socializing Audience in Germany
socializing has an estimated audience of 1,892,316 people in Germany. 57.3% are female, 42.7% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 10 things i hate about you, Naomi Scott, Cobie Smulders, Satire, Country rap.
The average socializing fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 10 things i hate about you, Naomi Scott, Cobie Smulders, with strongest over-indexing on 10 things i hate about you (46.94× the country average). Demographically, the socializing audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of socializing fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 34.1 |
| Estimated audience size | 1,892,316 |
Audience persona
The typical socializing fan in Germany is more female, around 34.1 years old, with strong Sports Activity tendencies and a notable affinity for 10 things i hate about you.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,062 | 1.06× |
| Bayern | 363,426 | 1.19× |
| Baden-Württemberg | 294,796 | 1.14× |
| Hessen | 212,656 | 1.47× |
| Niedersachsen | 162,615 | 0.88× |
| Berlin | 143,239 | 1.69× |
| Sachsen | 87,484 | 0.94× |
| Rheinland-Pfalz | 84,492 | 0.89× |
| Hamburg | 64,644 | 1.51× |
| Schleswig-Holstein | 55,385 | 0.82× |
| Brandenburg | 45,271 | 0.77× |
| Thüringen | 33,020 | 0.68× |
| Sachsen-Anhalt | 29,602 | 0.6× |
| Mecklenburg-Vorpommern | 21,262 | 0.59× |
| Bremen | 19,472 | 1.2× |
| Saarland | 12,510 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 10 things i hate about you | 46.94× | Movies & TV |
| Naomi Scott | 52.03× | Movies & TV |
| Cobie Smulders | 37.2× | Movies & TV |
| Satire | 8.81× | Literature |
| Country rap | 9.67× | Music & Radio |
| RTL Television | 4.13× | Movies & TV |
| Holland & Barrett | 36.47× | Health |
| German television comedy | 6.34× | Movies & TV |
| Firefox | 6.97× | Internet & Social Media |
| Perodua Myvi | 49.71× | Cars & Mobility |
| Gene Simmons | 16.87× | Music & Radio |
| Creative Commons | 4.56× | Technology & Electronics |
| Lieferando.de | 2.33× | Food & Beverages |
| Pets | 1.7× | Pets & Animals |
| Tagesschau | 1.8× | Movies & TV |
| Allgäu | 4.88× | Travel & Leisure |
| Automobiles | 1.64× | Cars & Mobility |
| Headphones | 4.24× | Technology & Electronics |
| FIFA World Cup | 1.64× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Patriotism | CONSERVATISM | 1.37 |
| Mindfulness | BALANCE | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.24 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Brazil | 7.1% |
| Japan | 6.8% |
See socializing audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does socializing have in Germany?
socializing has an estimated audience of 1,892,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of socializing fans?
57.3% of socializing fans are female, 42.7% are male, with an average age of 34.1 years.
Which brands do socializing fans like most?
socializing fans show strongest brand affinity for 10 things i hate about you (46.94×), Naomi Scott (52.03×), and Cobie Smulders (37.2×) over the country average.
Where do socializing fans live in Germany?
socializing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,062), Bayern (reach 363,426), and Baden-Württemberg (reach 294,796). These three regions account for the largest share of the active audience.
What other brands do socializing fans also like?
Beyond socializing itself, the audience over-indexes on Naomi Scott (52.03×), Cobie Smulders (37.2×), Satire (8.81×), and Country rap (9.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.