Single person Audience in Germany
Single person has an estimated audience of 656,449 people in Germany. 48.2% are female, 51.8% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Eli Lilly, Rossmann, KLIX (AM), Israel, Unique Gifts.
The average Single person fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Eli Lilly, Rossmann, KLIX (AM), with strongest over-indexing on Eli Lilly (20× the country average). Demographically, the Single person audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Single person fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 43.0 |
| Estimated audience size | 656,449 |
Audience persona
The typical Single person fan in Germany is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Eli Lilly.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 159,397 | 1.11× |
| Bayern | 105,335 | 1× |
| Baden-Württemberg | 85,152 | 0.95× |
| Niedersachsen | 68,037 | 1.07× |
| Hessen | 43,018 | 0.86× |
| Sachsen | 39,999 | 1.24× |
| Rheinland-Pfalz | 39,906 | 1.21× |
| Berlin | 29,419 | 1× |
| Schleswig-Holstein | 22,064 | 0.94× |
| Brandenburg | 19,575 | 0.96× |
| Sachsen-Anhalt | 16,368 | 0.96× |
| Hamburg | 15,089 | 1.02× |
| Thüringen | 14,135 | 0.85× |
| Mecklenburg-Vorpommern | 11,609 | 0.93× |
| Saarland | 6,924 | 0.86× |
| Bremen | 5,889 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Lilly | 20× | Health |
| Rossmann | 1.68× | Shopping |
| KLIX (AM) | 4.56× | Music & Radio |
| Israel | 3.06× | Travel & Leisure |
| Unique Gifts | 1.67× | Shopping |
| Jack White | 2.08× | Movies & TV |
| Home Delivery | 2.87× | Food & Beverages |
| Birthday Gifts | 1.64× | Kids & Family |
| Stradivarius | 1.5× | Shopping |
| Hormones: The Series | 7.67× | Movies & TV |
| Time (magazine) | 1.73× | News |
| HODINKEE | 6.15× | Fashion & Accessoires |
| Loincloth | 1.68× | Fashion & Accessoires |
| Horror punk | 7.6× | Music & Radio |
| Harvey Mudd College | 8.55× | Business & Career |
| Knokke-Heist | 3.02× | Travel & Leisure |
| Call option | 4.53× | Business & Career |
| Preacher (comics) | 2.89× | Literature |
| Samanyolu Haber | 1.87× | Movies & TV |
| Emperor Entertainment Group | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Price Sensitivity | PREMIUM | 1.41 |
| Pet Ownership | JOY | 1.33 |
| Mindfulness | BALANCE | 1.23 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Extroversion | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Mexico | 6.3% |
| Colombia | 5.3% |
See Single person audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Single person have in Germany?
Single person has an estimated audience of 656,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Single person fans?
48.2% of Single person fans are female, 51.8% are male, with an average age of 43.0 years.
Which brands do Single person fans like most?
Single person fans show strongest brand affinity for Eli Lilly (20×), Rossmann (1.68×), and KLIX (AM) (4.56×) over the country average.
Where do Single person fans live in Germany?
Single person fans in Germany are most concentrated in Nordrhein-Westfalen (reach 159,397), Bayern (reach 105,335), and Baden-Württemberg (reach 85,152). These three regions account for the largest share of the active audience.
What other brands do Single person fans also like?
Beyond Single person itself, the audience over-indexes on Rossmann (1.68×), KLIX (AM) (4.56×), Israel (3.06×), and Unique Gifts (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Single person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.