Rascasse Audience Intelligence

Anthropologie Target Market in Germany

A data profile of the people who buy, follow and care about Anthropologie in Germany — modelled from more than twelve digital signal sources. Anthropologie has an estimated audience of 1,321,061 people in Germany.

#17among Fashion in Germany#633among Brand in Germany#176in Shopping

The average Anthropologie fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alfons Schuhbeck, TK Maxx, Swiss International Air Lines, with strongest over-indexing on Alfons Schuhbeck (18.94× the country average).

Demographically, the Anthropologie audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Anthropologie fan in Germany is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Alfons Schuhbeck.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anthropologie profile in Germany.

Audience size
1.3M
in Germany
Gender
69.3%♀
30.7% male
Age
35.4
average years
Country rank
#5029
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Anthropologie

69.3% are female, 30.7% are male, average age 35.4.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Anthropologie audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age35.4
Estimated audience size1,321,061
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Anthropologie audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Anthropologie audience comes from Germany.

Worldwide audience distribution share by country for Anthropologie
CountryShare
United States63.3%
United Kingdom9.1%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anthropologie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Anthropologie customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.56×
02Berlin~70K1.20×
03Hessen~100K1.19×
04Bremen~10K1.12×
05Bayern~200K1.06×
06Nordrhein-Westfalen~300K1.03×
07Schleswig-Holstein~50K1.01×
08Niedersachsen~100K1.00×
09Baden-Württemberg~200K0.99×
10Rheinland-Pfalz~70K0.99×
11Sachsen~60K0.87×
12Saarland~10K0.87×
13Mecklenburg-Vorpommern~20K0.83×
14Thüringen~30K0.81×
15Brandenburg~30K0.77×
16Sachsen-Anhalt~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Anthropologie, Germany
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anthropologie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anthropologie audience
#·InterestCategoryAffinity×
01Clas OhlsonShopping62.89×
02Verner PantonHome & Garden44.49×
03Arne JacobsenArts & Culture30.30×
04Free PeopleFashion & Accessoires20.07×
05Swiss International Air LinesTravel & Leisure19.64×
06Butlers (company)Shopping18.98×
07Alfons SchuhbeckFood & Beverages18.94×
08VuelingTravel & Leisure16.65×
09VitraHome & Garden10.44×
10Søstrene GreneFashion & Accessoires9.08×
11Home décor productsHome & Garden6.48×
12TK MaxxShopping6.30×
13TchiboShopping6.30×
14QVCMovies & TV5.99×
15PaybackShopping5.79×
16RyanairTravel & Leisure4.46×
17Obi (store)Shopping3.83×
18Discount storesShopping2.40×
19TagesschauMovies & TV2.39×
20dB’sMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anthropologie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anthropologie audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.01×
Design AffinityPREMIUM1.95×
Price SensitivityPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anthropologie audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.95×
Risk AppetiteTHRILL0.98×
Luxury OrientationPREMIUM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Anthropologie's target market in Germany?

Anthropologie's target market in Germany covers an estimated 1,321,061 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Anthropologie customers?

69.3% of the Anthropologie audience are female, 30.7% are male, with an average age of 35.4 years.

03

Which brands do Anthropologie fans like most?

Anthropologie fans show strongest brand affinity for Alfons Schuhbeck (18.94×), TK Maxx (6.3×), and Swiss International Air Lines (19.64×) over the country average.

04

Where do Anthropologie fans live in Germany?

Anthropologie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Anthropologie fans also like?

Beyond Anthropologie itself, the audience over-indexes on TK Maxx (6.3×), Swiss International Air Lines (19.64×), Butlers (company) (18.98×), and Tchibo (6.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See Anthropologie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Anthropologie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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