Rascasse Audience Intelligence

Vinyl Audience in Germany

A data profile of the people who buy, follow and care about Vinyl in Germany — modelled from more than twelve digital signal sources. Vinyl has an estimated audience of 303,488 people in Germany.

#103among Video game in Germany#6112among Topic in Germany#2170in Music & Radio

The average Vinyl fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Silhouette, Leisure, Bohemian Rhapsody, with strongest over-indexing on Silhouette (50.78× the country average).

Demographically, the Vinyl audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vinyl fan in Germany is more male, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Silhouette.

Category: Music & Radio · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vinyl profile in Germany.

Audience size
303K
in Germany
Gender
40.8%♀
59.2% male
Age
34.8
average years
Country rank
#17163
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vinyl fans

40.8% are female, 59.2% are male, average age 34.8.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for Vinyl audience in Germany
MetricValue
Female40.8%
Male59.2%
Average age34.8
Estimated audience size303,488
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Vinyl audience in Germany
Age bracketShare%
16-1932%
20-2919%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Vinyl audience comes from Germany.

Worldwide audience distribution share by country for Vinyl
CountryShare
United States23.6%
Japan7.8%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vinyl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vinyl fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Nordrhein-Westfalen~80K1.14×
03Hamburg~8K1.14×
04Niedersachsen~30K1.12×
05Bremen~3K1.12×
06Baden-Württemberg~50K1.10×
07Hessen~20K1.06×
08Rheinland-Pfalz~20K1.01×
09Bayern~50K0.97×
10Schleswig-Holstein~10K0.95×
11Saarland~3K0.94×
12Sachsen~10K0.87×
13Brandenburg~8K0.83×
14Sachsen-Anhalt~7K0.83×
15Thüringen~6K0.83×
16Mecklenburg-Vorpommern~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Vinyl, Germany
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vinyl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vinyl audience
#·InterestCategoryAffinity×
01Sid and NancyMovies & TV70.99×
02Record collectingMusic & Radio67.48×
03This Is Spinal TapMovies & TV59.77×
04SilhouetteFashion & Accessoires50.78×
05Rough TradeMusic & Radio49.84×
06Buena Vista Social ClubMusic & Radio46.53×
07Walk the LineMovies & TV44.60×
08Patti SmithMusic & Radio38.12×
09Syd BarrettMusic & Radio27.98×
10Pro-JectMusic & Radio26.28×
11Bohemian RhapsodyMovies & TV25.16×
12Leonard CohenMusic & Radio18.91×
13HHVShopping17.35×
14David GilmourMusic & Radio12.96×
15CaravanMusic & Radio12.64×
16CelebrityMovies & TV5.39×
17LeisureTravel & Leisure5.37×
18BroadcastingMovies & TV4.88×
19VideoMovies & TV4.07×
20PrintingTechnology & Electronics3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vinyl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vinyl audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.34×
Quality AwarenessPREMIUM1.32×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vinyl audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.02×
Family OrientationCONSERVATISM1.03×
TravellingTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vinyl have in Germany?

Vinyl has an estimated audience of 303,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vinyl fans?

40.8% of Vinyl fans are female, 59.2% are male, with an average age of 34.8 years.

03

Which brands do Vinyl fans like most?

Vinyl fans show strongest brand affinity for Silhouette (50.78×), Leisure (5.37×), and Bohemian Rhapsody (25.16×) over the country average.

04

Where do Vinyl fans live in Germany?

Vinyl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Vinyl fans also like?

Beyond Vinyl itself, the audience over-indexes on Leisure (5.37×), Bohemian Rhapsody (25.16×), Patti Smith (38.12×), and Buena Vista Social Club (46.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in Germany

See Vinyl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vinyl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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