A data profile of the people who buy, follow and care about Metal in Spain — modelled from more than twelve digital signal sources. Metal has an estimated audience of 3,884,618 people in Spain.
Metal has an estimated audience of 3,884,618 people in Spain. 39.3% are female, 60.7% are male, average age 43.4. Top brand affinities: Innovation, Hoodie, Deal of the day, Rayo Vallecano, Oysho.
Top brand affinities include Innovation, Hoodie, Deal of the day, with strongest over-indexing on Innovation (2.21× the country average).
Demographically, the Metal audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Metal fan in Spain is more male, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Innovation.
The key figures that characterise the Metal profile in Spain.
39.3% are female, 60.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 43.4 |
| Estimated audience size | 3,884,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Metal audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hoodie | Fashion & Accessoires | 3.39× | ||
| 02 | Vintage car | Cars & Mobility | 3.16× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.14× | ||
| 04 | Boho-chic | Fashion & Accessoires | 2.27× | ||
| 05 | Innovation | Business & Career | 2.21× | ||
| 06 | Violin | Music & Radio | 2.19× | ||
| 07 | Volunteering | Politics & Society | 2.13× | ||
| 08 | Deal of the day | Shopping | 1.99× | ||
| 09 | Virtual reality | Technology & Electronics | 1.94× | ||
| 10 | Sustainable energy | Home & Garden | 1.91× | ||
| 11 | Solar energy | Home & Garden | 1.89× | ||
| 12 | Zara Home | Home & Garden | 1.79× | ||
| 13 | Oysho | Fashion & Accessoires | 1.78× | ||
| 14 | Livemusic | Music & Radio | 1.73× | ||
| 15 | Badoo | Internet & Social Media | 1.69× | ||
| 16 | Motorsport | Cars & Mobility | 1.69× | ||
| 17 | BP | Cars & Mobility | 1.62× | ||
| 18 | Bershka | Shopping | 1.59× | ||
| 19 | Bikini | Fashion & Accessoires | 1.53× | ||
| 20 | Renewable energy | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.38× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Mindfulness | BALANCE | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.