Beadwork Audience in United States
Beadwork has an estimated audience of 2,644,749 people in United States. 83.6% are female, 16.4% are male, average age 41.8. Top regions: Pennsylvania, California, Texas.
The average Beadwork fan in United States is 41.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Texas. Demographically, the Beadwork audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Beadwork fans
| Metric | Value |
|---|---|
| Female | 83.6% |
| Male | 16.4% |
| Average age | 41.8 |
| Estimated audience size | 2,644,749 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 191,641 | 2.15× |
| California | 190,010 | 0.65× |
| Texas | 110,754 | 0.49× |
| New York | 96,048 | 0.65× |
| Washington | 72,708 | 1.37× |
| Florida | 67,957 | 0.38× |
| Arkansas | 65,380 | 3× |
| Arizona | 60,514 | 1.12× |
| North Carolina | 54,906 | 0.69× |
| Illinois | 54,105 | 0.61× |
| Oklahoma | 53,144 | 1.81× |
| Minnesota | 48,378 | 1.28× |
| Georgia | 38,324 | 0.47× |
| Michigan | 38,307 | 0.55× |
| Ohio | 37,806 | 0.46× |
| New Jersey | 35,432 | 0.53× |
| Virginia | 35,082 | 0.54× |
| Wisconsin | 34,093 | 0.86× |
| Colorado | 32,224 | 0.77× |
| Indiana | 31,347 | 0.65× |
| Massachusetts | 30,148 | 0.58× |
| Oregon | 28,044 | 0.93× |
| Connecticut | 24,791 | 0.93× |
| Missouri | 24,710 | 0.58× |
| New Mexico | 24,065 | 1.81× |
| Maryland | 22,658 | 0.5× |
| Tennessee | 21,854 | 0.41× |
| Montana | 19,906 | 2.71× |
| South Dakota | 19,648 | 3.21× |
| Utah | 17,965 | 0.76× |
| Kentucky | 17,162 | 0.52× |
| Kansas | 16,034 | 0.77× |
| Nevada | 15,150 | 0.59× |
| South Carolina | 14,964 | 0.38× |
| Alabama | 14,239 | 0.39× |
| Mississippi | 13,381 | 0.61× |
| Idaho | 13,115 | 0.99× |
| Louisiana | 12,747 | 0.37× |
| North Dakota | 12,534 | 2.31× |
| Iowa | 11,070 | 0.51× |
| Alaska | 11,024 | 1.95× |
| Nebraska | 10,186 | 0.77× |
| Hawaii | 9,049 | 0.8× |
| Maine | 8,784 | 0.93× |
| West Virginia | 8,679 | 0.7× |
| Washington, District of Columbia | 8,524 | 1.07× |
| Wyoming | 8,298 | 2.12× |
| New Hampshire | 7,802 | 0.75× |
| Rhode Island | 7,533 | 0.89× |
| Delaware | 6,746 | 0.92× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.6 |
| Design Affinity | PREMIUM | 2.15 |
| Sustainability | BALANCE | 1.88 |
| DIY Mentality | THRILL | 1.84 |
| Risk Appetite | THRILL | 1.78 |
| Mindfulness | BALANCE | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 18.0% |
| Taiwan | 9.1% |
See Beadwork audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Beadwork. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.