A data profile of the people who buy, follow and care about Dating in India — modelled from more than twelve digital signal sources. Dating has an estimated audience of 4,928,642 people in India.
The average Dating fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Proxy server, Voice chat, Azar, with strongest over-indexing on Proxy server (1.59× the country average).
Demographically, the Dating audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dating fan in India is more male, around 30.3 years old, with strong Mindfulness tendencies and a notable affinity for Proxy server.
The key figures that characterise the Dating profile in India.
24.0% are female, 76.0% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 30.3 |
| Estimated audience size | 4,928,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Dating audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~100K | 1.62× | |
| 02 | Tamil Nadu | ~200K | 1.41× | |
| 03 | Karnataka | ~200K | 1.36× | |
| 04 | Telangana | ~90K | 1.26× | |
| 05 | Andhra Pradesh | ~80K | 1.25× | |
| 06 | Nagaland | ~4K | 1.19× | |
| 07 | Assam | ~60K | 1.15× | |
| 08 | Arunachal Pradesh | ~3K | 1.13× | |
| 09 | Tripura | ~7K | 1.12× | |
| 10 | Maharashtra | ~300K | 1.09× | |
| 11 | Goa | ~5K | 1.06× | |
| 12 | Manipur | ~6K | 1.05× | |
| 13 | Sikkim | ~2K | 1.02× | |
| 14 | Gujarat | ~100K | 0.99× | |
| 15 | West Bengal | ~100K | 0.96× | |
| 16 | Meghalaya | ~5K | 0.96× | |
| 17 | Odisha | ~50K | 0.92× | |
| 18 | Mizoram | ~3K | 0.90× | |
| 19 | Madhya Pradesh | ~80K | 0.88× | |
| 20 | Chhattisgarh | ~30K | 0.88× | |
| 21 | Uttarakhand | ~20K | 0.85× | |
| 22 | Uttar Pradesh | ~200K | 0.81× | |
| 23 | Haryana | ~50K | 0.79× | |
| 24 | Rajasthan | ~90K | 0.78× | |
| 25 | Jharkhand | ~30K | 0.77× | |
| 26 | Jammu and Kashmir | ~20K | 0.76× | |
| 27 | Bihar | ~70K | 0.75× | |
| 28 | Himachal Pradesh | ~10K | 0.74× | |
| 29 | Punjab (region) | ~50K | 0.73× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voice chat | Technology & Electronics | 3.78× | ||
| 02 | Azar | Internet & Social Media | 2.38× | ||
| 03 | Fawad Afzal Khan | Movies & TV | 1.97× | ||
| 04 | Nail polish | Beauty & Wellness | 1.76× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.72× | ||
| 06 | Girlfriend | Kids & Family | 1.72× | ||
| 07 | Nail salon | Beauty & Wellness | 1.70× | ||
| 08 | Boyfriend | Kids & Family | 1.68× | ||
| 09 | Shellac | Beauty & Wellness | 1.66× | ||
| 10 | Afrobeat | Music & Radio | 1.65× | ||
| 11 | Online dating service | Internet & Social Media | 1.65× | ||
| 12 | Shaadi.com | Internet & Social Media | 1.62× | ||
| 13 | Proxy server | Internet & Social Media | 1.59× | ||
| 14 | Moda Feminina | Fashion & Accessoires | 1.57× | ||
| 15 | Courtship | Business & Career | 1.57× | ||
| 16 | Airbrush makeup | Beauty & Wellness | 1.56× | ||
| 17 | Gay pride | Politics & Society | 1.54× | ||
| 18 | Pedicure | Beauty & Wellness | 1.53× | ||
| 19 | Manicure | Beauty & Wellness | 1.52× | ||
| 20 | Concealer | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.95× | |
| Creativity | OPEN | 0.86× | |
| Tradition | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Risk Appetite | THRILL | 0.58× | |
| Quality Awareness | PREMIUM | 0.61× |
Dating has an estimated audience of 4,928,642 people in India, concentrated in Maharashtra and Uttar Pradesh.
24.0% of Dating fans are female, 76.0% are male, with an average age of 30.3 years.
Dating fans show strongest brand affinity for Proxy server (1.59×), Voice chat (3.78×), and Azar (2.38×) over the country average.
Dating fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Voice chat (3.78×), Azar (2.38×), Manicure (1.52×), and Pedicure (1.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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