Beadwork Audience in Germany
Beadwork has an estimated audience of 240,574 people in Germany. 72.4% are female, 27.6% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sweet (band), Knitting pattern, Flower power, Valentine (film), Handmade Crafts.
The average Beadwork fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sweet (band), Knitting pattern, Flower power, with strongest over-indexing on Sweet (band) (57.88× the country average). Demographically, the Beadwork audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Tradition, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Beadwork fans
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 34.8 |
| Estimated audience size | 240,574 |
Audience persona
The typical Beadwork fan in Germany is more female, around 34.8 years old, with strong Tradition tendencies and a notable affinity for Sweet (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 27,183 | 0.52× |
| Bayern | 18,551 | 0.48× |
| Baden-Württemberg | 13,834 | 0.42× |
| Niedersachsen | 10,929 | 0.47× |
| Brandenburg | 10,579 | 1.42× |
| Rheinland-Pfalz | 10,045 | 0.83× |
| Hessen | 8,750 | 0.48× |
| Sachsen | 8,403 | 0.71× |
| Thüringen | 8,361 | 1.36× |
| Berlin | 7,673 | 0.71× |
| Sachsen-Anhalt | 7,601 | 1.22× |
| Schleswig-Holstein | 7,460 | 0.86× |
| Mecklenburg-Vorpommern | 6,487 | 1.41× |
| Saarland | 5,823 | 1.97× |
| Bremen | 5,804 | 2.82× |
| Hamburg | 5,459 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sweet (band) | 57.88× | Music & Radio |
| Knitting pattern | 21.99× | Fashion & Accessoires |
| Flower power | 55.31× | Fashion & Accessoires |
| Valentine (film) | 54.83× | Movies & TV |
| Handmade Crafts | 7.92× | Kids & Family |
| Knitting needle | 9.58× | Fashion & Accessoires |
| Flower girl | 53.43× | Fashion & Accessoires |
| Ravelry | 13.21× | Internet & Social Media |
| Handmade | 4.94× | Home & Garden |
| Bohemianism | 8.22× | Fashion & Accessoires |
| DIY & Craft Ideas | 5.96× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Wedding chapel | 12.46× | Kids & Family |
| Quilt | 8.21× | Home & Garden |
| Quilting | 7.28× | Home & Garden |
| Este, Veneto | 7.59× | Travel & Leisure |
| Photo-book | 8.08× | Kids & Family |
| Creative Ideas | 6.23× | Home & Garden |
| Modern architecture | 3.18× | Arts & Culture |
| Seinen manga | 12.75× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.16 |
| Convenience Orientation | PREMIUM | 2.04 |
| Travelling | THRILL | 1.94 |
| Individualism | JOY | 1.91 |
| Quality Awareness | PREMIUM | 1.82 |
| Creativity | OPEN | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 18.0% |
| Taiwan | 9.1% |
See Beadwork audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beadwork have in Germany?
Beadwork has an estimated audience of 240,574 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beadwork fans?
72.4% of Beadwork fans are female, 27.6% are male, with an average age of 34.8 years.
Which brands do Beadwork fans like most?
Beadwork fans show strongest brand affinity for Sweet (band) (57.88×), Knitting pattern (21.99×), and Flower power (55.31×) over the country average.
Where do Beadwork fans live in Germany?
Beadwork fans in Germany are most concentrated in Nordrhein-Westfalen (reach 27,183), Bayern (reach 18,551), and Baden-Württemberg (reach 13,834). These three regions account for the largest share of the active audience.
What other brands do Beadwork fans also like?
Beyond Beadwork itself, the audience over-indexes on Knitting pattern (21.99×), Flower power (55.31×), Valentine (film) (54.83×), and Handmade Crafts (7.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beadwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.