A data profile of the people who buy, follow and care about KARE in Germany — modelled from more than twelve digital signal sources. KARE has an estimated audience of 292,456 people in Germany.
The average KARE fan in Germany is 41.1 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Ampm, Porta (rapper), Bosch (TV series), with strongest over-indexing on Ampm (45.06× the country average).
Demographically, the KARE audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical KARE fan in Germany is more female, around 41.1 years old, with strong Quality Awareness tendencies and a notable affinity for Ampm.
The key figures that characterise the KARE profile in Germany.
65.4% are female, 34.6% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.1 |
| Estimated audience size | 292,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide KARE audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 30.3% |
| United States | 29.7% |
| Germany | 6.7% |
Where the KARE audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 4.89× | |
| 02 | Hessen | ~20K | 1.05× | |
| 03 | Baden-Württemberg | ~40K | 1.01× | |
| 04 | Saarland | ~3K | 0.96× | |
| 05 | Hamburg | ~6K | 0.91× | |
| 06 | Rheinland-Pfalz | ~10K | 0.87× | |
| 07 | Berlin | ~10K | 0.87× | |
| 08 | Nordrhein-Westfalen | ~50K | 0.85× | |
| 09 | Bremen | ~2K | 0.75× | |
| 10 | Niedersachsen | ~20K | 0.69× | |
| 11 | Thüringen | ~5K | 0.69× | |
| 12 | Schleswig-Holstein | ~7K | 0.68× | |
| 13 | Brandenburg | ~6K | 0.65× | |
| 14 | Mecklenburg-Vorpommern | ~3K | 0.62× | |
| 15 | Sachsen | ~9K | 0.60× | |
| 16 | Sachsen-Anhalt | ~4K | 0.58× |
The strongest cross-interests of the KARE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cantinflas | Movies & TV | 83.05× | ||
| 02 | Shilo, Mateh Binyamin | Travel & Leisure | 81.92× | ||
| 03 | Ken Burns | Movies & TV | 60.05× | ||
| 04 | Noragami | Literature | 51.14× | ||
| 05 | Ampm | Food & Beverages | 45.06× | ||
| 06 | Lost Frequencies | Music & Radio | 43.02× | ||
| 07 | Samoa | Travel & Leisure | 37.81× | ||
| 08 | David Letterman | Movies & TV | 33.68× | ||
| 09 | Sherlock Holmes (1984 TV series) | Movies & TV | 18.14× | ||
| 10 | Columbo | Movies & TV | 17.79× | ||
| 11 | Once upon a time | Movies & TV | 17.75× | ||
| 12 | Miami Vice | Movies & TV | 17.73× | ||
| 13 | Porta (rapper) | Home & Garden | 17.25× | ||
| 14 | Butlers (company) | Shopping | 15.73× | ||
| 15 | Bosch (TV series) | Movies & TV | 14.74× | ||
| 16 | Bookcase | Literature | 14.07× | ||
| 17 | Matlock (TV series) | Movies & TV | 13.69× | ||
| 18 | Müller (company) | Food & Beverages | 4.08× | ||
| 19 | Pizza | Food & Beverages | 3.88× | ||
| 20 | Pop music | Music & Radio | 2.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.13× | |
| Design Affinity | PREMIUM | 1.97× | |
| DIY Mentality | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.99× | |
| Risk Appetite | THRILL | 1.03× | |
| Career Orientation | POWER | 1.07× |
KARE has an estimated audience of 292,456 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
65.4% of KARE fans are female, 34.6% are male, with an average age of 41.1 years.
KARE fans show strongest brand affinity for Ampm (45.06×), Porta (rapper) (17.25×), and Bosch (TV series) (14.74×) over the country average.
KARE fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond KARE itself, the audience over-indexes on Porta (rapper) (17.25×), Bosch (TV series) (14.74×), Sherlock Holmes (1984 TV series) (18.14×), and Butlers (company) (15.73×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for KARE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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