Dating Audience in Mexico
Dating has an estimated audience of 5,192,796 people in Mexico. 57.2% are female, 42.8% are male, average age 28.8. Top brand affinities: Romantic music, Wedding dress, Courtship, Fernando Colunga, Masha and the Bear.
Top brand affinities include Romantic music, Wedding dress, Courtship, with strongest over-indexing on Romantic music (1.57× the country average). Demographically, the Dating audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Kids & Family · Type: Topic
Demographics of Dating fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 28.8 |
| Estimated audience size | 5,192,796 |
Audience persona
The typical Dating fan in Mexico is more female, around 28.8 years old, with strong Risk Appetite tendencies and a notable affinity for Romantic music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Romantic music | 1.57× | Music & Radio |
| Wedding dress | 1.54× | Fashion & Accessoires |
| Courtship | 1.86× | Business & Career |
| Fernando Colunga | 1.67× | Movies & TV |
| Masha and the Bear | 1.67× | Movies & TV |
| balada | 1.52× | Music & Radio |
| Samba | 1.53× | Music & Radio |
| Quiz | 1.56× | Games |
| Bossa nova | 1.56× | Music & Radio |
| Rapunzel (Disney) | 1.55× | Movies & TV |
| Baião (music) | 1.71× | Music & Radio |
| Música popular brasileira | 1.58× | Music & Radio |
| Quinceañera | 1.64× | Kids & Family |
| Pocoyo | 1.8× | Literature |
| Nursery rhyme | 1.97× | Kids & Family |
| Los Temerarios | 1.67× | Music & Radio |
| Quinceañera (telenovela) | 1.55× | Movies & TV |
| Baby shower | 1.56× | Kids & Family |
| Pucca | 1.96× | Movies & TV |
| Ana Gabriel | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.4 |
| Mindfulness | BALANCE | 1.59 |
| Travelling | THRILL | 1.43 |
| Spirituality | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.05 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
See Dating audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.