Belvedere Audience in Germany

Belvedere has an estimated audience of 416,932 people in Germany. 27.4% are female, 72.6% are male, average age 39.5. Top brand affinities: José Carreras, Jack White, The Sound of Music, Jennette McCurdy, Burnley Football Club.

Top brand affinities include José Carreras, Jack White, The Sound of Music, with strongest over-indexing on José Carreras (64.8× the country average). Demographically, the Belvedere audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Belvedere fans

Demographic split for Belvedere audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age39.5
Estimated audience size416,932

Audience persona

The typical Belvedere fan in Germany is more male, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for José Carreras.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Belvedere audience
BrandAffinityCategory
José Carreras64.8×Music & Radio
Jack White27.77×Movies & TV
The Sound of Music167.51×Music & Radio
Jennette McCurdy57.55×Movies & TV
Burnley Football Club150.12×Sports
Millencolin142.71×Music & Radio
Kate Winslet14.14×Movies & TV
Social Distortion59×Music & Radio
24 (TV series)20.36×Movies & TV
Dropkick Murphys33.33×Music & Radio
Quilt10.73×Home & Garden
Phil Collins5.98×Music & Radio
David Bowie6.65×Music & Radio
Daft Punk14.63×Music & Radio
House music2.38×Music & Radio
Bruce Springsteen4.5×Music & Radio
Ryanair2.1×Travel & Leisure
Mountain biking3.28×Sports
Turkish Airlines4.43×Travel & Leisure
CHECK242.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Belvedere audience
TraitClusterScore
Price SensitivityPREMIUM1.36
Early Adopter MentalityPOWER1.32
Urban LifestyleOPEN1.31
TraditionCONSERVATISM1.27
Risk AppetiteTHRILL1.24
TravellingTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Belvedere
CountryShare
Italy18.5%
Brazil10.5%
Austria10.0%

See Belvedere audiences in other countries

More Punk audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Belvedere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.