Ampm Audience in Germany
Ampm has an estimated audience of 271,939 people in Germany. 58.7% are female, 41.3% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Calf raises, Hana, Hawaii, Mount Arafat, Jaspal, Progressive rock.
The average Ampm fan in Germany is 42.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Calf raises, Hana, Hawaii, Mount Arafat, with strongest over-indexing on Calf raises (96.49× the country average). Demographically, the Ampm audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Ampm fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.2 |
| Estimated audience size | 271,939 |
Audience persona
The typical Ampm fan in Germany is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Calf raises.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,588 | 1.14× |
| Bayern | 49,639 | 1.14× |
| Baden-Württemberg | 39,813 | 1.07× |
| Hessen | 28,148 | 1.36× |
| Niedersachsen | 27,994 | 1.06× |
| Berlin | 14,162 | 1.16× |
| Rheinland-Pfalz | 13,134 | 0.96× |
| Sachsen | 11,672 | 0.88× |
| Schleswig-Holstein | 9,190 | 0.94× |
| Brandenburg | 7,589 | 0.9× |
| Hamburg | 7,087 | 1.15× |
| Sachsen-Anhalt | 6,056 | 0.86× |
| Thüringen | 5,504 | 0.79× |
| Mecklenburg-Vorpommern | 3,905 | 0.75× |
| Saarland | 2,920 | 0.87× |
| Bremen | 2,230 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Calf raises | 96.49× | Sports |
| Hana, Hawaii | 56.68× | Travel & Leisure |
| Mount Arafat | 47.98× | Travel & Leisure |
| Jaspal | 39.74× | Fashion & Accessoires |
| Progressive rock | 2.13× | Music & Radio |
| Jabberwocky (band) | 15.31× | Music & Radio |
| Going the Distance | 17.95× | Movies & TV |
| Nijmegen | 7.6× | Travel & Leisure |
| Sub Zero (Official) | 9.89× | Literature |
| Mothercare | 1.65× | Kids & Family |
| Natural rubber | 1.79× | Cars & Mobility |
| Vaani Kapoor | 20× | Movies & TV |
| Wolverine (comics) | 4.21× | Literature |
| Information sensitivity | 3.97× | Technology & Electronics |
| Hypertext | 2.14× | Technology & Electronics |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Bruno Hoffmann | 44.13× | Sports |
| Cynthia Erivo | 2.62× | Movies & TV |
| Emirdağ | 5.91× | Travel & Leisure |
| Pediatric Hematology and Oncology | 4.44× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.98 |
| Quality Awareness | PREMIUM | 2.32 |
| Sustainability | BALANCE | 2.18 |
| Career Orientation | POWER | 2.06 |
| Creativity | OPEN | 1.96 |
| Early Adopter Mentality | POWER | 1.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| France | 19.3% |
| Brazil | 7.4% |
See Ampm audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Ampm have in Germany?
Ampm has an estimated audience of 271,939 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ampm fans?
58.7% of Ampm fans are female, 41.3% are male, with an average age of 42.2 years.
Which brands do Ampm fans like most?
Ampm fans show strongest brand affinity for Calf raises (96.49×), Hana, Hawaii (56.68×), and Mount Arafat (47.98×) over the country average.
Where do Ampm fans live in Germany?
Ampm fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,588), Bayern (reach 49,639), and Baden-Württemberg (reach 39,813). These three regions account for the largest share of the active audience.
What other brands do Ampm fans also like?
Beyond Ampm itself, the audience over-indexes on Hana, Hawaii (56.68×), Mount Arafat (47.98×), Jaspal (39.74×), and Progressive rock (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ampm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.