Stainless steel Audience in Germany
Stainless steel has an estimated audience of 1,132,269 people in Germany. 49.6% are female, 50.4% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beadwork, Bauhaus, Gas tungsten arc welding, Obi (store), AutoScout24.
The average Stainless steel fan in Germany is 39.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beadwork, Bauhaus, Gas tungsten arc welding, with strongest over-indexing on Beadwork (41.58× the country average). Demographically, the Stainless steel audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Stainless steel fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 39.7 |
| Estimated audience size | 1,132,269 |
Audience persona
The typical Stainless steel fan in Germany is balanced, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Beadwork.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 246,967 | 1× |
| Bayern | 182,865 | 1× |
| Baden-Württemberg | 156,271 | 1.01× |
| Hessen | 100,622 | 1.17× |
| Niedersachsen | 95,383 | 0.87× |
| Sachsen | 64,266 | 1.16× |
| Berlin | 60,825 | 1.2× |
| Rheinland-Pfalz | 48,367 | 0.85× |
| Brandenburg | 39,095 | 1.11× |
| Sachsen-Anhalt | 32,419 | 1.11× |
| Thüringen | 32,413 | 1.12× |
| Schleswig-Holstein | 31,114 | 0.77× |
| Hamburg | 27,259 | 1.07× |
| Mecklenburg-Vorpommern | 20,400 | 0.94× |
| Saarland | 9,866 | 0.71× |
| Bremen | 8,875 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beadwork | 41.58× | Home & Garden |
| Bauhaus | 1.92× | Shopping |
| Gas tungsten arc welding | 9.38× | Business & Career |
| Obi (store) | 1.61× | Shopping |
| AutoScout24 | 1.73× | Cars & Mobility |
| Home improvement | 1.53× | Home & Garden |
| Cutting tool (machining) | 4.4× | Home & Garden |
| Jewelry | 1.51× | Fashion & Accessoires |
| Architecture | 1.51× | Business & Career |
| Industrial engineering | 3.61× | Business & Career |
| Globus Baumarkt | 1.51× | Shopping |
| Metalworking | 2.71× | Home & Garden |
| Hornbach | 1.55× | Shopping |
| Metal fabrication | 8.79× | Business & Career |
| Cutlery | 4.95× | Home & Garden |
| House | 1.51× | Home & Garden |
| Saturn (store) | 1.94× | Shopping |
| Metal | 2.27× | Music & Radio |
| Merck KGaA | 9.33× | Business & Career |
| Patio | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.46 |
| Quality Awareness | PREMIUM | 1.59 |
| Design Affinity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.41 |
| Early Adopter Mentality | POWER | 1.41 |
| Patriotism | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.1% |
| United Kingdom | 4.3% |
| Taiwan | 3.9% |
See Stainless steel audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stainless steel have in Germany?
Stainless steel has an estimated audience of 1,132,269 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stainless steel fans?
49.6% of Stainless steel fans are female, 50.4% are male, with an average age of 39.7 years.
Which brands do Stainless steel fans like most?
Stainless steel fans show strongest brand affinity for Beadwork (41.58×), Bauhaus (1.92×), and Gas tungsten arc welding (9.38×) over the country average.
Where do Stainless steel fans live in Germany?
Stainless steel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 246,967), Bayern (reach 182,865), and Baden-Württemberg (reach 156,271). These three regions account for the largest share of the active audience.
What other brands do Stainless steel fans also like?
Beyond Stainless steel itself, the audience over-indexes on Bauhaus (1.92×), Gas tungsten arc welding (9.38×), Obi (store) (1.61×), and AutoScout24 (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stainless steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.