Metal Audience in Germany
Metal has an estimated audience of 5,633,548 people in Germany. 38.9% are female, 61.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Snow White (Fables), Cachorro, Figure painting (hobby), KLIX (AM).
The average Metal fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Snow White (Fables), Cachorro, with strongest over-indexing on Dog breed (1.59× the country average). Demographically, the Metal audience skews more male with an average age of 38.6, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Metal fans
| Metric | Value |
|---|---|
| Female | 38.9% |
| Male | 61.1% |
| Average age | 38.6 |
| Estimated audience size | 5,633,548 |
Audience persona
The typical Metal fan in Germany is more male, around 38.6 years old, with strong DIY Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,308,102 | 1.06× |
| Bayern | 988,039 | 1.09× |
| Baden-Württemberg | 842,365 | 1.1× |
| Niedersachsen | 560,465 | 1.02× |
| Hessen | 420,529 | 0.98× |
| Sachsen | 311,037 | 1.13× |
| Rheinland-Pfalz | 268,391 | 0.95× |
| Berlin | 220,936 | 0.88× |
| Schleswig-Holstein | 211,577 | 1.05× |
| Thüringen | 155,878 | 1.09× |
| Brandenburg | 154,412 | 0.88× |
| Sachsen-Anhalt | 144,131 | 0.99× |
| Hamburg | 128,255 | 1.01× |
| Mecklenburg-Vorpommern | 92,326 | 0.86× |
| Saarland | 71,879 | 1.04× |
| Bremen | 48,750 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.59× | Pets & Animals |
| Snow White (Fables) | 1.61× | Literature |
| Cachorro | 2.39× | Pets & Animals |
| Figure painting (hobby) | 2.49× | Arts & Culture |
| KLIX (AM) | 1.51× | Music & Radio |
| Golem | 1.59× | Technology & Electronics |
| Jaguar F-Pace | 3.1× | Cars & Mobility |
| Building insulation | 2.01× | Home & Garden |
| Phil Campbell (musician) | 2.34× | Music & Radio |
| Theocracy | 4.5× | Music & Radio |
| Carrie (novel) | 2.49× | Literature |
| Jaws | 3.57× | Movies & TV |
| Headhunters (film) | 1.97× | Movies & TV |
| Celtic mythology | 2.17× | Arts & Culture |
| Scratching post | 2.34× | Pets & Animals |
| Kieser Training | 1.58× | Sports |
| Indigenous Australian art | 2.23× | Arts & Culture |
| Glashütte | 1.65× | Travel & Leisure |
| Hostelworld | 2.33× | Travel & Leisure |
| Tuscany | 1.73× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Sports Activity | POWER | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Patriotism | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.24 |
| Luxury Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
See Metal audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Metal have in Germany?
Metal has an estimated audience of 5,633,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Metal fans?
38.9% of Metal fans are female, 61.1% are male, with an average age of 38.6 years.
Which brands do Metal fans like most?
Metal fans show strongest brand affinity for Dog breed (1.59×), Snow White (Fables) (1.61×), and Cachorro (2.39×) over the country average.
Where do Metal fans live in Germany?
Metal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,308,102), Bayern (reach 988,039), and Baden-Württemberg (reach 842,365). These three regions account for the largest share of the active audience.
What other brands do Metal fans also like?
Beyond Metal itself, the audience over-indexes on Snow White (Fables) (1.61×), Cachorro (2.39×), Figure painting (hobby) (2.49×), and KLIX (AM) (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.