Rascasse Audience Intelligence

Jolie (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Jolie (magazine) in Germany — modelled from more than twelve digital signal sources. Jolie (magazine) has an estimated audience of 449,040 people in Germany.

#7among Fashion magazine in Germany#433among Website / Newspaper / Magazine in Germany#608in Fashion & Accessoires

The average Jolie (magazine) fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ramazzotti (liqueur), Polo Ralph Lauren, Burda Style, with strongest over-indexing on Ramazzotti (liqueur) (16.05× the country average).

Demographically, the Jolie (magazine) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jolie (magazine) fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for Ramazzotti (liqueur).

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jolie (magazine) profile in Germany.

Audience size
449K
in Germany
Gender
86.4%♀
13.6% male
Age
38.4
average years
Country rank
#12780
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Jolie (magazine)

86.4% are female, 13.6% are male, average age 38.4.

Fig. 02

Gender split

86.4%
Female
13.6%
Male
Demographic split for Jolie (magazine) audience in Germany
MetricValue
Female86.4%
Male13.6%
Average age38.4
Estimated audience size449,040
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Jolie (magazine) audience in Germany
Age bracketShare%
16-1918%
20-2920%
30-3926%
40-4924%
50+12%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Jolie (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Jolie (magazine)
CountryShare
Germany19.7%
United States17.2%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jolie (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jolie (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.70×
02Bremen~6K1.46×
03Brandenburg~20K1.23×
04Berlin~20K1.13×
05Saarland~6K1.10×
06Baden-Württemberg~60K1.05×
07Nordrhein-Westfalen~100K0.99×
08Niedersachsen~40K0.98×
09Bayern~70K0.97×
10Schleswig-Holstein~10K0.91×
11Hessen~30K0.89×
12Mecklenburg-Vorpommern~7K0.85×
13Thüringen~9K0.79×
14Rheinland-Pfalz~20K0.73×
15Sachsen-Anhalt~8K0.71×
16Sachsen~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Jolie (magazine), Germany
0.68×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jolie (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jolie (magazine) audience
#·InterestCategoryAffinity×
01Boux AvenueFashion & Accessoires63.99×
02Burda StyleFashion & Accessoires19.09×
03Ramazzotti (liqueur)Food & Beverages16.05×
04AnthropologieShopping8.56×
05Polo Ralph LaurenFashion & Accessoires6.98×
06Social shoppingShopping5.61×
07Stiftung WarentestPolitics & Society5.01×
08C&AShopping3.74×
09Wetter.comHome & Garden3.68×
10JYSKHome & Garden3.15×
11DeichmannShopping3.11×
12HugendubelShopping2.78×
13NatureHome & Garden2.60×
14Drop shippingShopping2.42×
15PrimarkShopping2.29×
16RossmannShopping2.14×
17FamilyKids & Family1.86×
18H&MShopping1.73×
19IKEAHome & Garden1.67×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jolie (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jolie (magazine) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.62×
CreativityOPEN1.57×
IndividualismJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jolie (magazine) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.54×
PatriotismCONSERVATISM0.74×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jolie (magazine) have in Germany?

Jolie (magazine) has an estimated audience of 449,040 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jolie (magazine) fans?

86.4% of Jolie (magazine) fans are female, 13.6% are male, with an average age of 38.4 years.

03

Which brands do Jolie (magazine) fans like most?

Jolie (magazine) fans show strongest brand affinity for Ramazzotti (liqueur) (16.05×), Polo Ralph Lauren (6.98×), and Burda Style (19.09×) over the country average.

04

Where do Jolie (magazine) fans live in Germany?

Jolie (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Jolie (magazine) fans also like?

Beyond Jolie (magazine) itself, the audience over-indexes on Polo Ralph Lauren (6.98×), Burda Style (19.09×), Boux Avenue (63.99×), and Deichmann (3.11×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Jolie (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jolie (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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