Rascasse Audience Intelligence

Single person Audience in United States

A data profile of the people who buy, follow and care about Single person in United States — modelled from more than twelve digital signal sources. Single person has an estimated audience of 4,328,192 people in United States.

#4125among Topic in United States#198in Kids & Family

The average Single person fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Online dating service, Britney Spears, with strongest over-indexing on Web server (4.11× the country average).

Demographically, the Single person audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Single person fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single person profile in United States.

Audience size
4.3M
in United States
Gender
45.9%♀
54.1% male
Age
38.5
average years
Country rank
#7532
Topic in United States
Fig. 01

Search interest · 12-month trend

+85%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single person fans

45.9% are female, 54.1% are male, average age 38.5.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Single person audience in United States
MetricValue
Female45.9%
Male54.1%
Average age38.5
Estimated audience size4,328,192
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Single person audience in United States
Age bracketShare%
16-1923%
20-2917%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

23.8%

of the worldwide Single person audience comes from United States.

Worldwide audience distribution share by country for Single person
CountryShare
United States23.8%
Mexico6.3%
Colombia5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single person audience in United States is strongest.

Fig. 05

Top regions by affinity

Single person fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K2.05×
02Vermont~8K1.11×
03North Dakota~10K1.09×
04Alaska~10K1.07×
05Delaware~10K1.06×
06South Dakota~10K1.05×
07Maine~20K1.04×
08Rhode Island~10K1.04×
09Montana~10K1.04×
10West Virginia~20K1.02×
11Hawaii~20K1.02×
12New Hampshire~20K1.01×
13Idaho~20K1.00×
14New Mexico~20K1.00×
15Arkansas~40K0.99×
16Nebraska~20K0.99×
17Mississippi~40K0.98×
18Washington, District of Columbia~10K0.98×
19Indiana~80K0.97×
20Nevada~40K0.97×
21Kansas~30K0.97×
22Louisiana~50K0.96×
23Utah~40K0.96×
24Missouri~70K0.95×
25Kentucky~50K0.95×
26Oregon~50K0.95×
27Iowa~30K0.95×
28Alabama~60K0.94×
29Connecticut~40K0.94×
30Arizona~80K0.93×
31South Carolina~60K0.93×
32Wisconsin~60K0.93×
33Minnesota~60K0.92×
34Washington~80K0.91×
35Massachusetts~80K0.91×
36Tennessee~80K0.90×
37Maryland~70K0.90×
38Colorado~60K0.90×
39North Carolina~100K0.89×
40New Jersey~100K0.89×
41Virginia~90K0.89×
42Pennsylvania~100K0.88×
43Illinois~100K0.88×
44Ohio~100K0.88×
45Michigan~100K0.87×
46Georgia~100K0.86×
47California~400K0.82×
48Texas~300K0.82×
49New York~200K0.81×
50Florida~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Single person, United States
0.80×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single person audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single person audience
#·InterestCategoryAffinity×
01FIFA Club World CupSports6.62×
02Lyric poetryLiterature6.19×
03Online dating serviceInternet & Social Media5.65×
04Berlin WallTravel & Leisure4.96×
05Web serverTechnology & Electronics4.11×
06Milwaukee BrewersSports2.56×
07Non-alcoholic beverageFood & Beverages2.52×
08Britney SpearsMusic & Radio2.27×
09FreewareTechnology & Electronics2.13×
10Detroit TigersSports2.08×
11GeneticsKids & Family1.96×
12DatingKids & Family1.93×
13Real propertyHome & Garden1.91×
14CarGurusCars & Mobility1.78×
15Las VegasTravel & Leisure1.74×
16Credit (finance)Business & Career1.63×
17Subscription business modelShopping1.57×
18Discount storesShopping1.57×
19SnapchatInternet & Social Media1.54×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single person audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single person audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
MindfulnessBALANCE1.66×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single person audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Luxury OrientationPREMIUM0.70×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single person have in United States?

Single person has an estimated audience of 4,328,192 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Single person fans?

45.9% of Single person fans are female, 54.1% are male, with an average age of 38.5 years.

03

Which brands do Single person fans like most?

Single person fans show strongest brand affinity for Web server (4.11×), Online dating service (5.65×), and Britney Spears (2.27×) over the country average.

04

Where do Single person fans live in United States?

Single person fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Single person fans also like?

Beyond Single person itself, the audience over-indexes on Online dating service (5.65×), Britney Spears (2.27×), Genetics (1.96×), and Dating (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Single person audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Single person. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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