Sewing Club Audience in Germany
A data profile of the people who buy, follow and care about Sewing Club in Germany — modelled from more than twelve digital signal sources. Sewing Club has an estimated audience of 493,645 people in Germany.
The average Sewing Club fan in Germany is 40.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sewing machine, Königreich der Stoffe, Makerist, with strongest over-indexing on Sewing machine (21.19× the country average).
Demographically, the Sewing Club audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Sewing Club fan in Germany is more female, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Sewing machine.
At a glance
The key figures that characterise the Sewing Club profile in Germany.
Search interest · 12-month trend
Demographics of Sewing Club fans
82.2% are female, 17.8% are male, average age 40.1.
Gender split
| Metric | Value |
|---|---|
| Female | 82.2% |
| Male | 17.8% |
| Average age | 40.1 |
| Estimated audience size | 493,645 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Sewing Club audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 11.6% |
| Germany | 7.2% |
Geography
Where the Sewing Club audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.20× | |
| 02 | Brandenburg | ~20K | 1.19× | |
| 03 | Sachsen | ~30K | 1.05× | |
| 04 | Berlin | ~20K | 0.99× | |
| 05 | Niedersachsen | ~50K | 0.95× | |
| 06 | Hessen | ~40K | 0.94× | |
| 07 | Baden-Württemberg | ~60K | 0.91× | |
| 08 | Bayern | ~70K | 0.89× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sewing Club audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Königreich der Stoffe | Kids & Family | 77.72× | ||
| 02 | Elna (Swiss company) | Home & Garden | 72.20× | ||
| 03 | Makerist | Fashion & Accessoires | 62.04× | ||
| 04 | Pfaff | Home & Garden | 57.70× | ||
| 05 | Burda Style | Fashion & Accessoires | 31.74× | ||
| 06 | Quilt | Home & Garden | 23.70× | ||
| 07 | Ravelry | Internet & Social Media | 21.22× | ||
| 08 | Sewing machine | Home & Garden | 21.19× | ||
| 09 | Machine embroidery | Home & Garden | 16.38× | ||
| 10 | Quilting | Home & Garden | 13.49× | ||
| 11 | Group buying | Shopping | 9.64× | ||
| 12 | Sex and the City | Movies & TV | 9.12× | ||
| 13 | Knitting | Home & Garden | 8.39× | ||
| 14 | Weaving | Fashion & Accessoires | 7.98× | ||
| 15 | Floral design | Home & Garden | 7.12× | ||
| 16 | Sewing | Home & Garden | 7.11× | ||
| 17 | Flower bouquet | Home & Garden | 5.85× | ||
| 18 | Unique Gifts | Shopping | 5.75× | ||
| 19 | Handmade | Home & Garden | 4.80× | ||
| 20 | Hugendubel | Shopping | 4.12× |
Personality of the Sewing Club audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.89× | |
| Creativity | OPEN | 3.48× | |
| Individualism | JOY | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.47× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.68× |
Frequently asked questions
How many fans does Sewing Club have in Germany?
Sewing Club has an estimated audience of 493,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sewing Club fans?
82.2% of Sewing Club fans are female, 17.8% are male, with an average age of 40.1 years.
Which brands do Sewing Club fans like most?
Sewing Club fans show strongest brand affinity for Sewing machine (21.19×), Königreich der Stoffe (77.72×), and Makerist (62.04×) over the country average.
Where do Sewing Club fans live in Germany?
Sewing Club fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Sewing Club fans also like?
Beyond Sewing Club itself, the audience over-indexes on Königreich der Stoffe (77.72×), Makerist (62.04×), Quilt (23.7×), and Knitting (8.39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Supermarket (10,969,874)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sewing Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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