Burda Style Audience in Germany
A data profile of the people who buy, follow and care about Burda Style in Germany — modelled from more than twelve digital signal sources. Burda Style has an estimated audience of 383,892 people in Germany.
The average Burda Style fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Eurowings, Fabric (club), Sewing Club, with strongest over-indexing on Eurowings (12× the country average).
Demographically, the Burda Style audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Creativity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Burda Style fan in Germany is more female, around 42.9 years old, with strong Creativity tendencies and a notable affinity for Eurowings.
At a glance
The key figures that characterise the Burda Style profile in Germany.
Search interest · 12-month trend
Audience demographics of Burda Style
83.9% are female, 16.1% are male, average age 42.9.
Gender split
| Metric | Value |
|---|---|
| Female | 83.9% |
| Male | 16.1% |
| Average age | 42.9 |
| Estimated audience size | 383,892 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 28% | |
| 40-49 | 27% | |
| 50+ | 22% |
Geography
Where the Burda Style audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~90K | 1.48× | |
| 02 | Baden-Württemberg | ~70K | 1.26× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.16× | |
| 04 | Hessen | ~30K | 1.08× | |
| 05 | Schleswig-Holstein | ~10K | 1.08× | |
| 06 | Saarland | ~5K | 1.02× | |
| 07 | Rheinland-Pfalz | ~20K | 1.01× | |
| 08 | Niedersachsen | ~40K | 0.99× | |
| 09 | Bremen | ~3K | 0.96× | |
| 10 | Sachsen | ~20K | 0.94× | |
| 11 | Hamburg | ~8K | 0.94× | |
| 12 | Brandenburg | ~10K | 0.89× | |
| 13 | Sachsen-Anhalt | ~9K | 0.88× | |
| 14 | Mecklenburg-Vorpommern | ~6K | 0.87× | |
| 15 | Thüringen | ~8K | 0.83× | |
| 16 | Berlin | ~10K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Burda Style audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juki | Business & Career | 72.99× | ||
| 02 | Pfaff | Home & Garden | 66.51× | ||
| 03 | Janome | Home & Garden | 53.48× | ||
| 04 | Sewing Club | Kids & Family | 31.74× | ||
| 05 | Makerist | Fashion & Accessoires | 29.44× | ||
| 06 | Single person | Kids & Family | 20.10× | ||
| 07 | Silhouette | Fashion & Accessoires | 19.30× | ||
| 08 | Jolie (magazine) | Fashion & Accessoires | 19.09× | ||
| 09 | Polar fleece | Fashion & Accessoires | 13.63× | ||
| 10 | Fabric (club) | Music & Radio | 13.03× | ||
| 11 | Ravelry | Internet & Social Media | 12.48× | ||
| 12 | Eurowings | Travel & Leisure | 12.00× | ||
| 13 | Quilting | Home & Garden | 11.66× | ||
| 14 | Knitting needle | Fashion & Accessoires | 9.89× | ||
| 15 | Stiftung Warentest | Politics & Society | 9.51× | ||
| 16 | Sewing machine | Home & Garden | 7.89× | ||
| 17 | Pattern (sewing) | Home & Garden | 7.24× | ||
| 18 | Embroidery | Home & Garden | 7.20× | ||
| 19 | Handmade Crafts | Kids & Family | 6.16× | ||
| 20 | Handmade | Home & Garden | 5.26× |
Personality of the Burda Style audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 2.02× | |
| Indulgence | JOY | 1.42× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.66× | |
| Patriotism | CONSERVATISM | 0.66× | |
| Risk Appetite | THRILL | 0.71× |
Frequently asked questions
How many fans does Burda Style have in Germany?
Burda Style has an estimated audience of 383,892 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Burda Style fans?
83.9% of Burda Style fans are female, 16.1% are male, with an average age of 42.9 years.
Which brands do Burda Style fans like most?
Burda Style fans show strongest brand affinity for Eurowings (12×), Fabric (club) (13.03×), and Sewing Club (31.74×) over the country average.
Where do Burda Style fans live in Germany?
Burda Style fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Burda Style fans also like?
Beyond Burda Style itself, the audience over-indexes on Fabric (club) (13.03×), Sewing Club (31.74×), Pfaff (66.51×), and Sewing machine (7.89×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Burda Style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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