A data profile of the people who buy, follow and care about Dating in United Kingdom — modelled from more than twelve digital signal sources. Dating has an estimated audience of 6,204,579 people in United Kingdom.
The average Dating fan in United Kingdom is 39.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Shelter Dogs, Self care, Natural skin care, with strongest over-indexing on Shelter Dogs (2.72× the country average).
Demographically, the Dating audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Dating fan in United Kingdom is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Shelter Dogs.
The key figures that characterise the Dating profile in United Kingdom.
57.9% are female, 42.1% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 39.3 |
| Estimated audience size | 6,204,579 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Dating audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| Japan | 6.5% |
| China | 4.3% |
Where the Dating audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.24× | |
| 02 | Greater London | ~1M | 1.23× | |
| 03 | North West | ~800K | 1.21× | |
| 04 | South West | ~600K | 1.10× | |
| 05 | East Midlands | ~500K | 1.04× | |
| 06 | South East | ~800K | 1.01× | |
| 07 | East of England | ~600K | 0.99× | |
| 08 | Wales | ~300K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.92× | |
| 10 | Scotland | ~500K | 0.91× | |
| 11 | North East | ~200K | 0.89× | |
| 12 | Yorkshire and the Humber | ~400K | 0.77× | |
| 13 | West Midlands | ~200K | 0.77× |
The strongest cross-interests of the Dating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shelter Dogs | Pets & Animals | 2.72× | ||
| 02 | Online dating service | Internet & Social Media | 2.60× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 1.76× | ||
| 04 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 05 | YouTube Music | Internet & Social Media | 1.73× | ||
| 06 | Hair Extensions | Beauty & Wellness | 1.71× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 1.70× | ||
| 08 | Makeup brush | Beauty & Wellness | 1.70× | ||
| 09 | Lip gloss | Beauty & Wellness | 1.69× | ||
| 10 | Sephora | Shopping | 1.66× | ||
| 11 | Party dress | Fashion & Accessoires | 1.66× | ||
| 12 | Self-love | Health | 1.60× | ||
| 13 | Eye shadow | Beauty & Wellness | 1.60× | ||
| 14 | Eye liner | Beauty & Wellness | 1.57× | ||
| 15 | Self care | Health | 1.56× | ||
| 16 | Charlotte Tilbury | Beauty & Wellness | 1.55× | ||
| 17 | Eyelash | Beauty & Wellness | 1.55× | ||
| 18 | Nail art | Beauty & Wellness | 1.54× | ||
| 19 | Eyebrow | Beauty & Wellness | 1.52× | ||
| 20 | Mascara | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.18× | |
| Mindfulness | BALANCE | 1.17× | |
| Design Affinity | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Quality Awareness | PREMIUM | 0.75× |
Dating has an estimated audience of 6,204,579 people in United Kingdom, concentrated in England and Greater London.
57.9% of Dating fans are female, 42.1% are male, with an average age of 39.3 years.
Dating fans show strongest brand affinity for Shelter Dogs (2.72×), Self care (1.56×), and Natural skin care (1.74×) over the country average.
Dating fans in United Kingdom are most concentrated in England (reach ~4.5M), Greater London (reach ~1M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Dating itself, the audience over-indexes on Self care (1.56×), Natural skin care (1.74×), Self-love (1.6×), and Charlotte Tilbury (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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