A data profile of the people who buy, follow and care about Vehicle insurance in South Africa — modelled from more than twelve digital signal sources. Vehicle insurance has an estimated audience of 1,467,330 people in South Africa.
Vehicle insurance has an estimated audience of 1,467,330 people in South Africa. 46.3% are female, 53.7% are male, average age 38.1. Top brand affinities: Used car, Hatchback, Term life insurance, Life insurance, Insurance policy.
Top brand affinities include Used car, Hatchback, Term life insurance, with strongest over-indexing on Used car (1.67× the country average).
Demographically, the Vehicle insurance audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Vehicle insurance fan in South Africa is balanced, around 38.1 years old, with strong Social Media Usage tendencies and a notable affinity for Used car.
The key figures that characterise the Vehicle insurance profile in South Africa.
46.3% are female, 53.7% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 38.1 |
| Estimated audience size | 1,467,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Vehicle insurance audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 33.3% |
| Japan | 5.0% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Vehicle insurance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Term life insurance | Business & Career | 3.40× | ||
| 02 | Vehicle recovery | Cars & Mobility | 2.59× | ||
| 03 | Home insurance | Business & Career | 2.27× | ||
| 04 | Hyundai i20 | Cars & Mobility | 2.03× | ||
| 05 | Toyota Corolla | Cars & Mobility | 2.01× | ||
| 06 | Insurance policy | Business & Career | 1.97× | ||
| 07 | Fuel economy in automobiles | Cars & Mobility | 1.97× | ||
| 08 | Car finance | Cars & Mobility | 1.81× | ||
| 09 | Driver's license | Cars & Mobility | 1.79× | ||
| 10 | Volkswagen Polo | Cars & Mobility | 1.79× | ||
| 11 | Suzuki Swift | Cars & Mobility | 1.75× | ||
| 12 | Minivans | Cars & Mobility | 1.68× | ||
| 13 | Used car | Cars & Mobility | 1.67× | ||
| 14 | Life insurance | Business & Career | 1.67× | ||
| 15 | Hatchback | Cars & Mobility | 1.65× | ||
| 16 | Mazda | Cars & Mobility | 1.59× | ||
| 17 | Electric motor | Cars & Mobility | 1.59× | ||
| 18 | Rail transport | Travel & Leisure | 1.56× | ||
| 19 | Toyota Hilux | Cars & Mobility | 1.55× | ||
| 20 | Hyundai | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.72× | |
| Spirituality | BALANCE | 0.54× | |
| Travelling | THRILL | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.28× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.37× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Vehicle insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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