Sewing Club Audience in Germany
Sewing Club has an estimated audience of 493,645 people in Germany. 82.2% are female, 17.8% are male, average age 40.1. Top regions: Niedersachsen, Bayern, Brandenburg. Top brand affinities: Rossmann, Saving, Optical Society, Home Office, Esra Erol.
The average Sewing Club fan in Germany is 40.1 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bayern, Brandenburg. Top brand affinities include Rossmann, Saving, Optical Society, with strongest over-indexing on Rossmann (2.19× the country average). Demographically, the Sewing Club audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Creativity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Sewing Club fans
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 40.1 |
| Estimated audience size | 493,645 |
Audience persona
The typical Sewing Club fan in Germany is more female, around 40.1 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 33,419 | 0.7× |
| Bayern | 33,105 | 0.42× |
| Brandenburg | 32,718 | 2.14× |
| Baden-Württemberg | 32,665 | 0.48× |
| Sachsen | 30,856 | 1.27× |
| Nordrhein-Westfalen | 30,741 | 0.28× |
| Hessen | 25,302 | 0.67× |
| Hamburg | 22,840 | 2.05× |
| Berlin | 21,739 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.19× | Shopping |
| Saving | 2.61× | Business & Career |
| Optical Society | 18.95× | Politics & Society |
| Home Office | 1.85× | Business & Career |
| Esra Erol | 4.59× | Movies & TV |
| JAVA Programmer | 10.47× | Technology & Electronics |
| Ride quality | 11.74× | Cars & Mobility |
| Centurion (film) | 3.85× | Movies & TV |
| Women's empowerment | 2.63× | Politics & Society |
| Cynthia Erivo | 2.77× | Movies & TV |
| Ho, Ghana | 2.79× | Travel & Leisure |
| Eminönü | 9.97× | Travel & Leisure |
| Nationality | 1.63× | Politics & Society |
| Annie Ernaux | 5.66× | Literature |
| The Hollies (Official) | 3.52× | Music & Radio |
| Ipekyol | 2.19× | Shopping |
| Ireen Sheer | 1.51× | Music & Radio |
| JB | 3.88× | Music & Radio |
| ILE (singer) | 6.11× | Music & Radio |
| Mülheim | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 3.06 |
| Urban Lifestyle | OPEN | 1.67 |
| Convenience Orientation | PREMIUM | 1.51 |
| Individualism | JOY | 1.5 |
| Design Affinity | PREMIUM | 1.44 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.6% |
| Germany | 7.2% |
See Sewing Club audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Sewing Club have in Germany?
Sewing Club has an estimated audience of 493,645 people in Germany, concentrated in Niedersachsen and Bayern.
What is the gender split and age of Sewing Club fans?
82.2% of Sewing Club fans are female, 17.8% are male, with an average age of 40.1 years.
Which brands do Sewing Club fans like most?
Sewing Club fans show strongest brand affinity for Rossmann (2.19×), Saving (2.61×), and Optical Society (18.95×) over the country average.
Where do Sewing Club fans live in Germany?
Sewing Club fans in Germany are most concentrated in Niedersachsen (reach 33,419), Bayern (reach 33,105), and Brandenburg (reach 32,718). These three regions account for the largest share of the active audience.
What other brands do Sewing Club fans also like?
Beyond Sewing Club itself, the audience over-indexes on Saving (2.61×), Optical Society (18.95×), Home Office (1.85×), and Esra Erol (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.