Rascasse Audience Intelligence

Stainless steel Audience in United States

A data profile of the people who buy, follow and care about Stainless steel in United States — modelled from more than twelve digital signal sources. Stainless steel has an estimated audience of 20,731,808 people in United States.

#1081among Topic in United States#119in Home & Garden

The average Stainless steel fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Metalworking, AutoZone, Menards, with strongest over-indexing on Metalworking (2.96× the country average).

Demographically, the Stainless steel audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stainless steel fan in United States is balanced, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Metalworking.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stainless steel profile in United States.

Audience size
20.7M
in United States
Gender
47.2%♀
52.8% male
Age
44.6
average years
Country rank
#1575
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stainless steel fans

47.2% are female, 52.8% are male, average age 44.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Stainless steel audience in United States
MetricValue
Female47.2%
Male52.8%
Average age44.6
Estimated audience size20,731,808
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Stainless steel audience in United States
Age bracketShare%
16-199%
20-2914%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Stainless steel audience comes from United States.

Worldwide audience distribution share by country for Stainless steel
CountryShare
United States25.1%
United Kingdom4.3%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stainless steel audience in United States is strongest.

Fig. 05

Top regions by affinity

Stainless steel fans by region: top regions in United States
#RegionReachAffinity×
01California~3.5M1.60×
02Texas~2.5M1.36×
03Florida~2M1.27×
04New York~1.5M1.24×
05New Jersey~600K1.21×
06New Mexico~100K1.16×
07Washington~500K1.14×
08Illinois~800K1.10×
09Louisiana~300K1.09×
10Oregon~300K1.09×
11Utah~200K1.07×
12Arizona~400K1.06×
13Connecticut~200K1.05×
14Hawaii~90K1.05×
15Georgia~700K1.04×
16North Carolina~600K1.02×
17Nevada~200K1.02×
18Arkansas~200K1.02×
19Massachusetts~400K1.01×
20Oklahoma~200K1.01×
21Kansas~200K1.00×
22Mississippi~200K0.99×
23Maryland~300K0.98×
24Alabama~300K0.98×
25Idaho~100K0.97×
26Wisconsin~300K0.96×
27Rhode Island~60K0.96×
28Michigan~500K0.95×
29Virginia~500K0.95×
30Iowa~200K0.95×
31North Dakota~40K0.95×
32Tennessee~400K0.94×
33Missouri~300K0.94×
34Nebraska~100K0.94×
35South Dakota~40K0.94×
36Alaska~40K0.94×
37Pennsylvania~700K0.93×
38Ohio~600K0.93×
39Minnesota~300K0.92×
40Kentucky~200K0.92×
41South Carolina~300K0.91×
42Colorado~300K0.90×
43New Hampshire~70K0.90×
44Delaware~50K0.90×
45Indiana~300K0.88×
46Montana~50K0.88×
47Washington, District of Columbia~50K0.87×
48Vermont~30K0.87×
49Maine~60K0.86×
50West Virginia~80K0.83×
Fig. 06

Affinity by region

Affinity by region — Stainless steel, United States
0.83×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stainless steel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stainless steel audience
#·InterestCategoryAffinity×
01MetalworkingHome & Garden2.96×
02Multi-toolHome & Garden2.47×
03AluminiumHome & Garden2.31×
04Tractor Supply CompanyShopping2.23×
05WeldingHome & Garden2.22×
06CarGurusCars & Mobility2.06×
07Heavy equipmentHome & Garden2.04×
08O'Reilly Auto PartsCars & Mobility2.00×
09TractorCars & Mobility1.98×
10Advance Auto PartsCars & Mobility1.89×
11AutoZoneCars & Mobility1.83×
12MenardsHome & Garden1.76×
13General MotorsCars & Mobility1.74×
14Freight transportCars & Mobility1.64×
15Ace HardwareHome & Garden1.60×
16AuctionShopping1.59×
17PlumbingHome & Garden1.52×
18MetalMusic & Radio1.51×
19LawnHome & Garden1.51×
20Survival skillsPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stainless steel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stainless steel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Quality AwarenessPREMIUM1.26×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stainless steel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.81×
Pet OwnershipJOY0.85×
SpiritualityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stainless steel have in United States?

Stainless steel has an estimated audience of 20,731,808 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stainless steel fans?

47.2% of Stainless steel fans are female, 52.8% are male, with an average age of 44.6 years.

03

Which brands do Stainless steel fans like most?

Stainless steel fans show strongest brand affinity for Metalworking (2.96×), AutoZone (1.83×), and Menards (1.76×) over the country average.

04

Where do Stainless steel fans live in United States?

Stainless steel fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Stainless steel fans also like?

Beyond Stainless steel itself, the audience over-indexes on AutoZone (1.83×), Menards (1.76×), CarGurus (2.06×), and Freight transport (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Stainless steel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stainless steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →