Rascasse Audience Intelligence

Silhouette Audience in United States

A data profile of the people who buy, follow and care about Silhouette in United States — modelled from more than twelve digital signal sources. Silhouette has an estimated audience of 5,453,997 people in United States.

#3574among Topic in United States#293in Fashion & Accessoires

The average Silhouette fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, Kelly Osbourne, Five Below, with strongest over-indexing on Nordstrom rack (3.38× the country average).

Demographically, the Silhouette audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Silhouette fan in United States is more female, around 39.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Nordstrom rack.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Silhouette profile in United States.

Audience size
5.5M
in United States
Gender
77.1%♀
22.9% male
Age
39.0
average years
Country rank
#6184
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Silhouette fans

77.1% are female, 22.9% are male, average age 39.0.

Fig. 02

Gender split

77.1%
Female
22.9%
Male
Demographic split for Silhouette audience in United States
MetricValue
Female77.1%
Male22.9%
Average age39.0
Estimated audience size5,453,997
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Silhouette audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Silhouette audience comes from United States.

Worldwide audience distribution share by country for Silhouette
CountryShare
United States29.3%
Japan13.9%
Italy9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Silhouette audience in United States is strongest.

Fig. 05

Top regions by affinity

Silhouette fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.24×
02California~700K1.23×
03Oregon~80K1.22×
04Washington~100K1.17×
05Texas~500K1.16×
06Hawaii~30K1.14×
07Georgia~200K1.13×
08Alaska~10K1.13×
09Idaho~30K1.12×
10Montana~20K1.11×
11Oklahoma~60K1.07×
12New Mexico~30K1.06×
13Kansas~50K1.05×
14Pennsylvania~200K1.04×
15North Carolina~200K1.04×
16Virginia~100K1.03×
17Arkansas~50K1.03×
18Maryland~100K1.02×
19Missouri~90K1.02×
20Alabama~80K1.02×
21Louisiana~70K1.02×
22Mississippi~50K1.02×
23New York~300K1.01×
24South Dakota~10K1.01×
25South Carolina~80K0.99×
26Kentucky~70K0.99×
27Nebraska~30K0.98×
28Tennessee~100K0.97×
29Illinois~200K0.96×
30Arizona~100K0.96×
31Nevada~50K0.96×
32Florida~400K0.95×
33New Jersey~100K0.95×
34Indiana~90K0.95×
35Maine~20K0.94×
36Ohio~200K0.93×
37Minnesota~70K0.92×
38North Dakota~10K0.92×
39Vermont~9K0.92×
40Michigan~100K0.91×
41Massachusetts~100K0.91×
42Colorado~80K0.91×
43Connecticut~50K0.91×
44Wisconsin~70K0.90×
45Rhode Island~20K0.90×
46Delaware~10K0.89×
47West Virginia~20K0.88×
48New Hampshire~20K0.88×
49Iowa~40K0.85×
50Washington, District of Columbia~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Silhouette, United States
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Silhouette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Silhouette audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio6.38×
02Taron EgertonMovies & TV6.38×
03Milla JovovichMovies & TV6.38×
04Citi TrendsShopping6.03×
05Oscar IsaacMovies & TV5.64×
06Bergdorf GoodmanFashion & Accessoires5.00×
07Zoe SaldanaMovies & TV3.65×
08Five BelowShopping3.43×
09Nordstrom rackFashion & Accessoires3.38×
10SkirtFashion & Accessoires1.98×
11J. C. PenneyShopping1.85×
12TrousersFashion & Accessoires1.79×
13EtsyFashion & Accessoires1.76×
14Dollar GeneralShopping1.73×
15Trader Joe'sShopping1.73×
16NordstromShopping1.69×
17Dollar TreeShopping1.65×
18IKEAHome & Garden1.64×
19MarshallsFashion & Accessoires1.60×
20HairstyleBeauty & Wellness1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Silhouette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Silhouette audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.87×
IndulgenceJOY1.76×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Silhouette audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Social Media UsageJOY0.92×
Need for SecurityCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Silhouette have in United States?

Silhouette has an estimated audience of 5,453,997 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Silhouette fans?

77.1% of Silhouette fans are female, 22.9% are male, with an average age of 39.0 years.

03

Which brands do Silhouette fans like most?

Silhouette fans show strongest brand affinity for Nordstrom rack (3.38×), Kelly Osbourne (6.38×), and Five Below (3.43×) over the country average.

04

Where do Silhouette fans live in United States?

Silhouette fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Silhouette fans also like?

Beyond Silhouette itself, the audience over-indexes on Kelly Osbourne (6.38×), Five Below (3.43×), Bergdorf Goodman (5×), and Dollar General (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Silhouette audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Silhouette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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