
| 25 | North Maluku | ~9K | 0.83× | |
| 26 | Bengkulu | ~20K | 0.82× | |
| 27 | East Nusa Tenggara | ~30K | 0.81× | |
| 28 | Riau | ~60K | 0.80× | |
| 29 | West Kalimantan | ~40K | 0.76× | |
| 30 | Aceh | ~30K | 0.76× | |
| 31 | Jambi | ~30K | 0.75× | |
| 32 | South Sumatra | ~60K | 0.71× | |
| 33 | Lampung | ~50K | 0.71× | |
| 34 | North Sumatra | ~100K | 0.68× |
The strongest cross-interests of the Camping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boating | Travel & Leisure | 2.75× | ||
| 02 | Non-fiction books | Literature | 2.30× | ||
| 03 | Browser games | Games | 2.02× | ||
| 04 | Casino games | Games | 2.01× | ||
| 05 | Tabletop game | Games | 2.00× | ||
| 06 | Mountain biking | Sports | 1.97× | ||
| 07 | Word games | Games | 1.96× | ||
| 08 | Mexican cuisine | Food & Beverages | 1.79× | ||
| 09 | Outdoor enthusiast | Sports | 1.72× | ||
| 10 | Home Delivery | Food & Beverages | 1.70× | ||
| 11 | Casino | Games | 1.66× | ||
| 12 | Pizza Hut | Food & Beverages | 1.66× | ||
| 13 | Working parent | Kids & Family | 1.65× | ||
| 14 | Purchase discount | Shopping | 1.63× | ||
| 15 | Detective fiction | Literature | 1.60× | ||
| 16 | Board games | Games | 1.59× | ||
| 17 | Strategy games | Games | 1.56× | ||
| 18 | Online shopping malls | Shopping | 1.55× | ||
| 19 | Motorcycle club | Cars & Mobility | 1.54× | ||
| 20 | Energy drinks | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Individualism | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Design Affinity | PREMIUM | 0.84× | |
| Travelling | THRILL | 0.90× |
Camping has an estimated audience of 3,286,054 people in Indonesia, concentrated in West Java and Central Java.
37.0% of Camping fans are female, 63.0% are male, with an average age of 37.0 years.
Camping fans show strongest brand affinity for Non-fiction books (2.3×), Casino games (2.01×), and Boating (2.75×) over the country average.
Camping fans in Indonesia are most concentrated in West Java (reach ~600K), Central Java (reach ~400K), and East Java (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Camping itself, the audience over-indexes on Casino games (2.01×), Boating (2.75×), Casino (1.66×), and Purchase discount (1.63×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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