DEPOT Audience in Germany
DEPOT has an estimated audience of 1,965,104 people in Germany. 66.0% are female, 34.0% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Gil Ofarim, Goon, Cuba Gooding Jr., Inductive charging.
The average DEPOT fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Gil Ofarim, Goon, with strongest over-indexing on Progressive rock (2.47× the country average). Demographically, the DEPOT audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of DEPOT fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 40.0 |
| Estimated audience size | 1,965,104 |
Audience persona
The typical DEPOT fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 444,109 | 1.03× |
| Bayern | 402,848 | 1.28× |
| Baden-Württemberg | 332,923 | 1.24× |
| Niedersachsen | 213,346 | 1.12× |
| Hessen | 155,163 | 1.04× |
| Rheinland-Pfalz | 116,583 | 1.18× |
| Sachsen | 89,255 | 0.93× |
| Schleswig-Holstein | 75,189 | 1.07× |
| Berlin | 66,682 | 0.76× |
| Brandenburg | 52,967 | 0.87× |
| Hamburg | 46,147 | 1.04× |
| Sachsen-Anhalt | 44,284 | 0.87× |
| Thüringen | 43,922 | 0.88× |
| Mecklenburg-Vorpommern | 36,458 | 0.97× |
| Saarland | 21,334 | 0.88× |
| Bremen | 14,294 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.47× | Music & Radio |
| Gil Ofarim | 1.55× | Music & Radio |
| Goon | 7.19× | Movies & TV |
| Cuba Gooding Jr. | 7.21× | Movies & TV |
| Inductive charging | 6.9× | Home & Garden |
| Mothercare | 1.75× | Kids & Family |
| Goosebumps (film) | 8.07× | Movies & TV |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| Goose (band) | 6.45× | Pets & Animals |
| Cachorro | 2.57× | Pets & Animals |
| Bank account | 1.77× | Business & Career |
| Home Delivery | 1.64× | Food & Beverages |
| Ipekyol | 2.34× | Shopping |
| Bugatti Chiron | 2.28× | Cars & Mobility |
| Celtic punk | 3.52× | Music & Radio |
| Roger Federer | 1.59× | Sports |
| Durban University of Technology | 1.96× | Business & Career |
| Figure painting (hobby) | 1.6× | Arts & Culture |
| Coworking | 1.58× | Business & Career |
| Cloppenburg | 1.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.92 |
| DIY Mentality | THRILL | 1.87 |
| Sustainability | BALANCE | 1.68 |
| Creativity | OPEN | 1.63 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.0% |
| Austria | 5.7% |
| United States | 4.9% |
See DEPOT audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DEPOT have in Germany?
DEPOT has an estimated audience of 1,965,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DEPOT fans?
66.0% of DEPOT fans are female, 34.0% are male, with an average age of 40.0 years.
Which brands do DEPOT fans like most?
DEPOT fans show strongest brand affinity for Progressive rock (2.47×), Gil Ofarim (1.55×), and Goon (7.19×) over the country average.
Where do DEPOT fans live in Germany?
DEPOT fans in Germany are most concentrated in Nordrhein-Westfalen (reach 444,109), Bayern (reach 402,848), and Baden-Württemberg (reach 332,923). These three regions account for the largest share of the active audience.
What other brands do DEPOT fans also like?
Beyond DEPOT itself, the audience over-indexes on Gil Ofarim (1.55×), Goon (7.19×), Cuba Gooding Jr. (7.21×), and Inductive charging (6.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DEPOT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.