Rascasse Audience Intelligence

Ampm Target Market in United States

Ampm has an estimated audience of 1.5M people in United States.

#1988among brands in United States#1076in Food & Beverages

The average Ampm fan in United States is 34.1 years old, balanced, and lives primarily in California.

Most fans live in California, Washington, Oregon.

Top affinities include Texaco, Chef Boyardee, Speedway LLC, with strongest over-indexing on Texaco (65.31× the country average).

Demographically, the Ampm audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical Ampm fan in United States is balanced, around 34.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Texaco.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
54.6%♀
45.4% male
Age
34.1
average years
Country rank
#18212
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Ampm

54.6% are female, 45.4% are male, average age 34.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Ampm audience in United States
MetricValue
Female54.6%
Male45.4%
Average age34.1
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Ampm audience in United States
Age bracketShare%
16-2428%
25-3430%
35-4421%
45-5412%
55+9%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Ampm audience comes from United States.

Worldwide audience distribution share by country for Ampm
CountryShare
United States30.8%
France17.2%
Brazil10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ampm customers by region in United States
#RegionReachAffinity×
01California~1M12.02×
02Washington~400K11.66×
03Nevada~100K8.92×
04Oregon~100K7.52×
05Arizona~100K3.59×
06Wyoming~2K0.74×
07North Dakota~2K0.69×
08Vermont~2K0.67×
09Alaska~2K0.65×
10South Dakota~3K0.63×
11Montana~3K0.60×
12Rhode Island~3K0.57×
13Delaware~3K0.57×
14New Hampshire~3K0.54×
15Maine~3K0.53×
16West Virginia~4K0.52×
17Hawaii~3K0.49×
18Ohio~20K0.47×
19Louisiana~10K0.47×
20Nebraska~4K0.47×
21Idaho~4K0.47×
22New Mexico~4K0.45×
23Mississippi~6K0.42×
24Indiana~10K0.40×
25Arkansas~5K0.40×
26Kansas~5K0.39×
27Iowa~5K0.37×
28New York~30K0.36×
29Utah~5K0.36×
30South Carolina~9K0.35×
31Oklahoma~6K0.35×
32Kentucky~7K0.34×
33Connecticut~5K0.34×
34Georgia~20K0.32×
35New Jersey~10K0.32×
36Alabama~7K0.32×
37Missouri~8K0.30×
38Colorado~8K0.30×
39Massachusetts~9K0.29×
40Maryland~8K0.29×
41Wisconsin~8K0.29×
42Virginia~10K0.28×
43Tennessee~9K0.28×
44Minnesota~7K0.28×
45Texas~30K0.26×
46Illinois~10K0.26×
47North Carolina~10K0.24×
48Michigan~10K0.24×
49Florida~20K0.23×
50Pennsylvania~10K0.23×
Fig. 06

Affinity by region

Affinity by region — Ampm, United States
0.23×1.00×12.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ampm audience vs. the country average
#·InterestCategoryAffinity×
01TexacoCars & Mobility65.31×
02Chef BoyardeeFood & Beverages44.70×
03Speedway LLCFood & Beverages30.68×
04Circle KShopping23.39×
05D&RTechnology & Electronics20.00×
06paul smithFashion & Accessoires20.00×
07QuikTripShopping17.31×
08Phillips 66Business & Career16.42×
09BevMo!Shopping15.72×
10KFCFood & Beverages12.84×
11Kwik TripShopping12.43×
12Wawa Inc.Shopping11.57×
13ExxonCars & Mobility8.40×
14Jack in the BoxFood & Beverages7.76×
157-ElevenShopping6.20×
16Panda ExpressFood & Beverages5.76×
17Wendy'sFood & Beverages5.47×
18SubwayFood & Beverages3.77×
19Chipotle Mexican GrillFood & Beverages3.49×
20McDonald'sFood & Beverages3.08×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ampm audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ampm audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.18×
Family OrientationCONSERVATISM1.98×
Urban LifestyleOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ampm audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
CreativityOPEN0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ampm over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ampm-27644” · Methodology