Anthropologie Audience in Germany
Anthropologie has an estimated audience of 1,329,474 people in Germany. 69.3% are female, 30.7% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alfons Schuhbeck, TK Maxx, Swiss International Air Lines, Butlers (company), Tchibo.
The average Anthropologie fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alfons Schuhbeck, TK Maxx, Swiss International Air Lines, with strongest over-indexing on Alfons Schuhbeck (18.94× the country average). Demographically, the Anthropologie audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Anthropologie fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 35.4 |
| Estimated audience size | 1,329,474 |
Audience persona
The typical Anthropologie fan in Germany is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Alfons Schuhbeck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 304,239 | 1.05× |
| Bayern | 232,034 | 1.09× |
| Baden-Württemberg | 182,004 | 1× |
| Niedersachsen | 129,859 | 1.01× |
| Hessen | 122,441 | 1.21× |
| Berlin | 73,303 | 1.23× |
| Rheinland-Pfalz | 64,942 | 0.97× |
| Sachsen | 55,443 | 0.85× |
| Hamburg | 48,973 | 1.63× |
| Schleswig-Holstein | 48,187 | 1.01× |
| Brandenburg | 30,567 | 0.74× |
| Thüringen | 26,397 | 0.78× |
| Sachsen-Anhalt | 24,100 | 0.7× |
| Mecklenburg-Vorpommern | 20,285 | 0.8× |
| Saarland | 13,316 | 0.82× |
| Bremen | 12,710 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alfons Schuhbeck | 18.94× | Food & Beverages |
| TK Maxx | 6.3× | Shopping |
| Swiss International Air Lines | 19.64× | Travel & Leisure |
| Butlers (company) | 18.98× | Shopping |
| Tchibo | 6.3× | Shopping |
| Clas Ohlson | 62.89× | Shopping |
| Free People | 20.07× | Fashion & Accessoires |
| Obi (store) | 3.83× | Shopping |
| QVC | 5.99× | Movies & TV |
| Ryanair | 4.46× | Travel & Leisure |
| Vueling | 16.65× | Travel & Leisure |
| Home décor products | 6.48× | Home & Garden |
| Vitra | 10.44× | Home & Garden |
| Arne Jacobsen | 30.3× | Arts & Culture |
| Søstrene Grene | 9.08× | Fashion & Accessoires |
| Payback | 5.79× | Shopping |
| Gala | 2.99× | News |
| Tagesschau | 2.39× | Movies & TV |
| Discount stores | 2.4× | Shopping |
| Verner Panton | 44.49× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.07 |
| Urban Lifestyle | OPEN | 1.92 |
| Sustainability | BALANCE | 1.91 |
| Creativity | OPEN | 1.82 |
| DIY Mentality | THRILL | 1.68 |
| Luxury Orientation | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.4% |
| United Kingdom | 9.3% |
| Canada | 4.6% |
See Anthropologie audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Anthropologie have in Germany?
Anthropologie has an estimated audience of 1,329,474 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Anthropologie fans?
69.3% of Anthropologie fans are female, 30.7% are male, with an average age of 35.4 years.
Which brands do Anthropologie fans like most?
Anthropologie fans show strongest brand affinity for Alfons Schuhbeck (18.94×), TK Maxx (6.3×), and Swiss International Air Lines (19.64×) over the country average.
Where do Anthropologie fans live in Germany?
Anthropologie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 304,239), Bayern (reach 232,034), and Baden-Württemberg (reach 182,004). These three regions account for the largest share of the active audience.
What other brands do Anthropologie fans also like?
Beyond Anthropologie itself, the audience over-indexes on TK Maxx (6.3×), Swiss International Air Lines (19.64×), Butlers (company) (18.98×), and Tchibo (6.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Anthropologie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.