A data profile of the people who buy, follow and care about socializing in United Kingdom — modelled from more than twelve digital signal sources. socializing has an estimated audience of 3,581,029 people in United Kingdom.
The average socializing fan in United Kingdom is 39.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Hobby, Superman, with strongest over-indexing on Wikipedia (5.68× the country average).
Demographically, the socializing audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical socializing fan in United Kingdom is more female, around 39.7 years old, with strong Pet Ownership tendencies and a notable affinity for Wikipedia.
The key figures that characterise the socializing profile in United Kingdom.
64.8% are female, 35.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 39.7 |
| Estimated audience size | 3,581,029 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide socializing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.8% |
| Brazil | 7.1% |
| Japan | 6.8% |
Where the socializing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.60× | |
| 02 | Scotland | ~500K | 1.51× | |
| 03 | Wales | ~300K | 1.44× | |
| 04 | Northern Ireland | ~100K | 1.20× | |
| 05 | North East | ~100K | 0.90× | |
| 06 | East Midlands | ~200K | 0.87× | |
| 07 | West Midlands | ~100K | 0.86× | |
| 08 | East of England | ~300K | 0.85× | |
| 09 | South West | ~200K | 0.85× | |
| 10 | Yorkshire and the Humber | ~200K | 0.82× | |
| 11 | North West | ~300K | 0.79× | |
| 12 | South East | ~400K | 0.78× |
The strongest cross-interests of the socializing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.68× | ||
| 02 | War film | Movies & TV | 4.82× | ||
| 03 | Adoption | Kids & Family | 4.41× | ||
| 04 | Sketch comedy | Movies & TV | 4.33× | ||
| 05 | Britney Spears | Music & Radio | 3.65× | ||
| 06 | Livemusic | Music & Radio | 3.38× | ||
| 07 | Satire | Literature | 3.20× | ||
| 08 | Risk management | Business & Career | 3.07× | ||
| 09 | Hot tub | Home & Garden | 2.85× | ||
| 10 | Internet & Social Media | 2.77× | |||
| 11 | Refrigerator | Home & Garden | 2.75× | ||
| 12 | Mobile home | Cars & Mobility | 2.71× | ||
| 13 | Superman | Movies & TV | 2.59× | ||
| 14 | Hobby | Home & Garden | 2.57× | ||
| 15 | Donald Trump | Politics & Society | 2.27× | ||
| 16 | Weddings | Kids & Family | 1.83× | ||
| 17 | Distilled beverage | Food & Beverages | 1.83× | ||
| 18 | Aldi | Shopping | 1.68× | ||
| 19 | Kitchen | Home & Garden | 1.63× | ||
| 20 | TikTok | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.83× | |
| Individualism | JOY | 1.68× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Need for Security | CONSERVATISM | 0.80× |
socializing has an estimated audience of 3,581,029 people in United Kingdom, concentrated in England and Scotland.
64.8% of socializing fans are female, 35.2% are male, with an average age of 39.7 years.
socializing fans show strongest brand affinity for Wikipedia (5.68×), Hobby (2.57×), and Superman (2.59×) over the country average.
socializing fans in United Kingdom are most concentrated in England (reach ~2.5M), Scotland (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond socializing itself, the audience over-indexes on Hobby (2.57×), Superman (2.59×), Livemusic (3.38×), and Adoption (4.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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