Rascasse Audience Intelligence

Ampm Target Market in Germany

A data profile of the people who buy, follow and care about Ampm in Germany — modelled from more than twelve digital signal sources. Ampm has an estimated audience of 266,517 people in Germany.

#2401among Brand in Germany#916in Food & Beverages

The average Ampm fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Butlers (company), Hannah Arendt, David Hockney, with strongest over-indexing on Butlers (company) (67.5× the country average).

Demographically, the Ampm audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ampm fan in Germany is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Butlers (company).

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ampm profile in Germany.

Audience size
267K
in Germany
Gender
58.7%♀
41.3% male
Age
42.2
average years
Country rank
#18854
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ampm

58.7% are female, 41.3% are male, average age 42.2.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Ampm audience in Germany
MetricValue
Female58.7%
Male41.3%
Average age42.2
Estimated audience size266,517
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ampm audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3918%
40-4930%
50+22%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Ampm audience comes from Germany.

Worldwide audience distribution share by country for Ampm
CountryShare
United States32.8%
France18.6%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ampm audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ampm customers by region in Germany
#RegionReachAffinity×
01Hessen~30K1.25×
02Hamburg~8K1.25×
03Bayern~50K1.11×
04Nordrhein-Westfalen~70K1.10×
05Berlin~10K1.07×
06Niedersachsen~30K1.04×
07Baden-Württemberg~40K1.01×
08Schleswig-Holstein~10K0.97×
09Rheinland-Pfalz~10K0.96×
10Bremen~2K0.96×
11Sachsen-Anhalt~7K0.95×
12Brandenburg~8K0.93×
13Saarland~3K0.93×
14Sachsen~10K0.89×
15Thüringen~6K0.85×
16Mecklenburg-Vorpommern~4K0.82×
Fig. 06

Affinity by region

Affinity by region — Ampm, Germany
0.82×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ampm audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ampm audience
#·InterestCategoryAffinity×
01Palais de TokyoArts & Culture131.16×
02National Gallery of ArtArts & Culture116.34×
03Ellen von UnwerthArts & Culture104.94×
04Hauser & WirthArts & Culture103.94×
05Jeff KoonsArts & Culture100.83×
06David HockneyArts & Culture90.80×
07Damien HirstArts & Culture85.58×
08Affordable Art FairArts & Culture69.64×
09Butlers (company)Shopping67.50×
10Helmut NewtonArts & Culture67.12×
11Hannah ArendtLiterature65.66×
12Belinda CarlisleFashion & Accessoires63.74×
13Zaha HadidArts & Culture60.90×
14Centre Georges PompidouArts & Culture56.94×
15FlosHome & Garden50.62×
16KAREMovies & TV45.06×
17Requiem for a DreamMovies & TV39.01×
18Gustav KlimtArts & Culture18.12×
19Maison MargielaFashion & Accessoires16.52×
20Modern architectureArts & Culture5.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ampm audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ampm audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM6.04×
Career OrientationPOWER3.69×
Quality AwarenessPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ampm audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
PatriotismCONSERVATISM0.76×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ampm's target market in Germany?

Ampm's target market in Germany covers an estimated 266,517 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ampm customers?

58.7% of the Ampm audience are female, 41.3% are male, with an average age of 42.2 years.

03

Which brands do Ampm fans like most?

Ampm fans show strongest brand affinity for Butlers (company) (67.5×), Hannah Arendt (65.66×), and David Hockney (90.8×) over the country average.

04

Where do Ampm fans live in Germany?

Ampm fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ampm fans also like?

Beyond Ampm itself, the audience over-indexes on Hannah Arendt (65.66×), David Hockney (90.8×), Jeff Koons (100.83×), and Hauser & Wirth (103.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Ampm audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ampm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →