A data profile of the people who buy, follow and care about Insurance policy in South Africa — modelled from more than twelve digital signal sources. Insurance policy has an estimated audience of 952,104 people in South Africa.
Insurance policy has an estimated audience of 952,104 people in South Africa. 51.7% are female, 48.3% are male, average age 40.9. Top brand affinities: Life insurance, LinkedIn, Vehicle insurance, Family car, Car rentals.
Top brand affinities include Life insurance, LinkedIn, Vehicle insurance, with strongest over-indexing on Life insurance (3.09× the country average).
Demographically, the Insurance policy audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Sustainability.
The typical Insurance policy fan in South Africa is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Life insurance.
The key figures that characterise the Insurance policy profile in South Africa.
51.7% are female, 48.3% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.9 |
| Estimated audience size | 952,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 24% |
of the worldwide Insurance policy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 8.7% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Insurance policy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life insurance | Business & Career | 3.09× | ||
| 02 | Sustainable energy | Home & Garden | 2.28× | ||
| 03 | Home insurance | Business & Career | 2.18× | ||
| 04 | Efficient energy use | Technology & Electronics | 2.15× | ||
| 05 | Peugeot | Cars & Mobility | 2.03× | ||
| 06 | Health insurance | Business & Career | 1.99× | ||
| 07 | Vehicle insurance | Cars & Mobility | 1.97× | ||
| 08 | Single malt whisky | Food & Beverages | 1.93× | ||
| 09 | Suzuki | Cars & Mobility | 1.84× | ||
| 10 | Home automation | Technology & Electronics | 1.76× | ||
| 11 | Innovation | Business & Career | 1.74× | ||
| 12 | Passive income | Business & Career | 1.71× | ||
| 13 | Crime fiction | Literature | 1.71× | ||
| 14 | Asset management | Business & Career | 1.64× | ||
| 15 | Family car | Cars & Mobility | 1.63× | ||
| 16 | Renewable energy | Business & Career | 1.61× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Car rentals | Cars & Mobility | 1.56× | ||
| 19 | Cloud computing | Technology & Electronics | 1.54× | ||
| 20 | Solar power | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.64× | |
| Sustainability | BALANCE | 1.53× | |
| Career Orientation | POWER | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.52× | |
| Design Affinity | PREMIUM | 0.72× | |
| Risk Appetite | THRILL | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Insurance policy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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