Vacuum flask Audience in Germany
Vacuum flask has an estimated audience of 336,640 people in Germany. 64.3% are female, 35.7% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thermos, Cleaning agent, Vacuum pump, Silhouette, Dora's.
The average Vacuum flask fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thermos, Cleaning agent, Vacuum pump, with strongest over-indexing on Thermos (83.03× the country average). Demographically, the Vacuum flask audience skews more female with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Vacuum flask fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 37.8 |
| Estimated audience size | 336,640 |
Audience persona
The typical Vacuum flask fan in Germany is more female, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Thermos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,993 | 1.14× |
| Bayern | 48,145 | 0.89× |
| Baden-Württemberg | 45,646 | 0.99× |
| Niedersachsen | 42,748 | 1.31× |
| Hessen | 26,189 | 1.02× |
| Rheinland-Pfalz | 17,810 | 1.06× |
| Berlin | 17,631 | 1.17× |
| Schleswig-Holstein | 15,728 | 1.3× |
| Sachsen | 13,458 | 0.82× |
| Hamburg | 10,518 | 1.38× |
| Brandenburg | 7,512 | 0.72× |
| Sachsen-Anhalt | 6,369 | 0.73× |
| Thüringen | 6,007 | 0.7× |
| Mecklenburg-Vorpommern | 4,504 | 0.7× |
| Bremen | 3,630 | 1.26× |
| Saarland | 3,349 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thermos | 83.03× | Home & Garden |
| Cleaning agent | 21.78× | Home & Garden |
| Vacuum pump | 159.78× | Home & Garden |
| Silhouette | 32.63× | Fashion & Accessoires |
| Dora's | 42.49× | Home & Garden |
| Vacuum packing | 59.39× | Home & Garden |
| Carpet cleaning | 19.79× | Home & Garden |
| Central vacuum cleaner | 100.43× | |
| Klean Kanteen | 55.94× | Home & Garden |
| Floor cleaning | 36.57× | Home & Garden |
| Emsa | 42.72× | Home & Garden |
| Soulbottles | 55.93× | Home & Garden |
| Vacuum cleaner | 6.17× | Home & Garden |
| Cookware and bakeware | 7.55× | Home & Garden |
| Household goods | 7.84× | Home & Garden |
| Camelbak | 42.44× | Sports |
| Floor | 7.78× | Home & Garden |
| Netto Marken-Discount | 2.12× | Shopping |
| Rossmann | 2.27× | Shopping |
| Tchibo | 2.61× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.06 |
| Extroversion | THRILL | 2 |
| Sustainability | BALANCE | 1.72 |
| Pet Ownership | JOY | 1.7 |
| Healthy Lifestyle | BALANCE | 1.69 |
| Indulgence | JOY | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.1% |
| United States | 12.3% |
| Taiwan | 9.6% |
See Vacuum flask audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Vacuum flask have in Germany?
Vacuum flask has an estimated audience of 336,640 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vacuum flask fans?
64.3% of Vacuum flask fans are female, 35.7% are male, with an average age of 37.8 years.
Which brands do Vacuum flask fans like most?
Vacuum flask fans show strongest brand affinity for Thermos (83.03×), Cleaning agent (21.78×), and Vacuum pump (159.78×) over the country average.
Where do Vacuum flask fans live in Germany?
Vacuum flask fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,993), Bayern (reach 48,145), and Baden-Württemberg (reach 45,646). These three regions account for the largest share of the active audience.
What other brands do Vacuum flask fans also like?
Beyond Vacuum flask itself, the audience over-indexes on Cleaning agent (21.78×), Vacuum pump (159.78×), Silhouette (32.63×), and Dora's (42.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vacuum flask. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.