Dating Audience in United States

Dating logo

Dating has an estimated audience of 39,585,712 people in United States. 56.3% are female, 43.7% are male, average age 37.4. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Infant clothing, Diaper bag, Boho-chic, Makeup Tutorials.

The average Dating fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Infant clothing, Diaper bag, with strongest over-indexing on Curly Hair (1.57× the country average). Demographically, the Dating audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Dating fans

Demographic split for Dating audience in United States
MetricValue
Female56.3%
Male43.7%
Average age37.4
Estimated audience size39,585,712

Audience persona

The typical Dating fan in United States is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for Dating in United States
RegionReachAffinity
California4,973,0401.14×
Texas3,967,4601.17×
Florida2,881,9261.08×
New York2,707,8031.22×
Georgia1,382,9031.13×
Illinois1,293,5400.98×
North Carolina1,286,9621.08×
Pennsylvania1,257,4420.94×
Ohio1,217,6521×
Virginia1,090,6091.13×
Michigan1,063,3001.03×
New Jersey908,5340.9×
Washington839,9371.06×
Tennessee836,2011.05×
Arizona810,7541×
Indiana759,6941.05×
Missouri723,8241.13×
Maryland705,3351.04×
Massachusetts673,3880.86×
Louisiana671,3581.32×
Alabama669,1501.21×
Colorado599,6680.96×
South Carolina579,2570.97×
Oklahoma533,3941.21×
Minnesota527,9160.93×
Kentucky524,9411.06×
Wisconsin508,3710.85×
Oregon475,2431.05×
Nevada436,1121.14×
Kansas418,1801.34×
Mississippi369,9781.13×
Arkansas355,5511.09×
Iowa353,9411.09×
Utah348,2600.98×
Connecticut321,1540.81×
New Mexico228,4491.15×
West Virginia188,9201.02×
Hawaii180,6041.06×
Idaho175,2260.88×
Nebraska168,5430.85×
New Hampshire126,1760.81×
Washington, District of Columbia121,1681.02×
Maine111,8380.79×
Delaware94,2850.86×
Montana91,2230.83×
Rhode Island89,3920.71×
Alaska78,0690.92×
South Dakota70,0320.77×
North Dakota63,3170.78×
Vermont46,2400.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dating audience
BrandAffinityCategory
Curly Hair1.57×Beauty & Wellness
Infant clothing1.56×Kids & Family
Diaper bag1.55×Kids & Family
Boho-chic1.52×Fashion & Accessoires
Makeup Tutorials1.52×Beauty & Wellness
Aerie (American Eagle Outfitters)1.65×
Wedding cake1.6×Food & Beverages
Marriage proposal1.51×Kids & Family
Aerie1.6×Shopping
Makeup &hair1.56×Beauty & Wellness
Bride and Groom1.61×Home & Garden
Parenting styles1.68×Kids & Family
Makeup Lessons1.59×Beauty & Wellness
Wedding videography1.61×Kids & Family
Wedding Planners1.68×Kids & Family
Babywearing1.68×Kids & Family
Groom1.51×Kids & Family
Wedding invitation1.65×Home & Garden
Online dating service1.96×Internet & Social Media
The Knot1.6×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dating audience
TraitClusterScore
Design AffinityPREMIUM1.04
IndulgenceJOY1.02
TravellingTHRILL1.02
LGBTQ+ IdentityOPEN0.92
CreativityOPEN0.92
Risk AppetiteTHRILL0.91

Worldwide distribution

Worldwide audience distribution share by country for Dating
CountryShare
United States22.7%
Japan6.5%
China4.3%

See Dating audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Dating have in United States?

Dating has an estimated audience of 39,585,712 people in United States, concentrated in California and Texas.

What is the gender split and age of Dating fans?

56.3% of Dating fans are female, 43.7% are male, with an average age of 37.4 years.

Which brands do Dating fans like most?

Dating fans show strongest brand affinity for Curly Hair (1.57×), Infant clothing (1.56×), and Diaper bag (1.55×) over the country average.

Where do Dating fans live in United States?

Dating fans in United States are most concentrated in California (reach 4,973,040), Texas (reach 3,967,460), and Florida (reach 2,881,926). These three regions account for the largest share of the active audience.

What other brands do Dating fans also like?

Beyond Dating itself, the audience over-indexes on Infant clothing (1.56×), Diaper bag (1.55×), Boho-chic (1.52×), and Makeup Tutorials (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.