Rascasse Audience Intelligence

Dating Audience in United States

A data profile of the people who buy, follow and care about Dating in United States — modelled from more than twelve digital signal sources. Dating has an estimated audience of 39,585,712 people in United States.

#418among Topic in United States#22in Kids & Family

The average Dating fan in United States is 37.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Curly Hair, Infant clothing, Diaper bag, with strongest over-indexing on Curly Hair (1.57× the country average).

Demographically, the Dating audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Mindfulness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dating fan in United States is more female, around 37.4 years old, with strong Mindfulness tendencies and a notable affinity for Curly Hair.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dating profile in United States.

Audience size
39.6M
in United States
Gender
56.3%♀
43.7% male
Age
37.4
average years
Country rank
#583
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dating fans

56.3% are female, 43.7% are male, average age 37.4.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Dating audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.4
Estimated audience size39,585,712
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Dating audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4920%
50+17%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Dating audience comes from United States.

Worldwide audience distribution share by country for Dating
CountryShare
United States22.7%
Japan6.5%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dating audience in United States is strongest.

Fig. 05

Top regions by affinity

Dating fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~700K1.34×
02Missouri~800K1.26×
03Kansas~400K1.22×
04Oklahoma~500K1.18×
05Alabama~600K1.16×
06Mississippi~400K1.16×
07Arkansas~400K1.13×
08New York~2.5M1.11×
09California~5M1.10×
10New Mexico~200K1.10×
11Kentucky~500K1.07×
12Nevada~400K1.07×
13West Virginia~200K1.07×
14Georgia~1.5M1.06×
15Oregon~500K1.06×
16Texas~3.5M1.04×
17Florida~3M1.04×
18North Carolina~1M1.04×
19Indiana~800K1.04×
20Alaska~90K1.04×
21Virginia~1M1.03×
22Maryland~700K1.03×
23Iowa~300K1.03×
24North Dakota~80K1.02×
25Tennessee~800K1.01×
26Hawaii~200K1.01×
27Delaware~100K1.01×
28Arizona~800K0.99×
29Washington~800K0.99×
30Michigan~1M0.98×
31Utah~300K0.98×
32Washington, District of Columbia~100K0.98×
33South Carolina~600K0.97×
34Minnesota~500K0.96×
35Idaho~200K0.95×
36Nebraska~200K0.95×
37Ohio~1M0.94×
38Illinois~1M0.92×
39Pennsylvania~1M0.91×
40Colorado~600K0.91×
41Montana~100K0.91×
42South Dakota~80K0.91×
43Wisconsin~500K0.89×
44New Jersey~900K0.85×
45Connecticut~300K0.85×
46Maine~100K0.85×
47Massachusetts~600K0.83×
48New Hampshire~100K0.83×
49Rhode Island~100K0.83×
50Vermont~60K0.83×
Fig. 06

Affinity by region

Affinity by region — Dating, United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dating audience
#·InterestCategoryAffinity×
01Online dating serviceInternet & Social Media1.96×
02Parenting stylesKids & Family1.68×
03Wedding PlannersKids & Family1.68×
04BabywearingKids & Family1.68×
05Aerie (American Eagle Outfitters)Brand1.65×
06Wedding invitationHome & Garden1.65×
07Bride and GroomHome & Garden1.61×
08Wedding videographyKids & Family1.61×
09AerieShopping1.60×
10Wedding cakeFood & Beverages1.60×
11The KnotKids & Family1.60×
12Makeup LessonsBeauty & Wellness1.59×
13Curly HairBeauty & Wellness1.57×
14Infant clothingKids & Family1.56×
15Makeup &hairBeauty & Wellness1.56×
16Diaper bagKids & Family1.55×
17Boho-chicFashion & Accessoires1.52×
18Makeup TutorialsBeauty & Wellness1.52×
19Marriage proposalKids & Family1.51×
20GroomKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dating audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.05×
Family OrientationCONSERVATISM1.00×
Community OrientationOPEN0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dating audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Risk AppetiteTHRILL0.65×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dating have in United States?

Dating has an estimated audience of 39,585,712 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dating fans?

56.3% of Dating fans are female, 43.7% are male, with an average age of 37.4 years.

03

Which brands do Dating fans like most?

Dating fans show strongest brand affinity for Curly Hair (1.57×), Infant clothing (1.56×), and Diaper bag (1.55×) over the country average.

04

Where do Dating fans live in United States?

Dating fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Dating fans also like?

Beyond Dating itself, the audience over-indexes on Infant clothing (1.56×), Diaper bag (1.55×), Boho-chic (1.52×), and Makeup Tutorials (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Dating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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