Metal fabrication Audience in Germany
Metal fabrication has an estimated audience of 410,945 people in Germany. 14.6% are female, 85.4% are male, average age 38.6. Top regions: Thüringen, Hessen, Nordrhein-Westfalen. Top brand affinities: Home construction, Homesteading, Progressive rock, Israel, Rhodiola.
The average Metal fabrication fan in Germany is 38.6 years old, more male, and lives primarily in Thüringen. The audience is concentrated in Thüringen, Hessen, Nordrhein-Westfalen. Top brand affinities include Home construction, Homesteading, Progressive rock, with strongest over-indexing on Home construction (1.92× the country average). Demographically, the Metal fabrication audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Metal fabrication fans
| Metric | Value |
|---|---|
| Female | 14.6% |
| Male | 85.4% |
| Average age | 38.6 |
| Estimated audience size | 410,945 |
Audience persona
The typical Metal fabrication fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Thüringen | 87,121 | 8.32× |
| Hessen | 41,146 | 1.31× |
| Nordrhein-Westfalen | 22,872 | 0.25× |
| Bayern | 16,409 | 0.25× |
| Baden-Württemberg | 10,886 | 0.19× |
| Berlin | 7,245 | 0.39× |
| Brandenburg | 6,971 | 0.55× |
| Sachsen-Anhalt | 6,550 | 0.62× |
| Rheinland-Pfalz | 6,321 | 0.31× |
| Mecklenburg-Vorpommern | 5,630 | 0.72× |
| Niedersachsen | 5,540 | 0.14× |
| Saarland | 5,124 | 1.02× |
| Sachsen | 5,022 | 0.25× |
| Schleswig-Holstein | 4,943 | 0.33× |
| Hamburg | 3,253 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.92× | Home & Garden |
| Homesteading | 12.76× | Home & Garden |
| Progressive rock | 2.94× | Music & Radio |
| Israel | 3.24× | Travel & Leisure |
| Rhodiola | 13.74× | Health |
| Minestrone | 3.35× | Food & Beverages |
| 3D printing | 2.65× | Technology & Electronics |
| Natural rubber | 2.76× | Cars & Mobility |
| Unique Gifts | 1.62× | Shopping |
| KLIX (AM) | 2.79× | Music & Radio |
| Hypertext | 3.1× | Technology & Electronics |
| Stradivarius | 1.71× | Shopping |
| Birthday Gifts | 1.64× | Kids & Family |
| Icon (magazine) | 2.41× | Arts & Culture |
| Enzkreis | 8.41× | Travel & Leisure |
| Acoustic music | 2.91× | Music & Radio |
| Breel Embolo | 10.29× | Sports |
| Hoonigan | 8.1× | Cars & Mobility |
| Stucco | 1.75× | Home & Garden |
| Jaws | 5.45× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.23 |
| Sports Activity | POWER | 1.68 |
| Luxury Orientation | PREMIUM | 1.66 |
| Risk Appetite | THRILL | 1.58 |
| Early Adopter Mentality | POWER | 1.55 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| India | 9.5% |
| United Kingdom | 5.9% |
See Metal fabrication audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metal fabrication have in Germany?
Metal fabrication has an estimated audience of 410,945 people in Germany, concentrated in Thüringen and Hessen.
What is the gender split and age of Metal fabrication fans?
14.6% of Metal fabrication fans are female, 85.4% are male, with an average age of 38.6 years.
Which brands do Metal fabrication fans like most?
Metal fabrication fans show strongest brand affinity for Home construction (1.92×), Homesteading (12.76×), and Progressive rock (2.94×) over the country average.
Where do Metal fabrication fans live in Germany?
Metal fabrication fans in Germany are most concentrated in Thüringen (reach 87,121), Hessen (reach 41,146), and Nordrhein-Westfalen (reach 22,872). These three regions account for the largest share of the active audience.
What other brands do Metal fabrication fans also like?
Beyond Metal fabrication itself, the audience over-indexes on Homesteading (12.76×), Progressive rock (2.94×), Israel (3.24×), and Rhodiola (13.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metal fabrication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.