Rascasse Audience Intelligence

Anthropologie Target Market in United States

Anthropologie has an estimated audience of 25.7M people in United States.

#6among Fashion in United States#124among brands in United States#55in Shopping

The average Anthropologie fan in United States is 36.7 years old, more female, and lives primarily in California.

By number of fans, Anthropologie ranks #6 among the 87 objects in Fashion in United States — 196.4× the group median.

Its fans are 1.4 years older than the group average of 35.3.

Compared with the other 86 objects in Fashion, Anthropologie fans stand out for their interest in Free People, Neiman Marcus and Season.

Most fans live in California, New York, Texas.

Top affinities include Urban Outfitters, Free People, Neiman Marcus, with strongest over-indexing on Urban Outfitters (3.34× the country average).

Demographically, the Anthropologie audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Creativity.

The typical Anthropologie fan in United States is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Urban Outfitters.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
25.7M
in United States
Gender
68.1%♀
31.9% male
Age
36.7
average years
Country rank
#1161
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Anthropologie

68.1% are female, 31.9% are male, average age 36.7.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Anthropologie audience in United States
MetricValue
Female68.1%
Male31.9%
Average age36.7
Estimated audience size25.7M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Anthropologie audience in United States
Age bracketShare%
16-2428%
25-3421%
35-4419%
45-5417%
55+15%
Fig. 04

Worldwide distribution

63.3%

of the worldwide Anthropologie audience comes from United States.

Worldwide audience distribution share by country for Anthropologie
CountryShare
United States63.3%
United Kingdom9.1%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Anthropologie customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.98×
02Massachusetts~1M1.76×
03New Jersey~1M1.55×
04New York~2.5M1.54×
05Connecticut~400K1.48×
06California~4M1.34×
07Illinois~1.5M1.32×
08Rhode Island~100K1.31×
09Pennsylvania~1M1.25×
10Virginia~800K1.24×
11North Carolina~1M1.21×
12Oregon~400K1.18×
13Maryland~600K1.17×
14Colorado~500K1.14×
15South Carolina~500K1.14×
16Washington~700K1.13×
17Tennessee~600K1.12×
18Minnesota~500K1.08×
19Utah~300K1.08×
20Maine~100K1.05×
21Georgia~900K1.03×
22Hawaii~100K1.03×
23Alabama~400K0.98×
24Vermont~50K0.97×
25Texas~1.5M0.96×
26Arizona~600K0.96×
27Wisconsin~400K0.94×
28New Hampshire~90K0.92×
29Florida~1.5M0.91×
30Delaware~70K0.90×
31Kentucky~300K0.87×
32Idaho~100K0.87×
33Kansas~200K0.85×
34Nebraska~100K0.85×
35Ohio~800K0.84×
36Oklahoma~300K0.83×
37Arkansas~200K0.83×
38Montana~70K0.82×
39Michigan~600K0.81×
40Louisiana~300K0.81×
41Missouri~400K0.79×
42Nevada~200K0.75×
43Iowa~200K0.74×
44Mississippi~200K0.74×
45Indiana~400K0.68×
46South Dakota~40K0.64×
47New Mexico~90K0.58×
48Alaska~30K0.57×
49West Virginia~70K0.50×
50North Dakota~30K0.49×
Fig. 06

Affinity by region

Affinity by region — Anthropologie, United States
0.49×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Anthropologie audience vs. the country average
#·InterestCategoryAffinity×
01Urban OutfittersShopping3.34×
02Free PeopleFashion & Accessoires3.26×
03Neiman MarcusFashion & Accessoires2.97×
04Nordstrom RackFashion & Accessoires2.50×
05NordstromShopping2.31×
06SeasonTravel & Leisure2.30×
07Macy'sShopping2.27×
08MarshallsFashion & Accessoires2.24×
09T.J.MaxxShopping2.18×
10J. C. PenneyShopping2.07×
11Kohl'sShopping2.03×
12Old NavyFashion & Accessoires2.01×
13Family (biology)Kids & Family2.01×
14Hobby LobbyHome & Garden1.92×
15DressesFashion & Accessoires1.83×
16GodPolitics & Society1.74×
17Sam's ClubShopping1.66×
18PinterestInternet & Social Media1.56×
19BoutiquesFashion & Accessoires1.55×
20Women's clothingFashion & Accessoires1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Anthropologie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Anthropologie audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
CreativityOPEN1.46×
IndulgenceJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Anthropologie audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Early Adopter MentalityPOWER0.98×
Risk AppetiteTHRILL0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Anthropologie over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/anthropologie-4970” · Methodology