Rascasse Audience Intelligence

Silhouette Audience in Germany

A data profile of the people who buy, follow and care about Silhouette in Germany — modelled from more than twelve digital signal sources. Silhouette has an estimated audience of 740,283 people in Germany.

#3764among Topic in Germany#440in Fashion & Accessoires

The average Silhouette fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vinyl, Vacuum flask, Monty Python's Life of Brian, with strongest over-indexing on Vinyl (50.78× the country average).

Demographically, the Silhouette audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Silhouette fan in Germany is more female, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Vinyl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silhouette profile in Germany.

Audience size
740K
in Germany
Gender
77.9%♀
22.1% male
Age
40.4
average years
Country rank
#8458
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Silhouette fans

77.9% are female, 22.1% are male, average age 40.4.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Silhouette audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age40.4
Estimated audience size740,283
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Silhouette audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4925%
50+21%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Silhouette audience comes from Germany.

Worldwide audience distribution share by country for Silhouette
CountryShare
United States29.3%
Japan13.9%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silhouette audience in Germany is strongest.

Fig. 05

Top regions by affinity

Silhouette fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.25×
02Niedersachsen~80K1.11×
03Nordrhein-Westfalen~200K1.09×
04Bayern~100K1.09×
05Hessen~60K1.07×
06Berlin~30K1.02×
07Schleswig-Holstein~30K1.01×
08Rheinland-Pfalz~40K1.00×
09Sachsen~40K1.00×
10Thüringen~20K0.99×
11Hamburg~20K0.99×
12Baden-Württemberg~100K0.96×
13Sachsen-Anhalt~20K0.96×
14Mecklenburg-Vorpommern~10K0.93×
15Saarland~8K0.90×
16Brandenburg~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Silhouette, Germany
0.89×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silhouette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silhouette audience
#·InterestCategoryAffinity×
01VinylMusic & Radio50.78×
02Vacuum flaskHome & Garden32.63×
03Monty Python's Life of BrianMovies & TV20.00×
04Bellagio (resort)Travel & Leisure20.00×
05Burda StyleFashion & Accessoires19.30×
06MakeristFashion & Accessoires18.65×
07Königreich der StoffeKids & Family14.98×
08Las Vegas StripTravel & Leisure10.85×
09Progressive jackpotGames8.99×
10QuiltHome & Garden6.07×
11Tory BurchFashion & Accessoires5.52×
12LeggingsFashion & Accessoires3.41×
13Ulla PopkenFashion & Accessoires3.14×
14C&AShopping2.38×
15KnittingHome & Garden2.30×
16BonprixShopping2.22×
17BreuningerFashion & Accessoires2.03×
18DeichmannShopping1.69×
19H&MShopping1.56×
20TikTokInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silhouette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silhouette audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.60×
Design AffinityPREMIUM1.56×
CreativityOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silhouette audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Career OrientationPOWER0.94×
Price SensitivityPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Silhouette have in Germany?

Silhouette has an estimated audience of 740,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Silhouette fans?

77.9% of Silhouette fans are female, 22.1% are male, with an average age of 40.4 years.

03

Which brands do Silhouette fans like most?

Silhouette fans show strongest brand affinity for Vinyl (50.78×), Vacuum flask (32.63×), and Monty Python's Life of Brian (20×) over the country average.

04

Where do Silhouette fans live in Germany?

Silhouette fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Silhouette fans also like?

Beyond Silhouette itself, the audience over-indexes on Vacuum flask (32.63×), Monty Python's Life of Brian (20×), Burda Style (19.3×), and Makerist (18.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Silhouette audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Silhouette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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