A data profile of the people who buy, follow and care about Metal in Canada — modelled from more than twelve digital signal sources. Metal has an estimated audience of 4,431,625 people in Canada.
The average Metal fan in Canada is 40.7 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Innovation, Sustainable energy, Solar energy, with strongest over-indexing on Innovation (1.65× the country average).
Demographically, the Metal audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Individualism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Metal fan in Canada is more male, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Innovation.
The key figures that characterise the Metal profile in Canada.
38.0% are female, 62.0% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 40.7 |
| Estimated audience size | 4,431,625 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Metal audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
Where the Metal audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.60× | |
| 02 | Ontario | ~2.5M | 1.23× | |
| 03 | Manitoba | ~200K | 1.13× | |
| 04 | British Columbia | ~700K | 1.09× | |
| 05 | Alberta | ~600K | 1.09× | |
| 06 | Nova Scotia | ~100K | 1.07× | |
| 07 | Saskatchewan | ~100K | 1.06× | |
| 08 | New Brunswick | ~100K | 0.94× | |
| 09 | Newfoundland and Labrador | ~50K | 0.76× | |
| 10 | Prince Edward Island | ~20K | 0.72× |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Black Sabbath | Music & Radio | 3.43× | ||
| 02 | 3D printing | Technology & Electronics | 2.21× | ||
| 03 | Chopper (motorcycle) | Cars & Mobility | 2.15× | ||
| 04 | Sandra Bullock | Movies & TV | 2.03× | ||
| 05 | Sustainable energy | Home & Garden | 1.94× | ||
| 06 | Ozzy Osbourne | Music & Radio | 1.92× | ||
| 07 | Solar energy | Home & Garden | 1.81× | ||
| 08 | Air pollution | Health | 1.77× | ||
| 09 | Automobile repair shop | Cars & Mobility | 1.74× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.72× | ||
| 11 | Keanu Reeves | Movies & TV | 1.71× | ||
| 12 | NASCAR | Sports | 1.71× | ||
| 13 | Innovation | Business & Career | 1.65× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.63× | ||
| 15 | Lawn mower | Home & Garden | 1.58× | ||
| 16 | Personalisation | Home & Garden | 1.57× | ||
| 17 | Hypermarket | Shopping | 1.55× | ||
| 18 | Renewable energy | Business & Career | 1.54× | ||
| 19 | Harley-Davidson | Cars & Mobility | 1.53× | ||
| 20 | Virtual reality | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Travelling | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Metal has an estimated audience of 4,431,625 people in Canada, concentrated in Ontario and Quebec.
38.0% of Metal fans are female, 62.0% are male, with an average age of 40.7 years.
Metal fans show strongest brand affinity for Innovation (1.65×), Sustainable energy (1.94×), and Solar energy (1.81×) over the country average.
Metal fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Metal itself, the audience over-indexes on Sustainable energy (1.94×), Solar energy (1.81×), 3D printing (2.21×), and Tabloid (newspaper format) (1.63×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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