Butlers (company) Audience in Germany
Butlers (company) has an estimated audience of 1,301,065 people in Germany. 85.3% are female, 14.7% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: DEPOT, Ampm, Butler, KARE, Living room.
The average Butlers (company) fan in Germany is 43.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include DEPOT, Ampm, Butler, with strongest over-indexing on DEPOT (37.6× the country average). Demographically, the Butlers (company) audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Butlers (company) fans
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 43.5 |
| Estimated audience size | 1,301,065 |
Audience persona
The typical Butlers (company) fan in Germany is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for DEPOT.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 399,644 | 1.4× |
| Bayern | 294,110 | 1.41× |
| Baden-Württemberg | 213,843 | 1.2× |
| Niedersachsen | 153,186 | 1.21× |
| Hessen | 113,572 | 1.15× |
| Berlin | 87,234 | 1.5× |
| Rheinland-Pfalz | 57,897 | 0.89× |
| Hamburg | 51,309 | 1.75× |
| Schleswig-Holstein | 48,628 | 1.04× |
| Sachsen | 36,689 | 0.57× |
| Brandenburg | 30,619 | 0.76× |
| Thüringen | 21,493 | 0.65× |
| Sachsen-Anhalt | 13,550 | 0.4× |
| Mecklenburg-Vorpommern | 11,712 | 0.47× |
| Saarland | 10,786 | 0.68× |
| Bremen | 10,272 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| DEPOT | 37.6× | Home & Garden |
| Ampm | 67.5× | Food & Beverages |
| Butler | 83.33× | Politics & Society |
| KARE | 49.23× | Movies & TV |
| Living room | 5.83× | Home & Garden |
| Bauhaus | 4.21× | Shopping |
| IKEA | 3.5× | Home & Garden |
| Maisons du Monde | 10.72× | Home & Garden |
| Dining room | 6.9× | Home & Garden |
| Homeowner association | 21.33× | Business & Career |
| Habitat (retailer) | 18.7× | Home & Garden |
| Oysho | 8.49× | Fashion & Accessoires |
| JYSK | 4.37× | Home & Garden |
| Flaconi | 7.23× | Shopping |
| Scandinavian design | 6.59× | Home & Garden |
| Panties | 6.19× | Fashion & Accessoires |
| Søstrene Grene | 7.69× | Fashion & Accessoires |
| Fast fashion | 5.85× | Fashion & Accessoires |
| Zara Home | 7.17× | Home & Garden |
| Home Design | 3.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.31 |
| DIY Mentality | THRILL | 2.23 |
| Creativity | OPEN | 2.06 |
| Sustainability | BALANCE | 1.82 |
| Quality Awareness | PREMIUM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.6% |
| United States | 18.3% |
| Australia | 6.4% |
See Butlers (company) audiences in other countries
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Frequently asked questions
How many fans does Butlers (company) have in Germany?
Butlers (company) has an estimated audience of 1,301,065 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Butlers (company) fans?
85.3% of Butlers (company) fans are female, 14.7% are male, with an average age of 43.5 years.
Which brands do Butlers (company) fans like most?
Butlers (company) fans show strongest brand affinity for DEPOT (37.6×), Ampm (67.5×), and Butler (83.33×) over the country average.
Where do Butlers (company) fans live in Germany?
Butlers (company) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 399,644), Bayern (reach 294,110), and Baden-Württemberg (reach 213,843). These three regions account for the largest share of the active audience.
What other brands do Butlers (company) fans also like?
Beyond Butlers (company) itself, the audience over-indexes on Ampm (67.5×), Butler (83.33×), KARE (49.23×), and Living room (5.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Butlers (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.