Habitat (retailer) Audience in Germany
Habitat (retailer) has an estimated audience of 472,963 people in Germany. 67.2% are female, 32.8% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Henley shirt, Algebra, Indigenous Australian art, Rossmann, OpenJDK.
The average Habitat (retailer) fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Henley shirt, Algebra, Indigenous Australian art, with strongest over-indexing on Henley shirt (18.33× the country average). Demographically, the Habitat (retailer) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Habitat (retailer) fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.1 |
| Estimated audience size | 472,963 |
Audience persona
The typical Habitat (retailer) fan in Germany is more female, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Henley shirt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,533 | 1.09× |
| Baden-Württemberg | 69,144 | 1.07× |
| Bayern | 60,653 | 0.8× |
| Niedersachsen | 39,416 | 0.86× |
| Hessen | 38,892 | 1.08× |
| Hamburg | 28,161 | 2.63× |
| Berlin | 26,359 | 1.25× |
| Rheinland-Pfalz | 20,063 | 0.85× |
| Schleswig-Holstein | 19,090 | 1.12× |
| Sachsen | 17,395 | 0.75× |
| Brandenburg | 11,561 | 0.79× |
| Thüringen | 9,378 | 0.78× |
| Sachsen-Anhalt | 7,309 | 0.6× |
| Mecklenburg-Vorpommern | 6,998 | 0.77× |
| Saarland | 4,219 | 0.73× |
| Bremen | 3,437 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Henley shirt | 18.33× | Fashion & Accessoires |
| Algebra | 41.11× | Business & Career |
| Indigenous Australian art | 20× | Arts & Culture |
| Rossmann | 1.73× | Shopping |
| OpenJDK | 18.76× | |
| Home Office | 1.86× | Business & Career |
| Janitor | 8.5× | Home & Garden |
| Hana, Hawaii | 15.29× | Travel & Leisure |
| Progressive rock | 2.05× | Music & Radio |
| Gil Ofarim | 1.67× | Music & Radio |
| Low-carbon emission | 8.02× | Politics & Society |
| Chur | 19.04× | Travel & Leisure |
| Artistic inspiration | 1.51× | Arts & Culture |
| Emil Nolde | 5.97× | Arts & Culture |
| Mount Arafat | 11.93× | Travel & Leisure |
| Soldering iron | 5.8× | Home & Garden |
| Natural rubber | 2.32× | Cars & Mobility |
| Mothercare | 1.89× | Kids & Family |
| Škoda Kodiaq | 1.82× | Cars & Mobility |
| Information sensitivity | 4.49× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 4.24 |
| Quality Awareness | PREMIUM | 2.43 |
| Sustainability | BALANCE | 1.91 |
| DIY Mentality | THRILL | 1.91 |
| Creativity | OPEN | 1.6 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 37.0% |
| United States | 16.4% |
| France | 6.6% |
See Habitat (retailer) audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Habitat (retailer) have in Germany?
Habitat (retailer) has an estimated audience of 472,963 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Habitat (retailer) fans?
67.2% of Habitat (retailer) fans are female, 32.8% are male, with an average age of 39.1 years.
Which brands do Habitat (retailer) fans like most?
Habitat (retailer) fans show strongest brand affinity for Henley shirt (18.33×), Algebra (41.11×), and Indigenous Australian art (20×) over the country average.
Where do Habitat (retailer) fans live in Germany?
Habitat (retailer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,533), Baden-Württemberg (reach 69,144), and Bayern (reach 60,653). These three regions account for the largest share of the active audience.
What other brands do Habitat (retailer) fans also like?
Beyond Habitat (retailer) itself, the audience over-indexes on Algebra (41.11×), Indigenous Australian art (20×), Rossmann (1.73×), and OpenJDK (18.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Habitat (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.