A data profile of the people who buy, follow and care about socializing in Brazil — modelled from more than twelve digital signal sources. socializing has an estimated audience of 3,860,436 people in Brazil.
socializing has an estimated audience of 3,860,436 people in Brazil. 71.1% are female, 28.9% are male, average age 35.7. Top brand affinities: Bad Bunny, MSN, Spanish language, Mixed martial arts, Punta Cana.
Top brand affinities include Bad Bunny, MSN, Spanish language, with strongest over-indexing on Bad Bunny (6.32× the country average).
Demographically, the socializing audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
The typical socializing fan in Brazil is more female, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.
The key figures that characterise the socializing profile in Brazil.
71.1% are female, 28.9% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 35.7 |
| Estimated audience size | 3,860,436 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide socializing audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.8% |
| Brazil | 7.1% |
| Japan | 6.8% |
The strongest cross-interests of the socializing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 6.32× | ||
| 02 | Rosalia | Music & Radio | 3.96× | ||
| 03 | Punta Cana | Travel & Leisure | 3.80× | ||
| 04 | Junior F.C. | Sports | 3.42× | ||
| 05 | Atlético Nacional | Sports | 3.42× | ||
| 06 | Pantera | Music & Radio | 3.31× | ||
| 07 | Dakota Fanning | Movies & TV | 2.46× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 2.35× | ||
| 09 | Mixed martial arts | Sports | 2.33× | ||
| 10 | Spanish language | Politics & Society | 2.30× | ||
| 11 | Hello Kitty | Kids & Family | 2.10× | ||
| 12 | Adam Sandler | Movies & TV | 1.97× | ||
| 13 | Mexico | Travel & Leisure | 1.82× | ||
| 14 | MSN | News | 1.78× | ||
| 15 | Tooth brushing | Health | 1.72× | ||
| 16 | Millie Bobby Brown | Movies & TV | 1.67× | ||
| 17 | Google Flights | Travel & Leisure | 1.58× | ||
| 18 | Festival | Music & Radio | 1.55× | ||
| 19 | Goiás Esporte Clube | Sports | 1.52× | ||
| 20 | Microwave oven | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.53× | |
| Tradition | CONSERVATISM | 1.31× | |
| Community Orientation | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Mindfulness | BALANCE | 0.77× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for socializing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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