Jolie (magazine) Audience in Germany

Jolie (magazine) has an estimated audience of 451,903 people in Germany. 86.4% are female, 13.6% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Mothercare, Škoda Kodiaq, Stradivarius, Combat sport.
The average Jolie (magazine) fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Mothercare, Škoda Kodiaq, with strongest over-indexing on Home Office (2.8× the country average). Demographically, the Jolie (magazine) audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Jolie (magazine) fans
| Metric | Value |
|---|---|
| Female | 86.4% |
| Male | 13.6% |
| Average age | 38.4 |
| Estimated audience size | 451,903 |
Audience persona
The typical Jolie (magazine) fan in Germany is more female, around 38.4 years old, with strong Creativity tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,997 | 1.04× |
| Bayern | 73,350 | 1.01× |
| Baden-Württemberg | 64,688 | 1.05× |
| Niedersachsen | 45,415 | 1.03× |
| Hessen | 31,040 | 0.9× |
| Berlin | 20,750 | 1.03× |
| Brandenburg | 17,878 | 1.28× |
| Hamburg | 17,120 | 1.68× |
| Rheinland-Pfalz | 14,984 | 0.66× |
| Schleswig-Holstein | 13,917 | 0.86× |
| Sachsen | 13,074 | 0.59× |
| Thüringen | 8,129 | 0.71× |
| Mecklenburg-Vorpommern | 7,394 | 0.86× |
| Sachsen-Anhalt | 6,700 | 0.57× |
| Saarland | 6,530 | 1.18× |
| Bremen | 6,042 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.8× | Business & Career |
| Mothercare | 3.22× | Kids & Family |
| Škoda Kodiaq | 2.99× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Combat sport | 1.58× | Sports |
| Time (magazine) | 2.14× | News |
| Bank account | 2.94× | Business & Career |
| Pratt & Whitney | 11.43× | Cars & Mobility |
| Racing | 1.51× | Cars & Mobility |
| Japanese domestic market | 3.68× | Politics & Society |
| Cachorro | 2.69× | Pets & Animals |
| Premier Guitar | 20.02× | Music & Radio |
| Home Delivery | 1.87× | Food & Beverages |
| Bell Helmets | 7.88× | Cars & Mobility |
| Fato Concursos | 9.72× | Business & Career |
| Low-carbon emission | 3.99× | Politics & Society |
| James Kottak | 13.37× | Music & Radio |
| Mohamed Salah | 2.18× | Sports |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Sixx | 1.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.69 |
| Design Affinity | PREMIUM | 1.55 |
| Sustainability | BALANCE | 1.52 |
| LGBTQ+ Identity | OPEN | 1.46 |
| DIY Mentality | THRILL | 1.46 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.2% |
| United States | 18.4% |
| Japan | 8.0% |
See Jolie (magazine) audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Jolie (magazine) have in Germany?
Jolie (magazine) has an estimated audience of 451,903 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jolie (magazine) fans?
86.4% of Jolie (magazine) fans are female, 13.6% are male, with an average age of 38.4 years.
Which brands do Jolie (magazine) fans like most?
Jolie (magazine) fans show strongest brand affinity for Home Office (2.8×), Mothercare (3.22×), and Škoda Kodiaq (2.99×) over the country average.
Where do Jolie (magazine) fans live in Germany?
Jolie (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,997), Bayern (reach 73,350), and Baden-Württemberg (reach 64,688). These three regions account for the largest share of the active audience.
What other brands do Jolie (magazine) fans also like?
Beyond Jolie (magazine) itself, the audience over-indexes on Mothercare (3.22×), Škoda Kodiaq (2.99×), Stradivarius (1.97×), and Combat sport (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jolie (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.