A data profile of the people who buy, follow and care about Metal in Brazil — modelled from more than twelve digital signal sources. Metal has an estimated audience of 6,417,544 people in Brazil.
Metal has an estimated audience of 6,417,544 people in Brazil. 46.9% are female, 53.1% are male, average age 41.2. Top brand affinities: Dafiti, Art jewelry, Pantera, Spanish language, System of a Down.
Top brand affinities include Dafiti, Art jewelry, Pantera, with strongest over-indexing on Dafiti (1.51× the country average).
Demographically, the Metal audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.
The typical Metal fan in Brazil is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Dafiti.
The key figures that characterise the Metal profile in Brazil.
46.9% are female, 53.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 41.2 |
| Estimated audience size | 6,417,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Metal audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 5.5% |
| Italy | 4.6% |
The strongest cross-interests of the Metal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pantera | Music & Radio | 4.25× | ||
| 02 | System of a Down | Music & Radio | 3.95× | ||
| 03 | Motörhead | Music & Radio | 3.50× | ||
| 04 | Sepultura | Music & Radio | 3.30× | ||
| 05 | Black Sabbath | Music & Radio | 3.20× | ||
| 06 | Nirvana (band) | Music & Radio | 2.76× | ||
| 07 | Ozzy Osbourne | Music & Radio | 2.58× | ||
| 08 | Linkin Park | Music & Radio | 2.49× | ||
| 09 | Stainless steel | Home & Garden | 2.12× | ||
| 10 | Hardware store | Home & Garden | 1.93× | ||
| 11 | Handmade jewelry | Fashion & Accessoires | 1.88× | ||
| 12 | Guns N' Roses | Music & Radio | 1.82× | ||
| 13 | Makita | Home & Garden | 1.80× | ||
| 14 | Swarovski | Fashion & Accessoires | 1.71× | ||
| 15 | Spanish language | Politics & Society | 1.69× | ||
| 16 | Art jewelry | Fashion & Accessoires | 1.60× | ||
| 17 | Reggaeton | Music & Radio | 1.60× | ||
| 18 | Submarino | Shopping | 1.57× | ||
| 19 | Honda Civic | Cars & Mobility | 1.56× | ||
| 20 | Dafiti | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.48× | |
| DIY Mentality | THRILL | 1.47× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.82× | |
| Urban Lifestyle | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Metal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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