HHV Audience in Germany
HHV has an estimated audience of 469,661 people in Germany. 51.3% are female, 48.7% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Livemusic, Tagesschau, Transfermarkt, Vinyl, Streetwear.
The average HHV fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Livemusic, Tagesschau, Transfermarkt, with strongest over-indexing on Livemusic (3.5× the country average). Demographically, the HHV audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of HHV fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 34.0 |
| Estimated audience size | 469,661 |
Audience persona
The typical HHV fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,178 | 0.89× |
| Bayern | 52,846 | 0.7× |
| Berlin | 50,554 | 2.41× |
| Baden-Württemberg | 45,483 | 0.71× |
| Niedersachsen | 37,778 | 0.83× |
| Hessen | 35,571 | 0.99× |
| Hamburg | 25,174 | 2.37× |
| Sachsen | 21,205 | 0.92× |
| Schleswig-Holstein | 18,147 | 1.08× |
| Rheinland-Pfalz | 13,897 | 0.59× |
| Brandenburg | 9,998 | 0.69× |
| Sachsen-Anhalt | 9,617 | 0.79× |
| Thüringen | 8,416 | 0.7× |
| Mecklenburg-Vorpommern | 5,656 | 0.63× |
| Bremen | 4,559 | 1.14× |
| Saarland | 3,280 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 3.5× | Music & Radio |
| Tagesschau | 2.07× | Movies & TV |
| Transfermarkt | 2.59× | Sports |
| Vinyl | 14.07× | Music & Radio |
| Streetwear | 2.61× | Fashion & Accessoires |
| Art exhibition | 3.14× | Arts & Culture |
| Dua Lipa | 5.35× | Music & Radio |
| Nike | 2.34× | Fashion & Accessoires |
| Sneaker collecting | 3.78× | Fashion & Accessoires |
| House music | 2.2× | Music & Radio |
| Buena Vista Social Club | 17.67× | Music & Radio |
| Natural foods | 3.37× | Food & Beverages |
| Ariana Grande | 3.85× | Music & Radio |
| Ryanair | 1.91× | Travel & Leisure |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Batman | 1.87× | Movies & TV |
| FIFA World Cup | 1.51× | Sports |
| True Detective | 3.03× | Movies & TV |
| Electric guitar | 3.1× | Music & Radio |
| Spotify | 1.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.29 |
| Sustainability | BALANCE | 1.58 |
| Sports Activity | POWER | 1.35 |
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.31 |
| Luxury Orientation | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.9% |
| Vietnam | 6.0% |
| France | 4.8% |
See HHV audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does HHV have in Germany?
HHV has an estimated audience of 469,661 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HHV fans?
51.3% of HHV fans are female, 48.7% are male, with an average age of 34.0 years.
Which brands do HHV fans like most?
HHV fans show strongest brand affinity for Livemusic (3.5×), Tagesschau (2.07×), and Transfermarkt (2.59×) over the country average.
Where do HHV fans live in Germany?
HHV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,178), Bayern (reach 52,846), and Berlin (reach 50,554). These three regions account for the largest share of the active audience.
What other brands do HHV fans also like?
Beyond HHV itself, the audience over-indexes on Tagesschau (2.07×), Transfermarkt (2.59×), Vinyl (14.07×), and Streetwear (2.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HHV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.