Silhouette Audience in Germany
Silhouette has an estimated audience of 740,283 people in Germany. 77.9% are female, 22.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Mothercare, Esra Erol, Jack White.
The average Silhouette fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Mothercare, with strongest over-indexing on Rossmann (2.14× the country average). Demographically, the Silhouette audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Silhouette fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 40.4 |
| Estimated audience size | 740,283 |
Audience persona
The typical Silhouette fan in Germany is more female, around 40.4 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,000 | 1.13× |
| Bayern | 132,912 | 1.12× |
| Baden-Württemberg | 98,704 | 0.98× |
| Niedersachsen | 81,276 | 1.13× |
| Hessen | 61,729 | 1.09× |
| Rheinland-Pfalz | 37,091 | 1× |
| Sachsen | 36,145 | 1× |
| Berlin | 35,131 | 1.06× |
| Schleswig-Holstein | 26,725 | 1.01× |
| Brandenburg | 20,115 | 0.88× |
| Thüringen | 18,023 | 0.96× |
| Sachsen-Anhalt | 17,750 | 0.93× |
| Hamburg | 16,922 | 1.01× |
| Mecklenburg-Vorpommern | 12,575 | 0.89× |
| Saarland | 7,849 | 0.86× |
| Bremen | 6,125 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.14× | Shopping |
| Home Office | 1.59× | Business & Career |
| Mothercare | 1.9× | Kids & Family |
| Esra Erol | 5.23× | Movies & TV |
| Jack White | 1.66× | Movies & TV |
| Snow White (Fables) | 1.92× | Literature |
| Krasnodar | 5.31× | Travel & Leisure |
| Preacher (comics) | 3.82× | Literature |
| Faberlic | 20× | Beauty & Wellness |
| Fatteh | 5.85× | Food & Beverages |
| Bank account | 1.6× | Business & Career |
| Jason Clarke (actor) | 2.58× | Movies & TV |
| Ireen Sheer | 1.52× | Music & Radio |
| Figure painting (hobby) | 2.13× | Arts & Culture |
| Cachorro | 1.8× | Pets & Animals |
| Information sensitivity | 2.57× | Technology & Electronics |
| Women's empowerment | 1.75× | Politics & Society |
| Phil Campbell (musician) | 2.44× | Music & Radio |
| Kamado | 14.67× | Home & Garden |
| Homesteading | 2.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Creativity | OPEN | 1.42 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Sports Activity | POWER | 1.34 |
| Quality Awareness | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 13.9% |
| Italy | 9.8% |
See Silhouette audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Silhouette have in Germany?
Silhouette has an estimated audience of 740,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Silhouette fans?
77.9% of Silhouette fans are female, 22.1% are male, with an average age of 40.4 years.
Which brands do Silhouette fans like most?
Silhouette fans show strongest brand affinity for Rossmann (2.14×), Home Office (1.59×), and Mothercare (1.9×) over the country average.
Where do Silhouette fans live in Germany?
Silhouette fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,000), Bayern (reach 132,912), and Baden-Württemberg (reach 98,704). These three regions account for the largest share of the active audience.
What other brands do Silhouette fans also like?
Beyond Silhouette itself, the audience over-indexes on Home Office (1.59×), Mothercare (1.9×), Esra Erol (5.23×), and Jack White (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Silhouette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.