Single person Audience in United States
Single person has an estimated audience of 4,328,192 people in United States. 45.9% are female, 54.1% are male, average age 38.5. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Grinch, Vocal harmony.
Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Single person audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Category: Kids & Family · Type: Topic
Demographics of Single person fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.5 |
| Estimated audience size | 4,328,192 |
Audience persona
The typical Single person fan in United States is balanced, around 38.5 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Goop | 12.15× | Internet & Social Media |
| Governor of Michigan | 15.95× | Politics & Society |
| Grinch | 8.16× | Movies & TV |
| Vocal harmony | 8.92× | Music & Radio |
| Wok | 12.25× | Food & Beverages |
| Hibachi | 13.77× | Food & Beverages |
| Google Home | 11.19× | Technology & Electronics |
| Hipster | 16.15× | Politics & Society |
| Nationality | 3.58× | Politics & Society |
| La Jolla | 14.73× | Travel & Leisure |
| Guitarist (magazine) | 17.88× | Music & Radio |
| Grace Slick | 12.65× | Music & Radio |
| No Escape (1994 film) | 15.88× | Movies & TV |
| El Paso County, Colorado | 16.13× | Travel & Leisure |
| headspace | 10.91× | Health |
| Cherish (group) | 12.16× | Music & Radio |
| TV Fanatic | 11.79× | Movies & TV |
| Gift registry | 13.68× | Kids & Family |
| Fairy godmother | 6.96× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.6 |
| Quality Awareness | PREMIUM | 1.45 |
| Extroversion | THRILL | 1.16 |
| Spirituality | BALANCE | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Mexico | 6.3% |
| Colombia | 5.3% |
See Single person audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Single person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.