Metal Audience in Canada
Metal has an estimated audience of 4,431,625 people in Canada. 38.0% are female, 62.0% are male, average age 40.7. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Innovation, Sustainable energy, Solar energy, 3D printing, Tabloid (newspaper format).
The average Metal fan in Canada is 40.7 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Innovation, Sustainable energy, Solar energy, with strongest over-indexing on Innovation (1.65× the country average). Demographically, the Metal audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Individualism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Metal fans
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 40.7 |
| Estimated audience size | 4,431,625 |
Audience persona
The typical Metal fan in Canada is more male, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Innovation.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,288,545 | 1.23× |
| Quebec | 1,698,195 | 1.6× |
| British Columbia | 724,887 | 1.09× |
| Alberta | 597,108 | 1.09× |
| Manitoba | 186,575 | 1.13× |
| Saskatchewan | 148,125 | 1.06× |
| Nova Scotia | 141,417 | 1.07× |
| New Brunswick | 96,398 | 0.94× |
| Newfoundland and Labrador | 51,303 | 0.76× |
| Prince Edward Island | 15,775 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Innovation | 1.65× | Business & Career |
| Sustainable energy | 1.94× | Home & Garden |
| Solar energy | 1.81× | Home & Garden |
| 3D printing | 2.21× | Technology & Electronics |
| Tabloid (newspaper format) | 1.63× | Literature |
| Renewable energy | 1.54× | Business & Career |
| Black Sabbath | 3.43× | Music & Radio |
| Virtual reality | 1.51× | Technology & Electronics |
| Keanu Reeves | 1.71× | Movies & TV |
| Hypermarket | 1.55× | Shopping |
| Non-alcoholic beverage | 1.72× | Food & Beverages |
| Chopper (motorcycle) | 2.15× | Cars & Mobility |
| Air pollution | 1.77× | Health |
| Ozzy Osbourne | 1.92× | Music & Radio |
| Personalisation | 1.57× | Home & Garden |
| Automobile repair shop | 1.74× | Cars & Mobility |
| Lawn mower | 1.58× | Home & Garden |
| NASCAR | 1.71× | Sports |
| Harley-Davidson | 1.53× | Cars & Mobility |
| Sandra Bullock | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.34 |
| Quality Awareness | PREMIUM | 1.26 |
| Extroversion | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Tradition | CONSERVATISM | 1.2 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
See Metal audiences in other countries
More Music & Radio audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Metal have in Canada?
Metal has an estimated audience of 4,431,625 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Metal fans?
38.0% of Metal fans are female, 62.0% are male, with an average age of 40.7 years.
Which brands do Metal fans like most?
Metal fans show strongest brand affinity for Innovation (1.65×), Sustainable energy (1.94×), and Solar energy (1.81×) over the country average.
Where do Metal fans live in Canada?
Metal fans in Canada are most concentrated in Ontario (reach 2,288,545), Quebec (reach 1,698,195), and British Columbia (reach 724,887). These three regions account for the largest share of the active audience.
What other brands do Metal fans also like?
Beyond Metal itself, the audience over-indexes on Sustainable energy (1.94×), Solar energy (1.81×), 3D printing (2.21×), and Tabloid (newspaper format) (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.