Vinyl Audience in Germany
Vinyl has an estimated audience of 303,488 people in Germany. 40.8% are female, 59.2% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Silhouette, Leisure, Patti Smith, Bohemian Rhapsody, Buena Vista Social Club.
The average Vinyl fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Silhouette, Leisure, Patti Smith, with strongest over-indexing on Silhouette (50.78× the country average). Demographically, the Vinyl audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Video game
Demographics of Vinyl fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 34.8 |
| Estimated audience size | 303,488 |
Audience persona
The typical Vinyl fan in Germany is more male, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Silhouette.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,113 | 1.18× |
| Bayern | 49,052 | 1.01× |
| Baden-Württemberg | 47,093 | 1.14× |
| Niedersachsen | 33,314 | 1.13× |
| Hessen | 24,971 | 1.08× |
| Berlin | 19,829 | 1.46× |
| Rheinland-Pfalz | 15,046 | 0.99× |
| Sachsen | 12,834 | 0.86× |
| Schleswig-Holstein | 9,780 | 0.9× |
| Hamburg | 7,878 | 1.15× |
| Brandenburg | 7,730 | 0.82× |
| Sachsen-Anhalt | 6,222 | 0.79× |
| Thüringen | 6,143 | 0.79× |
| Mecklenburg-Vorpommern | 4,325 | 0.75× |
| Saarland | 3,284 | 0.88× |
| Bremen | 2,807 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Silhouette | 50.78× | Fashion & Accessoires |
| Leisure | 5.37× | Travel & Leisure |
| Patti Smith | 38.12× | Music & Radio |
| Bohemian Rhapsody | 25.16× | Movies & TV |
| Buena Vista Social Club | 46.53× | Music & Radio |
| Celebrity | 5.39× | Movies & TV |
| Broadcasting | 4.88× | Movies & TV |
| Leonard Cohen | 18.91× | Music & Radio |
| Walk the Line | 44.6× | Movies & TV |
| Video | 4.07× | Movies & TV |
| Record collecting | 67.48× | Music & Radio |
| Syd Barrett | 27.98× | Music & Radio |
| Sid and Nancy | 70.99× | Movies & TV |
| Caravan | 12.64× | Music & Radio |
| This Is Spinal Tap | 59.77× | Movies & TV |
| Printing | 3.54× | Technology & Electronics |
| David Gilmour | 12.96× | Music & Radio |
| Pro-Ject | 26.28× | Music & Radio |
| HHV | 17.35× | Shopping |
| Research | 4× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 3.76 |
| Sustainability | BALANCE | 2.17 |
| Urban Lifestyle | OPEN | 2.01 |
| LGBTQ+ Identity | OPEN | 1.81 |
| Quality Awareness | PREMIUM | 1.75 |
| Pet Ownership | JOY | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Japan | 7.9% |
| United Kingdom | 7.0% |
See Vinyl audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Vinyl have in Germany?
Vinyl has an estimated audience of 303,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vinyl fans?
40.8% of Vinyl fans are female, 59.2% are male, with an average age of 34.8 years.
Which brands do Vinyl fans like most?
Vinyl fans show strongest brand affinity for Silhouette (50.78×), Leisure (5.37×), and Patti Smith (38.12×) over the country average.
Where do Vinyl fans live in Germany?
Vinyl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,113), Bayern (reach 49,052), and Baden-Württemberg (reach 47,093). These three regions account for the largest share of the active audience.
What other brands do Vinyl fans also like?
Beyond Vinyl itself, the audience over-indexes on Leisure (5.37×), Patti Smith (38.12×), Bohemian Rhapsody (25.16×), and Buena Vista Social Club (46.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vinyl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.