Dating Audience in Germany
Dating has an estimated audience of 4,264,266 people in Germany. 51.9% are female, 48.1% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Barbie, Love & Sex, Infant clothing, Gift shop, Healthy habits.
The average Dating fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Barbie, Love & Sex, Infant clothing, with strongest over-indexing on Barbie (1.95× the country average). Demographically, the Dating audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Dating fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 35.6 |
| Estimated audience size | 4,264,266 |
Audience persona
The typical Dating fan in Germany is balanced, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Barbie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 984,745 | 1.06× |
| Bayern | 762,937 | 1.11× |
| Baden-Württemberg | 631,751 | 1.09× |
| Niedersachsen | 409,636 | 0.99× |
| Hessen | 395,813 | 1.22× |
| Sachsen | 226,004 | 1.08× |
| Rheinland-Pfalz | 213,048 | 1× |
| Berlin | 198,010 | 1.04× |
| Schleswig-Holstein | 150,428 | 0.98× |
| Brandenburg | 132,440 | 1× |
| Thüringen | 104,580 | 0.96× |
| Sachsen-Anhalt | 103,793 | 0.94× |
| Hamburg | 101,387 | 1.05× |
| Mecklenburg-Vorpommern | 69,898 | 0.86× |
| Saarland | 44,609 | 0.85× |
| Bremen | 28,230 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbie | 1.95× | Movies & TV |
| Love & Sex | 3.26× | Kids & Family |
| Infant clothing | 2.04× | Kids & Family |
| Gift shop | 1.84× | Home & Garden |
| Healthy habits | 1.51× | Health |
| Handmade | 1.84× | Home & Garden |
| Decoration | 1.76× | Home & Garden |
| Romance (love) | 2.63× | Beauty & Wellness |
| socializing | 3.05× | Politics & Society |
| Home Interior Design | 1.55× | Home & Garden |
| Modeling agency | 2.12× | Fashion & Accessoires |
| Horse & Rider | 1.56× | Pets & Animals |
| Health And Beauty | 1.89× | Beauty & Wellness |
| Marriage | 1.55× | Kids & Family |
| Pomeranian (dog) | 1.63× | Pets & Animals |
| Wedding cake | 1.8× | Food & Beverages |
| Dog harness | 1.51× | Pets & Animals |
| DIY & Craft Ideas | 2.05× | Home & Garden |
| Landscape design | 1.55× | Business & Career |
| Marriage proposal | 1.82× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.41 |
| Travelling | THRILL | 1.29 |
| Price Sensitivity | PREMIUM | 1.24 |
| Pet Ownership | JOY | 1.21 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
See Dating audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dating have in Germany?
Dating has an estimated audience of 4,264,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dating fans?
51.9% of Dating fans are female, 48.1% are male, with an average age of 35.6 years.
Which brands do Dating fans like most?
Dating fans show strongest brand affinity for Barbie (1.95×), Love & Sex (3.26×), and Infant clothing (2.04×) over the country average.
Where do Dating fans live in Germany?
Dating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 984,745), Bayern (reach 762,937), and Baden-Württemberg (reach 631,751). These three regions account for the largest share of the active audience.
What other brands do Dating fans also like?
Beyond Dating itself, the audience over-indexes on Love & Sex (3.26×), Infant clothing (2.04×), Gift shop (1.84×), and Healthy habits (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.