A data profile of the people who buy, follow and care about Dating in France — modelled from more than twelve digital signal sources. Dating has an estimated audience of 2,844,675 people in France.
The average Dating fan in France is 38.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Toddler, Sephora, Petit Bateau, with strongest over-indexing on Toddler (2.84× the country average).
Demographically, the Dating audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dating fan in France is balanced, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Toddler.
The key figures that characterise the Dating profile in France.
47.5% are female, 52.5% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 38.3 |
| Estimated audience size | 2,844,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Dating audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.36× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.33× | |
| 03 | Hauts-de-France | ~300K | 1.16× | |
| 04 | Centre-Val de Loire | ~100K | 1.05× | |
| 05 | Grand Est | ~200K | 1.01× | |
| 06 | Corsica | ~10K | 1.00× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.95× | |
| 08 | Occitanie | ~200K | 0.93× | |
| 09 | Auvergne-Rhône-Alpes | ~300K | 0.91× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.91× | |
| 11 | Normandy | ~100K | 0.88× | |
| 12 | Brittany | ~100K | 0.87× | |
| 13 | Pays de la Loire | ~100K | 0.85× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toddler | Kids & Family | 2.84× | ||
| 02 | Pampers | Kids & Family | 2.80× | ||
| 03 | Infant clothing | Kids & Family | 2.45× | ||
| 04 | Baby food | Kids & Family | 2.32× | ||
| 05 | Wedding photography | Technology & Electronics | 2.30× | ||
| 06 | Engagement ring | Fashion & Accessoires | 2.28× | ||
| 07 | Engagement | Kids & Family | 2.24× | ||
| 08 | Petit Bateau | Fashion & Accessoires | 2.20× | ||
| 09 | Self-love | Health | 1.89× | ||
| 10 | Fatherhood | Kids & Family | 1.87× | ||
| 11 | Ring (jewellery) | Fashion & Accessoires | 1.83× | ||
| 12 | Decoration | Home & Garden | 1.82× | ||
| 13 | Stradivarius | Shopping | 1.75× | ||
| 14 | vertbaudet | Fashion & Accessoires | 1.72× | ||
| 15 | Self care | Health | 1.72× | ||
| 16 | Parenting | Kids & Family | 1.71× | ||
| 17 | Weddings | Kids & Family | 1.62× | ||
| 18 | Maisons du Monde | Home & Garden | 1.62× | ||
| 19 | Children's clothing | Fashion & Accessoires | 1.61× | ||
| 20 | Sephora | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.21× | |
| Design Affinity | PREMIUM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Risk Appetite | THRILL | 0.71× | |
| Need for Security | CONSERVATISM | 0.74× |
Dating has an estimated audience of 2,844,675 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.5% of Dating fans are female, 52.5% are male, with an average age of 38.3 years.
Dating fans show strongest brand affinity for Toddler (2.84×), Sephora (1.55×), and Petit Bateau (2.2×) over the country average.
Dating fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Sephora (1.55×), Petit Bateau (2.2×), Parenting (1.71×), and Fatherhood (1.87×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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