A data profile of the people who buy, follow and care about Dating in Canada — modelled from more than twelve digital signal sources. Dating has an estimated audience of 3,686,979 people in Canada.
The average Dating fan in Canada is 36.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Online dating service, DIY & Craft Ideas, Online shopping malls, with strongest over-indexing on Online dating service (2.13× the country average).
Demographically, the Dating audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dating fan in Canada is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Online dating service.
The key figures that characterise the Dating profile in Canada.
49.7% are female, 50.3% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 36.2 |
| Estimated audience size | 3,686,979 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Dating audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.49× | |
| 02 | British Columbia | ~700K | 1.29× | |
| 03 | Alberta | ~600K | 1.27× | |
| 04 | Saskatchewan | ~100K | 1.04× | |
| 05 | Manitoba | ~100K | 0.96× | |
| 06 | Quebec | ~800K | 0.93× | |
| 07 | New Brunswick | ~80K | 0.93× | |
| 08 | Prince Edward Island | ~20K | 0.90× | |
| 09 | Nova Scotia | ~100K | 0.89× | |
| 10 | Newfoundland and Labrador | ~50K | 0.86× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Matchmaking | Kids & Family | 2.61× | ||
| 02 | Match.com | Internet & Social Media | 2.41× | ||
| 03 | Zoosk | Internet & Social Media | 2.39× | ||
| 04 | Single person | Kids & Family | 2.21× | ||
| 05 | Online dating service | Internet & Social Media | 2.13× | ||
| 06 | Flirting | Kids & Family | 1.87× | ||
| 07 | Online shopping malls | Shopping | 1.85× | ||
| 08 | DIY & Craft Ideas | Home & Garden | 1.78× | ||
| 09 | Courtship | Business & Career | 1.77× | ||
| 10 | IZotope | Technology & Electronics | 1.61× | ||
| 11 | Diy Craft Projects | Home & Garden | 1.58× | ||
| 12 | Cole Sprouse | Movies & TV | 1.57× | ||
| 13 | Psychic reading | Politics & Society | 1.56× | ||
| 14 | Hinge | Internet & Social Media | 1.53× | ||
| 15 | Boyfriend | Kids & Family | 1.52× | ||
| 16 | Young Living | Beauty & Wellness | 1.52× | ||
| 17 | Tinder | Internet & Social Media | 1.51× | ||
| 18 | Gel nails | Beauty & Wellness | 1.51× | ||
| 19 | Gay bar | Politics & Society | 1.51× | ||
| 20 | BTS | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Travelling | THRILL | 1.09× | |
| Early Adopter Mentality | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Social Media Usage | JOY | 0.90× |
Dating has an estimated audience of 3,686,979 people in Canada, concentrated in Ontario and Quebec.
49.7% of Dating fans are female, 50.3% are male, with an average age of 36.2 years.
Dating fans show strongest brand affinity for Online dating service (2.13×), DIY & Craft Ideas (1.78×), and Online shopping malls (1.85×) over the country average.
Dating fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~800K), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on DIY & Craft Ideas (1.78×), Online shopping malls (1.85×), BTS (1.5×), and Tinder (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.