A data profile of the people who buy, follow and care about Dating in Spain — modelled from more than twelve digital signal sources. Dating has an estimated audience of 4,053,498 people in Spain.
The average Dating fan in Spain is 40.9 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Motherhood, Beauty salons, Badoo, with strongest over-indexing on Motherhood (1.69× the country average).
Demographically, the Dating audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Creativity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Dating fan in Spain is more female, around 40.9 years old, with strong Creativity tendencies and a notable affinity for Motherhood.
The key figures that characterise the Dating profile in Spain.
59.5% are female, 40.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 40.9 |
| Estimated audience size | 4,053,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Dating audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.42× | |
| 02 | Canary Islands | ~300K | 1.24× | |
| 03 | Catalonia | ~900K | 1.17× | |
| 04 | Comunidad Valenciana | ~500K | 1.17× | |
| 05 | Castilla-La Mancha | ~200K | 1.16× | |
| 06 | Balearic Islands | ~100K | 1.11× | |
| 07 | Andalusia | ~900K | 1.07× | |
| 08 | La Rioja | ~30K | 0.99× | |
| 09 | Region of Murcia | ~100K | 0.98× | |
| 10 | Extremadura | ~90K | 0.98× | |
| 11 | Cantabria | ~50K | 0.96× | |
| 12 | Aragon | ~100K | 0.95× | |
| 13 | Navarre | ~50K | 0.94× | |
| 14 | Principality of Asturias | ~90K | 0.93× | |
| 15 | Galicia | ~200K | 0.91× | |
| 16 | Castile and León | ~200K | 0.89× | |
| 17 | Basque Autonomous Country | ~100K | 0.87× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Badoo | Internet & Social Media | 2.28× | ||
| 02 | Meetic | Internet & Social Media | 2.07× | ||
| 03 | Cat play and toys | Pets & Animals | 1.78× | ||
| 04 | Sephora | Shopping | 1.73× | ||
| 05 | Skirt | Fashion & Accessoires | 1.72× | ||
| 06 | Self-awareness | Health | 1.70× | ||
| 07 | Motherhood | Kids & Family | 1.69× | ||
| 08 | Child care | Kids & Family | 1.69× | ||
| 09 | Blouse | Fashion & Accessoires | 1.68× | ||
| 10 | Mango | Shopping | 1.66× | ||
| 11 | Self care | Health | 1.65× | ||
| 12 | Diez Minutos | News | 1.63× | ||
| 13 | Party dress | Fashion & Accessoires | 1.60× | ||
| 14 | Fashion show | Fashion & Accessoires | 1.60× | ||
| 15 | Fatherhood | Kids & Family | 1.59× | ||
| 16 | Semana | News | 1.58× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.58× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.55× | ||
| 19 | women'secret | Fashion & Accessoires | 1.54× | ||
| 20 | Horoscope | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.20× | |
| Individualism | JOY | 1.16× | |
| Tradition | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.79× | |
| Need for Security | CONSERVATISM | 0.81× |
Dating has an estimated audience of 4,053,498 people in Spain, concentrated in Community of Madrid and Catalonia.
59.5% of Dating fans are female, 40.5% are male, with an average age of 40.9 years.
Dating fans show strongest brand affinity for Motherhood (1.69×), Beauty salons (1.55×), and Badoo (2.28×) over the country average.
Dating fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~900K), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Beauty salons (1.55×), Badoo (2.28×), Semana (1.58×), and Self-awareness (1.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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