A data profile of the people who buy, follow and care about Dating in Italy — modelled from more than twelve digital signal sources. Dating has an estimated audience of 5,553,605 people in Italy.
The average Dating fan in Italy is 39.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Zadar, Skin care, Pedicure, with strongest over-indexing on Zadar (1.52× the country average).
Demographically, the Dating audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dating fan in Italy is balanced, around 39.7 years old, with strong Social Media Usage tendencies and a notable affinity for Zadar.
The key figures that characterise the Dating profile in Italy.
51.5% are female, 48.5% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 39.7 |
| Estimated audience size | 5,553,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Dating audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~600K | 1.20× | |
| 02 | Piedmont | ~500K | 1.20× | |
| 03 | Lazio | ~800K | 1.18× | |
| 04 | Tuscany | ~400K | 1.18× | |
| 05 | Lombardy | ~1M | 1.16× | |
| 06 | Puglia | ~400K | 1.13× | |
| 07 | Campania | ~700K | 1.11× | |
| 08 | Emilia-Romagna | ~500K | 1.10× | |
| 09 | Veneto | ~500K | 1.07× | |
| 10 | Sardinia | ~200K | 0.99× | |
| 11 | Liguria | ~200K | 0.98× | |
| 12 | Marche | ~100K | 0.98× | |
| 13 | Abruzzo | ~100K | 0.98× | |
| 14 | Calabria | ~200K | 0.97× | |
| 15 | Umbria | ~90K | 0.96× | |
| 16 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 17 | Aosta Valley | ~10K | 0.94× | |
| 18 | Molise | ~20K | 0.93× | |
| 19 | Basilicata | ~50K | 0.92× | |
| 20 | Trentino-Alto Adige/Südtirol | ~100K | 0.91× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 2.14× | ||
| 02 | Natural skin care | Beauty & Wellness | 1.81× | ||
| 03 | Pedicure | Beauty & Wellness | 1.78× | ||
| 04 | Nail salon | Beauty & Wellness | 1.78× | ||
| 05 | Party dress | Fashion & Accessoires | 1.77× | ||
| 06 | Nail polish | Beauty & Wellness | 1.75× | ||
| 07 | Emotional intelligence | Health | 1.74× | ||
| 08 | Earring | Fashion & Accessoires | 1.68× | ||
| 09 | Manicure | Beauty & Wellness | 1.67× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.65× | ||
| 11 | Self-love | Health | 1.64× | ||
| 12 | Wedding photography | Technology & Electronics | 1.61× | ||
| 13 | Skin care | Beauty & Wellness | 1.57× | ||
| 14 | Self-esteem | Health | 1.57× | ||
| 15 | Eyebrow | Beauty & Wellness | 1.57× | ||
| 16 | Fashion show | Fashion & Accessoires | 1.53× | ||
| 17 | Zadar | Travel & Leisure | 1.52× | ||
| 18 | Self-awareness | Health | 1.52× | ||
| 19 | Eyelash | Beauty & Wellness | 1.51× | ||
| 20 | Handmade jewelry | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.06× | |
| Pet Ownership | JOY | 1.03× | |
| Quality Awareness | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.63× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Community Orientation | OPEN | 0.67× |
Dating has an estimated audience of 5,553,605 people in Italy, concentrated in Lombardy and Lazio.
51.5% of Dating fans are female, 48.5% are male, with an average age of 39.7 years.
Dating fans show strongest brand affinity for Zadar (1.52×), Skin care (1.57×), and Pedicure (1.78×) over the country average.
Dating fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Skin care (1.57×), Pedicure (1.78×), Manicure (1.67×), and Nail polish (1.75×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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