A data profile of the people who buy, follow and care about Dating in Mexico — modelled from more than twelve digital signal sources. Dating has an estimated audience of 5,192,796 people in Mexico.
Dating has an estimated audience of 5,192,796 people in Mexico. 57.2% are female, 42.8% are male, average age 28.8. Top brand affinities: Romantic music, Wedding dress, Courtship, Fernando Colunga, Masha and the Bear.
Top brand affinities include Romantic music, Wedding dress, Courtship, with strongest over-indexing on Romantic music (1.57× the country average).
Demographically, the Dating audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Creativity, Tradition.
The typical Dating fan in Mexico is more female, around 28.8 years old, with strong Creativity tendencies and a notable affinity for Romantic music.
The key figures that characterise the Dating profile in Mexico.
57.2% are female, 42.8% are male, average age 28.8.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 28.8 |
| Estimated audience size | 5,192,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 11% | |
| 50+ | 5% |
of the worldwide Dating audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nursery rhyme | Kids & Family | 1.97× | ||
| 02 | Pucca | Movies & TV | 1.96× | ||
| 03 | Courtship | Business & Career | 1.86× | ||
| 04 | Pocoyo | Literature | 1.80× | ||
| 05 | Baião (music) | Music & Radio | 1.71× | ||
| 06 | Fernando Colunga | Movies & TV | 1.67× | ||
| 07 | Masha and the Bear | Movies & TV | 1.67× | ||
| 08 | Los Temerarios | Music & Radio | 1.67× | ||
| 09 | Quinceañera | Kids & Family | 1.64× | ||
| 10 | Música popular brasileira | Music & Radio | 1.58× | ||
| 11 | Romantic music | Music & Radio | 1.57× | ||
| 12 | Quiz | Games | 1.56× | ||
| 13 | Bossa nova | Music & Radio | 1.56× | ||
| 14 | Baby shower | Kids & Family | 1.56× | ||
| 15 | Rapunzel (Disney) | Movies & TV | 1.55× | ||
| 16 | Wedding dress | Fashion & Accessoires | 1.54× | ||
| 17 | Samba | Music & Radio | 1.53× | ||
| 18 | Sebastián Rulli | Movies & TV | 1.53× | ||
| 19 | Ana Gabriel | Movies & TV | 1.53× | ||
| 20 | balada | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.15× | |
| Tradition | CONSERVATISM | 1.14× | |
| Extroversion | THRILL | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Career Orientation | POWER | 0.70× | |
| Community Orientation | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.