Rascasse Audience Intelligence

Single person Audience in Germany

A data profile of the people who buy, follow and care about Single person in Germany — modelled from more than twelve digital signal sources. Single person has an estimated audience of 656,449 people in Germany.

#4008among Topic in Germany#218in Kids & Family

The average Single person fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mouthwash, Dua Lipa, Cameron Diaz, with strongest over-indexing on Mouthwash (20× the country average).

Demographically, the Single person audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Single person fan in Germany is balanced, around 43.0 years old, with strong Extroversion tendencies and a notable affinity for Mouthwash.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single person profile in Germany.

Audience size
656K
in Germany
Gender
48.2%♀
51.8% male
Age
43.0
average years
Country rank
#9341
Topic in Germany
Fig. 01

Search interest · 12-month trend

+497%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single person fans

48.2% are female, 51.8% are male, average age 43.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for Single person audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age43.0
Estimated audience size656,449
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Single person audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3921%
40-4936%
50+19%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Single person audience comes from Germany.

Worldwide audience distribution share by country for Single person
CountryShare
United States23.8%
Mexico6.3%
Colombia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single person audience in Germany is strongest.

Fig. 05

Top regions by affinity

Single person fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.17×
02Brandenburg~20K1.08×
03Sachsen-Anhalt~20K1.07×
04Nordrhein-Westfalen~200K1.06×
05Bremen~6K1.06×
06Niedersachsen~60K1.01×
07Rheinland-Pfalz~30K1.01×
08Thüringen~20K1.00×
09Schleswig-Holstein~20K0.99×
10Mecklenburg-Vorpommern~10K0.98×
11Saarland~8K0.98×
12Berlin~30K0.97×
13Hamburg~10K0.97×
14Bayern~100K0.94×
15Baden-Württemberg~80K0.92×
16Hessen~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Single person, Germany
0.88×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single person audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single person audience
#·InterestCategoryAffinity×
01Burda StyleFashion & Accessoires20.10×
02MouthwashHealth20.00×
03Once upon a timeMovies & TV20.00×
04Brenda SongFashion & Accessoires20.00×
05Jeff BeckMusic & Radio17.92×
06Restorative dentistryHealth16.93×
078 Ball PoolSports16.25×
08Cameron DiazMovies & TV13.02×
09Creedence Clearwater RevivalMusic & Radio11.54×
10Dua LipaMusic & Radio10.86×
11ParshipInternet & Social Media9.36×
12Alice Cooper (band)Music & Radio9.07×
13FlirtingKids & Family8.21×
14YandexTechnology & Electronics6.65×
15Stiftung WarentestPolitics & Society5.16×
16CongstarTechnology & Electronics4.22×
17Schlager musicMusic & Radio2.34×
18Netto Marken-DiscountShopping1.83×
19TikTokInternet & Social Media1.62×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single person audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single person audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.54×
Risk AppetiteTHRILL1.49×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single person audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.77×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single person have in Germany?

Single person has an estimated audience of 656,449 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Single person fans?

48.2% of Single person fans are female, 51.8% are male, with an average age of 43.0 years.

03

Which brands do Single person fans like most?

Single person fans show strongest brand affinity for Mouthwash (20×), Dua Lipa (10.86×), and Cameron Diaz (13.02×) over the country average.

04

Where do Single person fans live in Germany?

Single person fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Single person fans also like?

Beyond Single person itself, the audience over-indexes on Dua Lipa (10.86×), Cameron Diaz (13.02×), Parship (9.36×), and Burda Style (20.1×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Single person audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Single person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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