Rascasse Audience Intelligence

Beadwork Audience in Germany

A data profile of the people who buy, follow and care about Beadwork in Germany — modelled from more than twelve digital signal sources. Beadwork has an estimated audience of 240,574 people in Germany.

#6849among Topic in Germany#952in Home & Garden

The average Beadwork fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sweet (band), Knitting pattern, Flower power, with strongest over-indexing on Sweet (band) (57.88× the country average).

Demographically, the Beadwork audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beadwork fan in Germany is more female, around 34.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sweet (band).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beadwork profile in Germany.

Audience size
241K
in Germany
Gender
72.4%♀
27.6% male
Age
34.8
average years
Country rank
#20165
Topic in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beadwork fans

72.4% are female, 27.6% are male, average age 34.8.

Fig. 02

Gender split

72.4%
Female
27.6%
Male
Demographic split for Beadwork audience in Germany
MetricValue
Female72.4%
Male27.6%
Average age34.8
Estimated audience size240,574
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Beadwork audience in Germany
Age bracketShare%
16-1934%
20-2917%
30-3918%
40-4920%
50+11%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Beadwork audience comes from Germany.

Worldwide audience distribution share by country for Beadwork
CountryShare
United States19.9%
Japan18.0%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beadwork audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beadwork fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.17×
02Saarland~3K1.14×
03Thüringen~7K1.10×
04Mecklenburg-Vorpommern~5K1.08×
05Sachsen-Anhalt~7K1.06×
06Brandenburg~8K1.05×
07Schleswig-Holstein~9K0.99×
08Hamburg~5K0.98×
09Rheinland-Pfalz~10K0.97×
10Sachsen~10K0.95×
11Berlin~10K0.92×
12Niedersachsen~20K0.88×
13Hessen~20K0.88×
14Baden-Württemberg~30K0.85×
15Bayern~30K0.83×
16Nordrhein-Westfalen~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Beadwork, Germany
0.80×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beadwork audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beadwork audience
#·InterestCategoryAffinity×
01Sweet (band)Music & Radio57.88×
02Flower powerFashion & Accessoires55.31×
03Valentine (film)Movies & TV54.83×
04Flower girlFashion & Accessoires53.43×
05Knitting patternFashion & Accessoires21.99×
06RavelryInternet & Social Media13.21×
07Seinen mangaLiterature12.75×
08Wedding chapelKids & Family12.46×
09Knitting needleFashion & Accessoires9.58×
10BohemianismFashion & Accessoires8.22×
11QuiltHome & Garden8.21×
12Photo-bookKids & Family8.08×
13Handmade CraftsKids & Family7.92×
14Este, VenetoTravel & Leisure7.59×
15QuiltingHome & Garden7.28×
16Creative IdeasHome & Garden6.23×
17DIY & Craft IdeasHome & Garden5.96×
18HandmadeHome & Garden4.94×
19Modern architectureArts & Culture3.18×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beadwork audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beadwork audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.91×
IndividualismJOY1.78×
CreativityOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beadwork audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
Risk AppetiteTHRILL0.58×
Early Adopter MentalityPOWER0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beadwork have in Germany?

Beadwork has an estimated audience of 240,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beadwork fans?

72.4% of Beadwork fans are female, 27.6% are male, with an average age of 34.8 years.

03

Which brands do Beadwork fans like most?

Beadwork fans show strongest brand affinity for Sweet (band) (57.88×), Knitting pattern (21.99×), and Flower power (55.31×) over the country average.

04

Where do Beadwork fans live in Germany?

Beadwork fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Beadwork fans also like?

Beyond Beadwork itself, the audience over-indexes on Knitting pattern (21.99×), Flower power (55.31×), Valentine (film) (54.83×), and Handmade Crafts (7.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Beadwork audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beadwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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