Rascasse Audience Intelligence

socializing Audience in Germany

A data profile of the people who buy, follow and care about socializing in Germany — modelled from more than twelve digital signal sources. socializing has an estimated audience of 1,892,316 people in Germany.

#2030among Topic in Germany#128in Politics & Society

The average socializing fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 10 things i hate about you, Naomi Scott, Cobie Smulders, with strongest over-indexing on 10 things i hate about you (50.82× the country average).

Demographically, the socializing audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical socializing fan in Germany is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for 10 things i hate about you.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the socializing profile in Germany.

Audience size
1.9M
in Germany
Gender
57.3%♀
42.7% male
Age
34.1
average years
Country rank
#3546
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of socializing fans

57.3% are female, 42.7% are male, average age 34.1.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for socializing audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age34.1
Estimated audience size1,892,316
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the socializing audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3919%
40-4917%
50+10%
Fig. 04

Worldwide distribution

3.5%

of the worldwide socializing audience comes from Germany.

Worldwide audience distribution share by country for socializing
CountryShare
United States29.8%
Brazil7.1%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the socializing audience in Germany is strongest.

Fig. 05

Top regions by affinity

socializing fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.37×
02Hessen~200K1.31×
03Hamburg~50K1.26×
04Bayern~300K1.13×
05Baden-Württemberg~300K1.10×
06Bremen~20K1.04×
07Nordrhein-Westfalen~400K1.00×
08Sachsen~90K0.99×
09Schleswig-Holstein~70K0.97×
10Saarland~20K0.95×
11Rheinland-Pfalz~90K0.94×
12Thüringen~50K0.94×
13Niedersachsen~200K0.92×
14Brandenburg~50K0.92×
15Mecklenburg-Vorpommern~30K0.92×
16Sachsen-Anhalt~40K0.90×
Fig. 06

Affinity by region

Affinity by region — socializing, Germany
0.90×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the socializing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for socializing audience
#·InterestCategoryAffinity×
01Holland & BarrettHealth64.70×
02Naomi ScottMovies & TV61.71×
0310 things i hate about youMovies & TV50.82×
04Cobie SmuldersMovies & TV40.93×
05Perodua MyviCars & Mobility35.89×
06Gene SimmonsMusic & Radio17.12×
07RomeTravel & Leisure5.79×
08FirefoxInternet & Social Media5.25×
09ThomannShopping4.80×
10Country rapMusic & Radio4.27×
11Tour de FranceSports3.45×
12SnapchatInternet & Social Media3.13×
13Müller (company)Food & Beverages2.23×
14SupermanMovies & TV2.15×
15BatmanMovies & TV2.11×
16TattoosFashion & Accessoires2.06×
17AirbnbTravel & Leisure1.94×
18FIFA World CupSports1.91×
19Netto Marken-DiscountShopping1.89×
20TagesschauMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the socializing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by socializing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.88×
Risk AppetiteTHRILL1.71×
Community OrientationOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by socializing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
Convenience OrientationPREMIUM0.82×
DIY MentalityTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does socializing have in Germany?

socializing has an estimated audience of 1,892,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of socializing fans?

57.3% of socializing fans are female, 42.7% are male, with an average age of 34.1 years.

03

Which brands do socializing fans like most?

socializing fans show strongest brand affinity for 10 things i hate about you (50.82×), Naomi Scott (61.71×), and Cobie Smulders (40.93×) over the country average.

04

Where do socializing fans live in Germany?

socializing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do socializing fans also like?

Beyond socializing itself, the audience over-indexes on Naomi Scott (61.71×), Cobie Smulders (40.93×), Holland & Barrett (64.7×), and FIFA World Cup (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See socializing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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