Stainless steel Audience in United States

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Stainless steel has an estimated audience of 20,731,808 people in United States. 47.2% are female, 52.8% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Metalworking, AutoZone, Lowe's, CarGurus, Menards.

The average Stainless steel fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Metalworking, AutoZone, Lowe's, with strongest over-indexing on Metalworking (2.96× the country average). Demographically, the Stainless steel audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Stainless steel fans

Demographic split for Stainless steel audience in United States
MetricValue
Female47.2%
Male52.8%
Average age44.6
Estimated audience size20,731,808

Audience persona

The typical Stainless steel fan in United States is balanced, around 44.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Metalworking.

Top regions in United States

Top regions ranked by reach for Stainless steel in United States
RegionReachAffinity
California3,908,8371.71×
Texas2,595,9141.46×
Florida1,883,2701.34×
New York1,545,4661.33×
Illinois810,0451.17×
Georgia680,0531.06×
New Jersey669,7211.27×
Pennsylvania659,1540.94×
North Carolina651,1021.04×
Ohio591,1750.93×
Michigan513,2350.95×
Washington495,5151.19×
Virginia486,7270.96×
Arizona452,2981.07×
Massachusetts427,3571.05×
Tennessee391,3410.94×
Maryland342,9460.96×
Indiana341,4520.9×
Colorado304,6820.93×
Louisiana295,3531.1×
Wisconsin292,6880.94×
Missouri291,8660.87×
Alabama286,7410.99×
South Carolina280,3590.9×
Minnesota273,6680.92×
Oregon266,5121.12×
Kentucky228,8320.88×
Oklahoma225,1890.98×
Connecticut224,3781.08×
Nevada215,1101.07×
Utah195,1161.05×
Arkansas169,1680.99×
Iowa167,6710.98×
Kansas164,2491.01×
Mississippi150,1970.88×
New Mexico118,0061.14×
Nebraska96,5860.93×
Idaho95,2120.92×
Hawaii94,0251.06×
West Virginia74,1820.77×
New Hampshire69,5080.85×
Rhode Island63,2830.96×
Maine60,4770.81×
Washington, District of Columbia54,9720.88×
Delaware47,7040.83×
Montana47,0600.82×
South Dakota39,3220.82×
Alaska36,6130.83×
North Dakota35,8240.84×
Vermont27,8730.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stainless steel audience
BrandAffinityCategory
Metalworking2.96×Home & Garden
AutoZone1.83×Cars & Mobility
Lowe's1.54×Shopping
CarGurus2.06×Cars & Mobility
Menards1.76×Home & Garden
Freight transport1.64×Cars & Mobility
Tractor Supply Company2.23×Shopping
Welding2.22×Home & Garden
O'Reilly Auto Parts2×Cars & Mobility
Tractor1.98×Cars & Mobility
Aluminium2.31×Home & Garden
Metal1.51×Music & Radio
Advance Auto Parts1.89×Cars & Mobility
Auction1.59×Shopping
Ace Hardware1.6×Home & Garden
Lawn1.51×Home & Garden
Heavy equipment2.04×Home & Garden
Survival skills1.5×Politics & Society
Multi-tool2.47×Home & Garden
Plumbing1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stainless steel audience
TraitClusterScore
Luxury OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.32
ExtroversionTHRILL1.3
DIY MentalityTHRILL1.29
IndulgenceJOY1.21
Price SensitivityPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Stainless steel
CountryShare
United States25.1%
United Kingdom4.3%
Taiwan3.9%

See Stainless steel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Stainless steel have in United States?

Stainless steel has an estimated audience of 20,731,808 people in United States, concentrated in California and Texas.

What is the gender split and age of Stainless steel fans?

47.2% of Stainless steel fans are female, 52.8% are male, with an average age of 44.6 years.

Which brands do Stainless steel fans like most?

Stainless steel fans show strongest brand affinity for Metalworking (2.96×), AutoZone (1.83×), and Lowe's (1.54×) over the country average.

Where do Stainless steel fans live in United States?

Stainless steel fans in United States are most concentrated in California (reach 3,908,837), Texas (reach 2,595,914), and Florida (reach 1,883,270). These three regions account for the largest share of the active audience.

What other brands do Stainless steel fans also like?

Beyond Stainless steel itself, the audience over-indexes on AutoZone (1.83×), Lowe's (1.54×), CarGurus (2.06×), and Menards (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stainless steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.