Silhouette Audience in United States

Silhouette logo

Silhouette has an estimated audience of 5,453,997 people in United States. 77.1% are female, 22.9% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Home equity, Lindy Hop, JDSU, Hocus Pocus.

The average Silhouette fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Home equity, Lindy Hop, with strongest over-indexing on Lulu 黃路梓茵 (6.38× the country average). Demographically, the Silhouette audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Silhouette fans

Demographic split for Silhouette audience in United States
MetricValue
Female77.1%
Male22.9%
Average age39.0
Estimated audience size5,453,997

Audience persona

The typical Silhouette fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Silhouette in United States
RegionReachAffinity
California745,8931.24×
Texas557,4601.19×
Florida384,8221.04×
New York337,9121.11×
Georgia191,9181.14×
Pennsylvania181,1450.99×
North Carolina177,5751.08×
Illinois172,7250.95×
Ohio158,4720.94×
Washington137,0801.25×
Virginia136,3821.03×
Michigan135,0400.95×
New Jersey131,1630.95×
Tennessee116,9881.07×
Arizona116,4601.05×
Massachusetts106,9381×
Maryland95,4481.02×
Indiana92,4060.93×
Missouri87,9461×
Colorado83,5670.97×
South Carolina78,4480.96×
Oregon77,8241.24×
Alabama76,2541×
Louisiana73,9401.05×
Wisconsin72,6000.88×
Minnesota71,5950.92×
Utah64,9511.33×
Oklahoma64,4541.06×
Kentucky63,4320.93×
Nevada51,9610.99×
Connecticut50,3340.92×
Mississippi46,6661.04×
Arkansas45,4431.01×
Kansas42,4270.99×
Iowa39,6280.88×
Idaho30,5131.12×
New Mexico27,3531×
Hawaii27,3181.17×
Nebraska23,3120.85×
West Virginia22,7440.9×
New Hampshire18,5980.87×
Maine17,4570.89×
Rhode Island15,8170.91×
Montana15,3391.01×
Washington, District of Columbia13,8230.84×
Alaska12,5191.07×
Delaware11,2960.75×
South Dakota11,2380.89×
North Dakota9,9310.89×
Vermont7,7880.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Silhouette audience
BrandAffinityCategory
Lulu 黃路梓茵6.38×Movies & TV
Home equity2.78×Home & Garden
Lindy Hop6.38×Music & Radio
JDSU1.93×Business & Career
Hocus Pocus3×Movies & TV
Jesse Plemons2.15×Movies & TV
Kendra Scott1.63×Fashion & Accessoires
Cam Ward2.08×Sports
Women's empowerment2.28×Politics & Society
Iron Man (film)2.54×Movies & TV
Gilt.com4.33×Shopping
Noodle (Gorillaz)1.59×Music & Radio
Meals on Wheels2.51×Food & Beverages
Janitor2.74×Home & Garden
Fairfield County, Connecticut4.45×Travel & Leisure
Home staging2.22×Home & Garden
Cachorro2.3×Pets & Animals
Historic site1.78×Arts & Culture
Fairy godmother3.11×Literature
Jeep Wagoneer2.31×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Silhouette audience
TraitClusterScore
Luxury OrientationPREMIUM1.82
Design AffinityPREMIUM1.81
Price SensitivityPREMIUM1.46
CreativityOPEN1.45
SustainabilityBALANCE1.42
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Silhouette
CountryShare
United States29.3%
Japan13.9%
Italy9.8%

See Silhouette audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Silhouette have in United States?

Silhouette has an estimated audience of 5,453,997 people in United States, concentrated in California and Texas.

What is the gender split and age of Silhouette fans?

77.1% of Silhouette fans are female, 22.9% are male, with an average age of 39.0 years.

Which brands do Silhouette fans like most?

Silhouette fans show strongest brand affinity for Lulu 黃路梓茵 (6.38×), Home equity (2.78×), and Lindy Hop (6.38×) over the country average.

Where do Silhouette fans live in United States?

Silhouette fans in United States are most concentrated in California (reach 745,893), Texas (reach 557,460), and Florida (reach 384,822). These three regions account for the largest share of the active audience.

What other brands do Silhouette fans also like?

Beyond Silhouette itself, the audience over-indexes on Home equity (2.78×), Lindy Hop (6.38×), JDSU (1.93×), and Hocus Pocus (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Silhouette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.