A data profile of the people who buy, follow and care about Heavy equipment in Brazil — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 4,404,864 people in Brazil.
Heavy equipment has an estimated audience of 4,404,864 people in Brazil. 36.1% are female, 63.9% are male, average age 43.9. Top brand affinities: Makita, Country music, Instagram, Fertilizer, Rock music.
Top brand affinities include Makita, Country music, Instagram, with strongest over-indexing on Makita (5.78× the country average).
Demographically, the Heavy equipment audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Heavy equipment fan in Brazil is more male, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Makita.
The key figures that characterise the Heavy equipment profile in Brazil.
36.1% are female, 63.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 43.9 |
| Estimated audience size | 4,404,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Heavy equipment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caterpillar | Fashion & Accessoires | 6.62× | ||
| 02 | Makita | Home & Garden | 5.78× | ||
| 03 | Family car | Cars & Mobility | 4.71× | ||
| 04 | Fertilizer | Home & Garden | 3.74× | ||
| 05 | Volvo | Cars & Mobility | 3.60× | ||
| 06 | Submarino | Shopping | 3.04× | ||
| 07 | Public transport | Cars & Mobility | 2.51× | ||
| 08 | Volkswagen | Cars & Mobility | 2.04× | ||
| 09 | Dafiti | Fashion & Accessoires | 1.95× | ||
| 10 | Coritiba Foot Ball Club | Sports | 1.88× | ||
| 11 | Localiza | Cars & Mobility | 1.84× | ||
| 12 | Honda | Cars & Mobility | 1.77× | ||
| 13 | Country music | Music & Radio | 1.75× | ||
| 14 | MSN | News | 1.71× | ||
| 15 | Rock music | Music & Radio | 1.70× | ||
| 16 | Samsung | Technology & Electronics | 1.66× | ||
| 17 | SUVs | Cars & Mobility | 1.66× | ||
| 18 | Formula One | Sports | 1.61× | ||
| 19 | Pop music | Music & Radio | 1.60× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.80× | |
| Family Orientation | CONSERVATISM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.43× | |
| Creativity | OPEN | 0.57× | |
| Design Affinity | PREMIUM | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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