Quilt Audience in Germany
Quilt has an estimated audience of 1,294,454 people in Germany. 83.1% are female, 16.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Quilting, Sewing Club, Belvedere, Machine embroidery, Miami Masters.
The average Quilt fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Quilting, Sewing Club, Belvedere, with strongest over-indexing on Quilting (18.74× the country average). Demographically, the Quilt audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Creativity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Quilt fans
| Metric | Value |
|---|---|
| Female | 83.1% |
| Male | 16.9% |
| Average age | 41.9 |
| Estimated audience size | 1,294,454 |
Audience persona
The typical Quilt fan in Germany is more female, around 41.9 years old, with strong Creativity tendencies and a notable affinity for Quilting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 281,755 | 0.99× |
| Bayern | 238,124 | 1.14× |
| Baden-Württemberg | 195,520 | 1.11× |
| Niedersachsen | 126,585 | 1.01× |
| Hessen | 107,377 | 1.09× |
| Berlin | 74,588 | 1.29× |
| Sachsen | 67,446 | 1.06× |
| Rheinland-Pfalz | 62,066 | 0.96× |
| Schleswig-Holstein | 47,476 | 1.02× |
| Brandenburg | 36,811 | 0.92× |
| Hamburg | 33,164 | 1.13× |
| Thüringen | 28,657 | 0.87× |
| Sachsen-Anhalt | 25,652 | 0.76× |
| Mecklenburg-Vorpommern | 20,122 | 0.81× |
| Saarland | 12,989 | 0.82× |
| Bremen | 11,217 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quilting | 18.74× | Home & Garden |
| Sewing Club | 23.7× | Kids & Family |
| Belvedere | 13.48× | Music & Radio |
| Machine embroidery | 16.22× | Home & Garden |
| Miami Masters | 8.68× | Sports |
| Fabric (club) | 5.86× | Music & Radio |
| AOL | 11.09× | Internet & Social Media |
| Vegetable Gardening | 7.18× | Food & Beverages |
| Food | 1.81× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Etsy | 3.7× | Fashion & Accessoires |
| Food and drink | 1.57× | Food & Beverages |
| Harry Potter | 1.83× | Movies & TV |
| Entertainment | 1.5× | Movies & TV |
| IKEA | 2.11× | Home & Garden |
| Clothing | 1.61× | Fashion & Accessoires |
| Sports | 1.54× | Sports |
| Germany | 1.51× | Travel & Leisure |
| Ravelry | 8.69× | Internet & Social Media |
| Gustav Klimt | 10.79× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.24 |
| Convenience Orientation | PREMIUM | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.35 |
| Sustainability | BALANCE | 1.25 |
| Pet Ownership | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| Japan | 6.0% |
| Brazil | 4.9% |
See Quilt audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Quilt have in Germany?
Quilt has an estimated audience of 1,294,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quilt fans?
83.1% of Quilt fans are female, 16.9% are male, with an average age of 41.9 years.
Which brands do Quilt fans like most?
Quilt fans show strongest brand affinity for Quilting (18.74×), Sewing Club (23.7×), and Belvedere (13.48×) over the country average.
Where do Quilt fans live in Germany?
Quilt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 281,755), Bayern (reach 238,124), and Baden-Württemberg (reach 195,520). These three regions account for the largest share of the active audience.
What other brands do Quilt fans also like?
Beyond Quilt itself, the audience over-indexes on Sewing Club (23.7×), Belvedere (13.48×), Machine embroidery (16.22×), and Miami Masters (8.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quilt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.