Dating Audience in Germany
A data profile of the people who buy, follow and care about Dating in Germany — modelled from more than twelve digital signal sources. Dating has an estimated audience of 4,264,266 people in Germany.
The average Dating fan in Germany is 35.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Barbie, Love & Sex, Infant clothing, with strongest over-indexing on Barbie (1.95× the country average).
Demographically, the Dating audience skews balanced with an average age of 35.6, and over-indexes on personality traits such as Individualism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dating fan in Germany is balanced, around 35.6 years old, with strong Individualism tendencies and a notable affinity for Barbie.
At a glance
The key figures that characterise the Dating profile in Germany.
Search interest · 12-month trend
Demographics of Dating fans
51.9% are female, 48.1% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 35.6 |
| Estimated audience size | 4,264,266 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Dating audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Geography
Where the Dating audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~400K | 1.15× | |
| 02 | Bayern | ~800K | 1.10× | |
| 03 | Sachsen | ~200K | 1.10× | |
| 04 | Thüringen | ~100K | 1.07× | |
| 05 | Baden-Württemberg | ~600K | 1.04× | |
| 06 | Nordrhein-Westfalen | ~900K | 1.02× | |
| 07 | Hamburg | ~100K | 1.02× | |
| 08 | Sachsen-Anhalt | ~100K | 1.01× | |
| 09 | Rheinland-Pfalz | ~200K | 1.00× | |
| 10 | Schleswig-Holstein | ~200K | 1.00× | |
| 11 | Brandenburg | ~100K | 0.99× | |
| 12 | Berlin | ~200K | 0.98× | |
| 13 | Niedersachsen | ~400K | 0.96× | |
| 14 | Mecklenburg-Vorpommern | ~70K | 0.91× | |
| 15 | Saarland | ~50K | 0.91× | |
| 16 | Bremen | ~30K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dating audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 3.26× | ||
| 02 | socializing | Politics & Society | 3.05× | ||
| 03 | Romance (love) | Beauty & Wellness | 2.63× | ||
| 04 | Modeling agency | Fashion & Accessoires | 2.12× | ||
| 05 | DIY & Craft Ideas | Home & Garden | 2.05× | ||
| 06 | Infant clothing | Kids & Family | 2.04× | ||
| 07 | Barbie | Movies & TV | 1.95× | ||
| 08 | Health And Beauty | Beauty & Wellness | 1.89× | ||
| 09 | Gift shop | Home & Garden | 1.84× | ||
| 10 | Handmade | Home & Garden | 1.84× | ||
| 11 | Marriage proposal | Kids & Family | 1.82× | ||
| 12 | Wedding cake | Food & Beverages | 1.80× | ||
| 13 | Decoration | Home & Garden | 1.76× | ||
| 14 | Pomeranian (dog) | Pets & Animals | 1.63× | ||
| 15 | Horse & Rider | Pets & Animals | 1.56× | ||
| 16 | Home Interior Design | Home & Garden | 1.55× | ||
| 17 | Marriage | Kids & Family | 1.55× | ||
| 18 | Landscape design | Business & Career | 1.55× | ||
| 19 | Healthy habits | Health | 1.51× | ||
| 20 | Dog harness | Pets & Animals | 1.51× |
Personality of the Dating audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.13× | |
| Mindfulness | BALANCE | 1.09× | |
| Price Sensitivity | PREMIUM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× |
Frequently asked questions
How many fans does Dating have in Germany?
Dating has an estimated audience of 4,264,266 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dating fans?
51.9% of Dating fans are female, 48.1% are male, with an average age of 35.6 years.
Which brands do Dating fans like most?
Dating fans show strongest brand affinity for Barbie (1.95×), Love & Sex (3.26×), and Infant clothing (2.04×) over the country average.
Where do Dating fans live in Germany?
Dating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Dating fans also like?
Beyond Dating itself, the audience over-indexes on Love & Sex (3.26×), Infant clothing (2.04×), Gift shop (1.84×), and Healthy habits (1.51×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dating audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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