socializing Audience in Germany
socializing has an estimated audience of 1,892,316 people in Germany. 57.3% are female, 42.7% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jaws, Commercial mortgage, Progressive rock, Unique Gifts, Buying a House.
The average socializing fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jaws, Commercial mortgage, Progressive rock, with strongest over-indexing on Jaws (20× the country average). Demographically, the socializing audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of socializing fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 34.1 |
| Estimated audience size | 1,892,316 |
Audience persona
The typical socializing fan in Germany is more female, around 34.1 years old, with strong Sports Activity tendencies and a notable affinity for Jaws.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,062 | 1.06× |
| Bayern | 363,426 | 1.19× |
| Baden-Württemberg | 294,796 | 1.14× |
| Hessen | 212,656 | 1.47× |
| Niedersachsen | 162,615 | 0.88× |
| Berlin | 143,239 | 1.69× |
| Sachsen | 87,484 | 0.94× |
| Rheinland-Pfalz | 84,492 | 0.89× |
| Hamburg | 64,644 | 1.51× |
| Schleswig-Holstein | 55,385 | 0.82× |
| Brandenburg | 45,271 | 0.77× |
| Thüringen | 33,020 | 0.68× |
| Sachsen-Anhalt | 29,602 | 0.6× |
| Mecklenburg-Vorpommern | 21,262 | 0.59× |
| Bremen | 19,472 | 1.2× |
| Saarland | 12,510 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaws | 20× | Movies & TV |
| Commercial mortgage | 2.63× | Business & Career |
| Progressive rock | 2× | Music & Radio |
| Unique Gifts | 1.7× | Shopping |
| Buying a House | 7.23× | Home & Garden |
| Product design | 1.82× | Business & Career |
| Birthday Gifts | 1.64× | Kids & Family |
| Urban horticulture | 1.67× | Home & Garden |
| Kodi (software) | 2.48× | Technology & Electronics |
| Medieval fantasy | 9.33× | Literature |
| Hirtshals | 7.84× | Travel & Leisure |
| Information sensitivity | 4.06× | Technology & Electronics |
| Oktay Kaynarca | 5.59× | Movies & TV |
| Buying and Selling Real Estate | 5.43× | Home & Garden |
| Nurse education | 1.6× | Kids & Family |
| Volvo V60 | 2.74× | Cars & Mobility |
| Captain Fantastic (film) | 4.97× | Movies & TV |
| Wolverine (comics) | 3.06× | Literature |
| Lycopene | 4.02× | Health |
| myDealZ | 1.52× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Patriotism | CONSERVATISM | 1.37 |
| Mindfulness | BALANCE | 1.29 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.24 |
| Risk Appetite | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Brazil | 7.1% |
| Japan | 6.8% |
See socializing audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does socializing have in Germany?
socializing has an estimated audience of 1,892,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of socializing fans?
57.3% of socializing fans are female, 42.7% are male, with an average age of 34.1 years.
Which brands do socializing fans like most?
socializing fans show strongest brand affinity for Jaws (20×), Commercial mortgage (2.63×), and Progressive rock (2×) over the country average.
Where do socializing fans live in Germany?
socializing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,062), Bayern (reach 363,426), and Baden-Württemberg (reach 294,796). These three regions account for the largest share of the active audience.
What other brands do socializing fans also like?
Beyond socializing itself, the audience over-indexes on Commercial mortgage (2.63×), Progressive rock (2×), Unique Gifts (1.7×), and Buying a House (7.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.