Rascasse Audience Intelligence

Quilt Audience in Germany

A data profile of the people who buy, follow and care about Quilt in Germany — modelled from more than twelve digital signal sources. Quilt has an estimated audience of 1,294,454 people in Germany.

#2653among Topic in Germany#355in Home & Garden

The average Quilt fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Quilting, Sewing Club, Belvedere, with strongest over-indexing on Quilting (18.74× the country average).

Demographically, the Quilt audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quilt fan in Germany is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Quilting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quilt profile in Germany.

Audience size
1.3M
in Germany
Gender
83.1%♀
16.9% male
Age
41.9
average years
Country rank
#5126
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quilt fans

83.1% are female, 16.9% are male, average age 41.9.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Quilt audience in Germany
MetricValue
Female83.1%
Male16.9%
Average age41.9
Estimated audience size1,294,454
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Quilt audience in Germany
Age bracketShare%
16-1911%
20-2920%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Quilt audience comes from Germany.

Worldwide audience distribution share by country for Quilt
CountryShare
United States23.9%
Japan6.0%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quilt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quilt fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.23×
02Bayern~200K1.10×
03Hamburg~30K1.10×
04Baden-Württemberg~200K1.07×
05Hessen~100K1.07×
06Sachsen~70K1.05×
07Schleswig-Holstein~50K1.01×
08Bremen~10K1.00×
09Niedersachsen~100K0.99×
10Rheinland-Pfalz~60K0.98×
11Nordrhein-Westfalen~300K0.97×
12Brandenburg~40K0.95×
13Thüringen~30K0.95×
14Saarland~10K0.91×
15Mecklenburg-Vorpommern~20K0.89×
16Sachsen-Anhalt~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Quilt, Germany
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quilt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quilt audience
#·InterestCategoryAffinity×
01Sewing ClubKids & Family23.70×
02QuiltingHome & Garden18.74×
03Machine embroideryHome & Garden16.22×
04BelvedereMusic & Radio13.48×
05Gustav KlimtArts & Culture10.79×
06RavelryInternet & Social Media8.69×
07Miami MastersSports8.68×
08Vegetable GardeningFood & Beverages7.18×
09Fabric (club)Music & Radio5.86×
10EtsyFashion & Accessoires3.70×
11IKEAHome & Garden2.11×
12Harry PotterMovies & TV1.83×
13FoodFood & Beverages1.81×
14Arts and musicArts & Culture1.74×
15ClothingFashion & Accessoires1.61×
16Food and drinkFood & Beverages1.57×
17SportsSports1.54×
18GermanyTravel & Leisure1.51×
19ReadingLiterature1.51×
20EntertainmentMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quilt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quilt audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.58×
MindfulnessBALANCE1.44×
Pet OwnershipJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quilt audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.68×
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quilt have in Germany?

Quilt has an estimated audience of 1,294,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quilt fans?

83.1% of Quilt fans are female, 16.9% are male, with an average age of 41.9 years.

03

Which brands do Quilt fans like most?

Quilt fans show strongest brand affinity for Quilting (18.74×), Sewing Club (23.7×), and Belvedere (13.48×) over the country average.

04

Where do Quilt fans live in Germany?

Quilt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Quilt fans also like?

Beyond Quilt itself, the audience over-indexes on Sewing Club (23.7×), Belvedere (13.48×), Machine embroidery (16.22×), and Miami Masters (8.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Quilt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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